As sports across the globe are beginning to return, organizations at all levels of play are actively contemplating the right approach with an obvious default to caution. Pendulum’s Jonathan Cole is quoted in a recent article written by Joe Mock in USA Today Sports Weekly on the topic of seating bowls during the COVID era. Also quoted is Nick Sunderhaus, a national security expert and collaborator in Pendulum’s Part-Two release of “Public Assembly Post COVID19” .
As we continue our conversations with owners, operators, athletes, and fans, it is clear that there are still many unanswered questions, but we are seeing movement in the sports marketplace. NASCAR was the first sport in the USA to host fans at a large scale (30,000) and now we see college wood bat leagues including the Coastal Plain League and United Shores Professional Baseball League following suit in states that will allow it with up to 1,300 fans in attendance.
Part-Three of our five part series will address how the market is responding to change. Is design the answer? Stay tuned…
