Today’s featured project is Neuroscience Group Field at Fox Cities Stadium, the home of the Wisconsin Timber Rattlers, the Midwest league affiliate of the Milwaukee Brewers. For an in-depth overview of the project and behind scenes video check out Episode One of “The Details” on our website by clicking the link below.
The original ballpark was completed in 1995 for $6M. The Fox Cities Amateur Sports Authority invested an additional $6M in a complete renovation for the 2013 season. The renovation included doubling the existing concession and restroom infrastructure, new administrative offices, new team store, expanded storage, the addition of six premium sky boxes, and a banquet facility to accommodate 400 patrons year-round.
During one of our weekly brainstorming sessions we decided to design t-shirts that feature three of our recently completed projects. Although it seems like this would be a fairly easy task, it was much more challenging than you might think. The rules of engagement were simple:
Each t-shirt must incorporate Pendulum’s brand/icon (highlighted in the bubbles)
Each t-shirt must tastefully display a unique project feature
Each t-shirt must communicate the essence of the design/conceptual statement
Under the leadership of Ms. Lauren Cruz, the designs featured above incorporated all off the design constraints in a winning combination.
Neuroscience Group Field (formerly known as Time Warner Cable Field)
One of the key missing features of the original 1995 design (pictured on the left) was the classic ballpark character and major sense of entry that traditional baseball enthusiasts often look for when they attend a game. Although there were a number of enhancements made in our renovation for the 2013 season, the main entry was by far one of the most noticeable visual differences from the parking lot. Our t-shirt design contrasts the old with the new while giving a nod to the sepia tone graphics and way-finding package we designed and incorporated throughout the new design.
KCP&L Crosstown Substation – 2014 EDC Cornerstone Award (Energy Category)
Crosstown Substation is one of those projects that is hard to categorize…is it art, is it a building, is it a fence? In its original state (pictured above on the left), our concept mock-up sits in front of the existing graffiti plagued concrete wall that protected the public from the high voltage electrical equipment within. Our new design serves the same purpose in an enhanced presentation that combines use of technology (solar power & LED lighting) and art (perforated steel panel) to engage the community with a programmed light show and the display of curated works of art. Our t-shirt design celebrates the simplicity of our repetitive perforated steel pattern while emulating the LED technology used to light the night sky.
The Guild – 2013 NOMA Design Citation
RW/2 + The Wade Brothers + Real Fake are Awesome, people with good taste book events here – Enough Said…