As a follow up to our brand refresh announcement, we’ve documented portions of our journey from early ideas to final product in hand. This particular segment of audio and video describes the production process of building our business cards from the color press to final cut.
Acknowledgements:
Branding Refresh: Chris Evans – “You’re Welcome”
Printing: Media Head
Foil & Blind Deboss: Bright Marks
Soundtrack: DJ House Shoes – Let It Go Instrumentals, “RollerCoaster”
Video & Editing: John Iiams – Pendulum. (Resident ambassador of style and good taste)
Many thanks to our clients, families, and friends for coming out and showing support on First Friday. Our branding refresh was well received and the substation looked amazing! Feel free to scroll through the pics below, perhaps you’ll spot yourself in the crowd.
We love it when people think we’re not looking…
Special thanks to:
La Bodega: loved the tapas!
Shades of Jade: Wow! Neo jazz + vibe music… gotta love that grown folks music.
The Guild KC: Yeah we are a little biased but you just can’t deny the beauty of the space.
The Wade Brothers + Real Fake: Simply amazing people.
RW/2: Matt Mooney = Money!!!! Thanks for your help on the setup.
La Flor/Kelle Brewster: The floral arrangements were unbelievable!
Smart organizations constantly think about how they reach and connect with their clients, vendors, staff, and partners. As we celebrate six years of existence as an architectural practice we recognize that while we’ve maintained our core values and focus, we have also evolved, we’ve survived tough times, we’ve grown. We recognize the need to refresh and realign external and internal perception of our brand.
Today, we’re pleased to informally announce to our clients and friends that we’ve decided to drop the “Studio” in “Pendulum Studio”. From now on we’ll refer to ourselves as simply “Pendulum”. Over the coming days and weeks, you will notice more changes to our blog and website that will reflect and reinforce our modified name. A formal public announcement will be made soon thereafter.
Branding Rationale
We are more than a studio, more than architects, more than designers, we are a movement – a movement that creates the right solutions that perform beyond expectation, beyond definition.
Our branding is built on the simple principle of enhancing every aspect of the human experience. The right solution starts with listening thus the “conversation bubbles” within our icon. The bottom two bubbles emulate our core leadership of Devan and Jonathan, the top center bubble conveys our expansive network of disciplines. When all three conversations combine it creates the perfect discussion of vision and expertise.
This discussion leads to the right solution specifically for your needs. The right questions. The right team. The right choice.
Pendulum – Design for the right place at the right time
Credits
Branding Design & Illustration: Chris Evans/Patrick Sullivan – “You’re Welcome”
It’s been a while since we’ve posted progress pictures of one of our favorite local projects located at 1621 Locust in the East Crossroads District. Although the building has been occupied since October of 2012 we’re still working with Egg Design and the Wade Brothers to make things perfect prior to our big reveal in the form of professional photography. If you haven’t attended an event at the Guild yet you should definitely do so. The decor is classic 1920’s with a splash of mod here and there. The vibe is always right with an emphasis on live music, great craft drinks at the bar, and upscale culinary bites by local emerging chefs.
As the design for the new ballpark continues to evolve we are starting to get a feel for some of the new premium spaces – a bit of a departure from tradition with the furniture layout. We believe it compliments where the premium game day is headed – less about the living room and more about community and interaction.
