My Design Process

The first thing my oldest son asks me when I get home is: “what did you do at work today – did you have fun?”  With exception to the days that I spend in meetings or on the road my typical answer is: “I sketched most of the day…yep it was a good day”.

Just over a year ago we were cranking away on the Green Bay Bullfrogs’ new stadium and something inspired me to start taking video of our design process for just about everything I do.  Needless to say, I’ve got hours of video – this one being the first of a series that features me on the boards with my favorite triangle and circle template.

Based on the wardrobe changes in the video this was a three-day sketch.  Although I pushed the speed to 8x in editing, we spent quite a bit of time thinking about how best to tie into existing site context (Fox River & downtown to the east, arts district to the west), blur the site boundary lines (outfield boardwalk & playground), and maximize revenue generating potential (everything inside the secure line).