In honor of Pendulum’s new business cards taking home the bronze at the 21st Annual @fox_fx Gold Leaf awards we’re reposting our blog that documents some of the process. Congrats to @brightmarks and @mymediahead for the great production, shout out to Chris Evans at “Your Welcome” for the design.
As a follow up to our brand refresh announcement, we’ve documented portions of our journey from early ideas to final product in hand. This particular segment of audio and video describes the production process of building our business cards from the color press to final cut.
Branding Refresh: Chris Evans – “You’re Welcome”
Printing: Media Head
Foil & Blind Deboss: Bright Marks
Soundtrack: DJ House Shoes – Let It Go Instrumentals, “RollerCoaster”
Video & Editing: John Iiams – Pendulum. (Resident ambassador of style and good taste)