Beyond Ballparks: The Transformation of a Modern Residence in Prairie Village, KS

Pendulum Studio is often associated with sports architecture. Our work frequently centers on places designed for collective experiences, including stadiums, athletic facilities, and community venues that bring people together through competition, celebration, and shared moments. These projects are inherently public in nature, shaped by movement, scale, and the energy of large crowds. Yet architecture, regardless of building type, is ultimately about creating meaningful experiences. Occasionally, those experiences unfold on a much more intimate scale.

From Public Venues to Private Life

Photorealistic rendering of a contemporary custom residence in Prairie Village, Kansas, featuring weathered steel cladding, expansive floor-to-ceiling glass, flat rooflines, and modern landscaping designed to connect indoor and outdoor living spaces.
Front Entry Rendered View

A private residence currently under construction in Prairie Village, Kansas, has provided an opportunity to explore architecture from a different perspective. While considerably smaller than many of the projects that define our portfolio, the challenges presented by residential design are no less significant. In many ways, designing a home requires an even greater level of care and precision. A stadium may welcome thousands of visitors over the course of a season, but a home is experienced every day by the same people. The architecture becomes woven into routines, family traditions, and lifelong memories. Every decision carries a personal dimension because every space ultimately serves the daily lives of those who inhabit it.

This project began with a simple ambition: to create a residence defined by openness, transparency, and connection. The clients were drawn to a contemporary architectural language characterized by clean geometry, expansive glazing, and an honest expression of structure. Rather than creating a house that turned inward, the goal was to design a residence that engaged with its surroundings while maintaining the privacy expected of a family home. Balancing those seemingly opposing objectives became one of the defining themes of the project.

Like most successful projects, the design did not emerge fully formed. It began with exploration. Early studies were developed in SketchUp, allowing the design team to investigate massing, circulation, proportion, and the relationship between the building and its site. At this stage, architecture is less about certainty and more about discovery. Ideas are tested, challenged, refined, and sometimes discarded altogether. Volumes shift. Roof planes evolve. Spaces expand and contract. Through that iterative process, the strongest architectural ideas begin to reveal themselves.

Rear poolside rendering of a contemporary Prairie Village, Kansas residence featuring expansive floor-to-ceiling glass, exposed steel structure, weathered steel cladding, and seamless indoor-outdoor living designed by Pendulum Studio.
Rear Yard Rendered View

3D Printed Models, Renderings, and the Architecture Between

For designers, there is often a temptation to view digital modeling as the final word in visualization. The software available today is extraordinarily powerful, capable of producing highly detailed representations that closely resemble the finished building. Yet there remains something uniquely valuable about physical models. Holding a project in your hands creates an understanding that simply cannot be replicated on a screen.

Architectural study model of a contemporary Prairie Village, Kansas residence featuring modern horizontal roof planes, cantilevered volumes, expansive glazing concepts, and layered site topography, photographed against a dark studio background during the residential design development process.
3D Printed Studio Model

Throughout the development of this residence, a series of study models were produced at varying scales. Some focused on overall massing and site relationships, while others explored the sectional qualities of the building and the experience of moving through interior spaces. Presented in monochromatic white, these models intentionally stripped away materiality and decoration, allowing the architecture itself to take center stage. Without finishes, landscaping, or furnishings competing for attention, the focus remained entirely on form, proportion, light, and composition.

Front elevation architectural study model of a contemporary Prairie Village, Kansas residence featuring layered horizontal roof planes, modern geometric massing, and a terraced site model, photographed against a dark studio background during the design development process.
3D Printed Model – Front Elevation

The physical models became critical design tools. They allowed the design team and the client to evaluate how the building occupied space, how roof planes interacted with one another, and how the architecture would be perceived from different vantage points throughout the site. The models also provided an opportunity to study the balance between solid and void, helping refine the relationship between enclosed living areas and expansive glazed openings.

As the design evolved, renderings provided another layer of exploration. While physical models revealed form and proportion, digital visualizations introduced materiality, atmosphere, and light. The project began to take on a richer identity through the introduction of steel, glass, warm natural finishes, and landscape elements. Exterior renderings demonstrated how the home would engage with its site, while interior perspectives explored the quality of daylight and the visual connections between living spaces and the surrounding environment.

The progression from digital study to physical model to photorealistic rendering is a reminder that architecture is never a linear process. Every stage informs the next. Questions raised during rendering often lead back to refinements in the model. Insights gained from a physical study may influence the development of construction documents. The process is iterative by nature, with each step contributing to a more thoughtful and resolved final design.

Designing for Openness

Architectural study model of a contemporary Prairie Village, Kansas residence featuring layered horizontal roof planes, cantilevered volumes, and a stepped site base, developed by Pendulum Studio during the residential design process.
3D Printed Model – Rear Yard Elevation

As the architectural language matured, a clear vision emerged. The residence is characterized by strong horizontal roof planes, carefully composed volumes, and a deliberate interplay between transparency and solidity. Expansive glass walls establish visual connections between interior and exterior spaces, allowing natural light to penetrate deep into the home while framing views of the landscape beyond. Rather than treating the building envelope as a rigid boundary, the design seeks to blur the distinction between inside and outside, creating spaces that feel simultaneously protected and connected to nature.

The emphasis on openness extends beyond aesthetics. It is fundamental to how the house will be experienced. Living spaces flow into one another with minimal interruption. Views are carefully orchestrated to create a sense of continuity across the site. Outdoor terraces become extensions of interior rooms, while generous glazing transforms the landscape into an ever-changing backdrop for daily life. The architecture is designed to encourage engagement with natural light, seasonal changes, and the surrounding environment.

Sectional architectural study model of a contemporary Prairie Village, Kansas residence, illustrating open interior spaces, floating staircases, double-height glazing, and the relationship between structure, circulation, and natural light.
3D Printed Model – Enlarged Stair Section

Achieving this level of openness requires a structural system capable of supporting ambitious spans and dramatic cantilevers. Steel became an essential component of the design, not only for its structural capabilities but also for its architectural expression. The steel frame enables expansive openings that would be difficult to achieve through conventional residential construction. It allows roof planes to float, corners to dissolve into glass, and spaces to feel remarkably open despite the complexity of the building program.

Sectional architectural model of a contemporary Prairie Village, Kansas residence featuring floating floor plates, cantilevered roof structures, open stairways, and modern steel-and-glass residential design by Pendulum Studio.
3D Printed Model – Enlarged Stair Section

Today, the project has reached an exciting milestone. Construction is well underway, and the steel frame has risen from the foundation, transforming years of planning and design into something tangible. There is always a remarkable moment in an architectural project when drawings begin to become reality. Spaces that previously existed only as sketches, models, and renderings suddenly become occupiable. Dimensions become experiences. Relationships that were once studied through miniature representations can finally be understood at full scale.

Walking through the emerging structure, it is possible to recognize many of the ideas that first appeared in the earliest conceptual studies. The dramatic roof planes, the openness of the primary living spaces, and the visual connections between levels are no longer abstract concepts. They are becoming architecture. The steel skeleton reveals the organizational logic of the building with remarkable clarity, offering a glimpse of the finished residence before walls, glazing, and finishes complete the composition.

From Concept to Construction

Steel frame construction of a contemporary custom residence in Prairie Village, Kansas, showcasing structural steel beams, elevated roof planes, and modern residential architecture under development by Pendulum Studio.
Front Entry Construction Framing

The construction phase also offers an opportunity to appreciate the precision required to bring contemporary architecture to life. Modern design often appears effortless when complete. Clean lines, minimal detailing, and restrained forms can create an impression of simplicity. In reality, achieving that simplicity requires extraordinary coordination among architects, engineers, fabricators, and contractors. Every connection must be carefully considered. Every alignment matters. Every detail contributes to the overall clarity of the finished work.

This is particularly true for a residence such as this one, where the architecture relies heavily on precise relationships between steel, glass, and carefully crafted architectural volumes. The visual lightness of the design is made possible by significant structural rigor behind the scenes. What appears simple is often the result of hundreds of thoughtful decisions and countless hours of collaboration.

Architectural study model of a contemporary Prairie Village, Kansas residence featuring layered volumes, cantilevered roof planes, open terraces, and modern residential massing developed by Pendulum Studio.
3D Printed Model – Front Entry Corner

For Pendulum Studio, projects like this serve as a valuable reminder that design transcends building type. The principles that guide the creation of sports facilities, community venues, and large-scale public architecture remain relevant when designing a private residence. The scale may change, but the process remains remarkably similar. Successful architecture begins with thoughtful questions, evolves through exploration and refinement, and ultimately succeeds when it creates meaningful experiences for the people who use it.

At the same time, residential architecture presents a unique opportunity to engage with a level of intimacy rarely encountered in larger public projects. A home is deeply personal. It is where families gather, celebrate milestones, find refuge, and create memories. The architect’s responsibility extends beyond aesthetics and function. It involves shaping the backdrop for everyday life. Every room, every view, and every connection between spaces contributes to that experience.

As construction continues in Prairie Village, the residence will undergo its next transformation. Steel will be complemented by glass and carefully selected materials. Landscapes will soften the geometry of the architecture and strengthen its relationship to the site. Interior spaces will gain warmth, texture, and character. The vision first explored through sketches and study models will continue to evolve as the building moves closer to completion.

Yet even as the project advances, traces of its origins remain visible. The ideas first tested in SketchUp, refined through physical models, and explored through renderings are embedded in every beam, opening, and carefully considered proportion. The process itself becomes part of the architecture.

Structural steel frame under construction for a contemporary Prairie Village, Kansas residence, featuring long-span steel beams, elevated roof planes, and modern residential architecture designed by Pendulum Studio.
Front Entry Framing Close Up With Owner

More Than a House

Architecture is often judged by its final appearance, but its true value lies in the journey that brings it into existence. This Prairie Village residence is a celebration of that journey and a reminder that thoughtful design is rarely the product of a single moment of inspiration. Instead, it emerges through a continual process of exploration, refinement, collaboration, and discovery.

For a studio known primarily for creating places where communities gather and athletes compete, this project offers a different kind of architectural challenge. It is smaller in scale, but no less meaningful. It is a reminder that great design is ultimately about people, whether the audience is a crowd of thousands or a single family calling a house home.

As this residence continues to rise from concept to reality, we look forward to sharing the next chapter of its story. From sketch to model, from rendering to steel, and ultimately from construction site to completed home, the project stands as a testament to the enduring value of design as a process and architecture as a deeply human endeavor.

Credits:

Design Team: Kayla Hermsmeier, Jacob McLain, Kyle Milstead, Neill Scheiter

How Pendulum’s Design of UWM Field Embodies Sustainable Ballpark Development

When Jimmy John’s Field (now UVM Field) opened in Utica, Michigan in 2016, it represented far more than a new ballpark. It was the realization of a bold vision centered on community revitalization, affordable family entertainment, and the power of sports to transform overlooked spaces into civic destinations.

Recently, the venue entered a new chapter under its new identity, UWM Field, following a long-term naming rights partnership between the USPBL and United Wholesale Mortgage. Yet while the name on the marquee has changed, the impact of the project remains deeply rooted in the original vision that shaped the ballpark from day one.

Pendulum was proud to play a role in the development and design strategy behind one of the most unique baseball experiences in independent professional sports. Located in downtown Utica along the M-59 corridor, the ballpark was intentionally designed as more than a sports venue. It became an entertainment anchor for the region and a catalyst for economic activity within the community. The site itself carried symbolic importance, transforming a long-vacant brownfield and former landfill into an active civic gathering place that now welcomes millions of visitors.

The Home Team Always Wins!

From the beginning, UWM Field embodied many of the principles that continue to define Pendulum’s work today: experiential design, operational flexibility, fan-centered programming, and community integration. The venue combined professional baseball with social gathering spaces, premium hospitality experiences, entertainment zones, family amenities, and multi-purpose event capabilities that helped redefine expectations for independent league facilities.

Perhaps most importantly, the facility became a living example of economic sustainability through intelligent operational design (S.C.O.R.E.). UVM Field was developed around a unique model in which four teams within a single professional league operate out of one shared facility. That approach maximized operational efficiency, concentrated attendance and revenue opportunities, reduced overhead, and created a consistent calendar of activity that continuously activated the venue and surrounding district. Years later, the success of that model continues validating Pendulum’s belief that thoughtful venue design can directly support long-term financial sustainability for teams, operators, and communities alike.

The Rise of a Market Challenger

The success of the USPBL validated that approach almost immediately. The league established itself as a developmental platform for players while simultaneously creating one of Metro Detroit’s most accessible and affordable sports entertainment destinations. Since opening, the ballpark has welcomed more than two million fans and has helped dozens of players advance toward Major League Baseball opportunities.

What makes projects like UWM Field especially meaningful is their ability to evolve with the community around them. The recent rebrand reflects not only a change in sponsorship, but the continued maturation of the venue as a long-term civic asset tied closely to the identity and growth of Metro Detroit.

For Pendulum, looking back on this project is a reminder that successful venues are never simply about architecture or construction. They are about creating places where people gather, communities connect, and memories are built season after season.

A decade later, the ballpark continues fulfilling that vision. Congratulations to the USPBL on an exceptional run to date, with many more successful seasons ahead.

Pop art poster of UWM Field in Utica, Michigan, celebrating USPBL baseball, fans, and community revitalization.

Ballpark Design: The Discipline Behind Doing More with Less

In June 2021, Joe Mock of BaseballParks.com and USA Today Sports wrote, “Architect Cole has broken the code for creating 5,000-seat ballparks for half the budget of other such facilities.” As the 2026 class of MiLB facilities continues to emerge, Mock’s observation has only become more validated.

During a recent visit to WiSE Park (click the link to see the in-depth review), as we watched an evening game unfold, Joe posed a direct question: “how is it possible to deliver ballparks of comparable scope at a fraction of the cost? Many in the industry speak with pride about nine-figure budgets. Yet your projects consistently come in significantly below that threshold without feeling diminished. What is being removed, and where is the tradeoff?”

The answer begins with a reframing of the premise

Aerial evening rendering of Dunkin’ Donuts Park in Hartford, Connecticut, showcasing the stadium’s integration within the downtown urban core alongside Interstate 84 and surrounding mixed-use development. The image highlights the ballpark’s role in city revitalization, entertainment district planning, and modern sports venue design within a dense metropolitan environment.
Dunkin’ Park Downtown Aerial Image

Consider Dunkin’ Park in Hartford, completed in 2017 at approximately $67 million. WiSE Park, delivered nearly a decade later, came in at roughly $64 million, plus an additional $15 million for an adjacent hotel. These projects exist in very different contexts. Dunkin’ Park is embedded within a complex urban brownfield, shaped by challenging topography and dense infrastructure. WiSE Park sits on a former industrial site in a less dense suburban environment. Conventional thinking would suggest that the latter, built years later, would carry a significantly higher cost. Instead, the opposite occurred.

The distinction lies in right-sizing. There is no universal template for a successful ballpark. Each market demands a tailored response. What works in Hartford does not necessarily translate to Wilson. Dunkin’ Park includes twenty suites. WiSE Park has eight. That is not a compromise; it is alignment with demand.

The more consequential factor, however, is how the design anticipates change

Wide-angle view of Dunkin’ Park in Hartford, Connecticut, showcasing the outfield seating bowl, premium spectator areas, scoreboard, and concourse circulation within the urban baseball stadium environment. The image highlights the ballpark’s integration of fan amenities, modern sports venue design, and experiential planning elements that support year-round entertainment and community activation.
Dunkin’ Park Original Outfield Concourse

Every project is conceived with room for organic growth. At Dunkin’ Park, ownership and leadership embraced an iterative approach from the outset. Rather than viewing the ballpark as a finished product on opening day, it was treated as a platform that would evolve alongside its fans. Over time, Pendulum has continued to engage in periodic design charrettes with the team to evaluate performance, identify opportunities, and respond to real behavioral data.

Children and families gather in the interactive Fun Zone at Dunkin’ Park in Hartford, Connecticut, featuring a large inflatable slide, playful fan amenities, and colorful entertainment areas designed to enhance the family-friendly baseball experience.
Dunkin’ Park Original Travelers Playground Area
Fans gather along the outfield concourse at Dunkin’ Park in Hartford, Connecticut, surrounding Bear’s Smokehouse BBQ, a signature food and social destination integrated directly into the ballpark experience with premium views, local dining, and active fan engagement.
Dunkin’ Park Original Bear’s BBQ Deck

From the beginning, the ballpark was organized into distinct experiential zones. A local restaurant, Bear’s BBQ, was integrated along the third base line, complete with an on-site smoker that introduced aroma as part of the atmosphere. A family-focused area behind the batter’s eye included a playground and live animal elements tied to the team’s identity. A social bar in right-center field was designed with minimal fixed seating to attract a younger, more mobile crowd.

Not all of these elements remained static, nor were they intended to

Pendulum’s Outfield Concourse Upgrade Concept
Field-level social seating at Dunkin’ Park in Hartford, Connecticut offers fans an immersive baseball experience with communal tables, premium sightlines, and flexible gathering spaces positioned directly along the outfield edge. Designed to encourage social interaction and enhance fan engagement, the hospitality-focused seating area reflects the evolution of modern ballpark architecture toward more dynamic, experience-driven environments.
Dunkin’ Park New Outfield Deck Seating
Wide view of the field-level social terrace at Dunkin’ Park in Hartford, Connecticut, featuring communal high-top tables and flexible group seating positioned directly along the outfield edge. The hospitality-focused seating area creates an immersive fan experience with panoramic ballpark views, encouraging social interaction, premium event hosting, and modern experience-driven baseball entertainment.
Dunkin’ Park New Over-decking at Outfield Concourse

Over time, these spaces adapted. Bear’s BBQ expanded and relocated, evolving into a larger, more dynamic destination that functions as much as a social venue as it does a concession. The original location transitioned into a branded bar concept that now draws a different demographic and sponsorship profile. The picnic and group areas shifted toward more flexible, casual configurations aligned with broader trends in food and beverage service, including grab-and-go options and communal seating.

None of these changes required wholesale reconstruction. They were enabled by a design strategy that anticipated evolution rather than resisting it

This approach requires restraint. It means leaving part of the canvas intentionally unfinished. Infrastructure is embedded early to support future expansion and reconfiguration, but not every idea is built on day one. Overbuilding can limit adaptability. It assumes that the initial concept fully captures future demand, which is rarely the case.

WiSE Park follows this same philosophy. The current build represents approximately seventy percent of the long-term vision. Critical infrastructure is already in place below grade and in the superstructure above to support future enhancements, but certain features have been intentionally deferred. The priority was to establish a strong, functional foundation for opening day while preserving the flexibility to respond to how the community uses the space.

All core systems are complete. Safety, operations, and compliance with MLB Player Development League standards have been fully addressed. What remains are opportunities, not omissions. These future layers will be informed by real data, fan behavior, and evolving partnerships within the local business community.

This measured rollout also creates space for sponsorship growth. As demonstrated in Hartford, new partners often emerge once a venue proves its value and audience. Designing for adaptability allows these relationships to be integrated meaningfully over time rather than forced into a fixed framework.

So how can ballparks be delivered at significantly lower cost without sacrificing quality?  The answer is not about subtraction, it is about stewardship

It is a commitment to thoughtful, market-driven design that avoids overreach and remains responsive to its community. It recognizes that a ballpark is not a static object but a living environment. By allowing fans and local partners to shape its evolution, the facility becomes more relevant, more flexible, and ultimately more successful.

The architect’s role in this process is not simply to deliver a finished artifact. It is to create a framework for experience. The building must first and foremost be safe and operationally sound. Beyond that, it should invite participation, encourage return visits, and sustain energy well beyond the game itself, this is the essence of Jonathan O’Neil Cole’s S.C.O.R.E. methodology.

A successful ballpark is one that people want to return to 66 times a year, and even on days when no game is scheduled. Achieving that does not require excess. It requires clarity, discipline, and a willingness to let the story unfold over time.

The result…a ballpark that is “right-sized for intimacy without feeling small” = economic sustainability, the other green $$$

Pop art style illustration showing a community baseball stadium as a driver of economic sustainability, featuring fans, local businesses, youth baseball, stadium development, and civic investment alongside bold comic-inspired graphics and financial symbols representing the long-term economic impact of modern ballpark design.

BaseballParks.com Spotlights Pendulum Studio’s Wilson Ballpark Design

Pendulum is honored to see our work on the new Wilson ballpark featured in an in-depth review by Joe Mock of BaseballParks.com and USA Today Sports. Known for his thoughtful analysis of baseball architecture and fan experience, Mock’s feature explores how the design balances intimacy, authenticity, and community identity while helping position Wilson as an emerging destination for baseball and civic life. His review offers a detailed look at the vision, planning, and architectural strategies shaping the project, and we are excited to share it with our clients, collaborators, and the broader baseball community.

Click here to read the full BaseballParks.com feature to explore the vision, design strategy, and fan experience behind Wilson’s new ballpark.

Stay tuned for Pendulum Studio’s upcoming related release, “Ballpark Design: The Discipline Behind Doing More with Less.”

The piece will further explore one of the recurring themes highlighted throughout Joe Mock’s review: creating ballparks that are “right-sized for intimacy without feeling small.”

Pendulum Celebrates 19 Years of Design Leadership, Ballpark Innovation, and National Growth

Pendulum incorporation anniversary graphic featuring the Pendulum logo inside a modern creative office workspace with text reading “Pendulum Became an Incorporated Business” and “2007,” celebrating 19 years of growth in sports architecture, stadium design, and venue development.

Nineteen years ago today, Pendulum was officially incorporated with a simple belief: thoughtful design, strategic planning, and authentic collaboration could create lasting impact in the communities we serve.

As we celebrate our 19th anniversary on May 18, 2026, we do so with immense gratitude for our clients who trusted us, our industry peers who challenged and inspired us, and most importantly, our employees across every region who contributed to our steady and purposeful growth over nearly two decades.

This past season alone reflects the momentum and reach of our collective efforts. We proudly opened WiSE Park in Wilson, North Carolina, and Rodger Dean Chevrolet Stadium in Jupiter, Florida, while continuing transformative renovation work in Stockton, California, and advancing an exciting project in Princeton, New Jersey. We also celebrate the continued recognition of Meritus Park in Hagerstown, Maryland, which earned Ballpark of the Year honors for the second consecutive year.

The Small Big Idea

Throughout this journey, Jonathan Cole has continued refining and advancing the S.C.O.R.E. methodology, a process-centered philosophy that reinforces our commitment to strategy, creativity, operations, revenue, and experience in every project we undertake.

What began in Kansas City as a focused vision has evolved into a growing national presence and a broader ecosystem of complementary brands and initiatives. Alongside Pendulum’s continued expansion, adjacent ventures including Vault, Pendulum Industrial Works, Pendulum Motorsports, and Pendulum Bubble represent the same entrepreneurial spirit, creative energy, and commitment to innovation that continue driving our organization forward across multiple industries and experiences.

Our headquarters in Kansas City remains the foundation of our culture and operations, while the MidAtlantic Division under Todd Ferry and the Southeast Division under Cedric Lowe continue advancing the Pendulum brand with leadership, innovation, and integrity.

Nineteen years is not simply a milestone; it is a reflection of relationships built over time, communities strengthened through collaboration, and a team that continues to believe in pushing the industry forward.

To everyone who has been part of this journey, thank you. We are proud of what we have accomplished together, and even more excited about what lies ahead.

Many Thanks to the the Pendulum Crew!

    • Tanner Cobb
    • Ethan Cole
    • Gianna Cole
    • Jordan Cole
    • Theresa Cole
    • Denise Disney
    • Todd Ferry
    • Kayla Hermsmeier
    • Mara Howes
    • Tony Ison
    • Cedric Lowe
    • Jacob McLain
    • Kyle Milstead
    • Neill Scheiter
    • Chris Sziabowski
    • Janae Wilson

WiSE Park and the Case for Right-Sized Ballparks in 2026

The 2026 MiLB Ballpark Class

In a year defined by ambition across Minor League Baseball, the 2026 class of new ballparks reflects both the promise and the tension inherent in modern facility development. From Richmond’s long-awaited CarMax Park, finally realized after decades of civic negotiation, to Hillsboro’s $150 million multi-use venue designed as much for concerts as for baseball, the prevailing trend is clear: communities are being asked to invest heavily in ballparks positioned as catalysts for broader mixed-use growth.

Meanwhile, projects like the proposed San Antonio Missions stadium underscore the complexity of that model, pairing ballpark construction with large-scale residential and commercial development, often accompanied by questions about affordability and public benefit. Even the broader MiLB landscape reinforces the moment. 2026 represents one of the most active years in recent memory for new facilities, signaling a renewed push to redefine the role of the minor league ballpark in its community.

Pendulum Making “WiSE” Decisions

Against that backdrop, WiSE Park distinguishes itself not by excess, but by discipline and, ultimately, by impact. Where others have leaned into scale, spectacle, or ancillary real estate plays, WiSE Park’s argument is rooted in proportion: a ballpark calibrated to its market, its fan base, and its civic purpose. In an era when recent examples have shown how quickly costs can escalate without corresponding returns, the WiSE Park campaign has consistently emphasized efficiency, accessibility, and year-round usability as its defining virtues. The result is a facility concept that reads less like a speculative development anchor and more like a durable piece of community infrastructure, one that prioritizes the everyday fan experience while still meeting the evolving standards of player development and league expectations.

That balance is what ultimately positions WiSE Park as the most compelling “pound for pound” value in this year’s class. It is not simply a question of dollars spent, but of outcomes delivered: a park that strengthens local identity, expands public use, and does so without overreaching financially or philosophically. For observers who have long valued authenticity, context, and long-term sustainability in ballpark design, WiSE Park represents a return to fundamentals, an argument that the best minor league ballparks are not necessarily the biggest or the most expensive, but the ones that most thoughtfully serve the communities that build them.

Settling the S.C.O.R.E.

It is also worth recognizing the design methodology behind that approach. Under the leadership of Jonathan O’Neil Cole, Pendulum has spent nearly two decades refining a model for right-sized, high-performing minor league ballparks, encapsulated in its S.C.O.R.E. methodology. This approach emphasizes clarity of concept, disciplined execution, operational efficiency, responsiveness to community context, and enduring fan experience. The firm’s work in the 5,000-to-7,500 seat range has consistently aligned these principles to deliver facilities that balance cost with impact.

That consistency has not gone unnoticed. As Joe Mock observed in USA Today Sports Weekly in June 2021, “Architect Cole has broken the code for creating 5,000-seat ballparks for half the budget of other such facilities.”  WiSE Park can be understood as a continuation of that line of thinking, demonstrating how a measured, experience-driven approach can deliver both economic restraint and meaningful civic return. In a period when escalation has become commonplace, that kind of discipline stands out, and offers a framework that others in the industry may find increasingly relevant.

WiSE Stadium infographic highlighting right-sized ballpark design with 3,500 fixed seats and 5,000 capacity, emphasizing community-focused, purpose-driven stadium planning by Pendulum Studio

WiSE Park Opens Tomorrow: From Vision to Reality

Pendulum’s design is never random, it’s intentional.

WiSE Stadium was not created to be large for the sake of scale. It was designed to be right-sized, thoughtfully calibrated to serve its community, not overwhelm it. Every decision reflects a deeper purpose: connection, accessibility, and long-term impact.

This project is the direct result of the SCORE methodology in action. What once lived as a framework and philosophy has now taken physical form. SCORE is no longer theoretical, it is built, open, and ready. And with it, Wilson, North Carolina steps into a new chapter.

What began as a vision rooted in downtown has become a place designed to bring people together.

WiSE Stadium is more than a ballpark.  Its open concourses, shared gathering spaces, and visual connections back to the surrounding streets dissolve the boundary between venue and city. This is not an isolated destination, it is woven into the fabric of Wilson itself.

It’s a place for baseball, yes, but just as much for everything around it.

    • For the moments before the first pitch.
    • For the conversations after the final out.
    • For families, celebrations, and the everyday rhythms of community life.

The anticipation has been building. Now it arrives, opening Day is tomorrow.  There will always be noise. We have never designed for that, we design for people, for place, and for what lasts.

This is simply the work.

 

Janae Wilson | Guiding Pendulum’s Work in Eastern NC

Post 2 of 4 | Countdown to Opening Day

Every project has a center of gravity, for Wilson, that starts with Janae Wilson.

Just 20 minutes away in Rocky Mount, she grew up understanding the rhythm of Eastern North Carolina. The pace. The pride. The importance of places that bring people together.

That perspective is not added later, it leads the work.

As Southeast Division Leader at Pendulum Studio, Janae is shaping the future of the same region that shaped her. At the center of that effort is WiSE Stadium.

This is not just a baseball venue, it is a place designed for everyday life. A place that extends beyond the game,  a place where community shows up, again and again.

From early planning through construction, Janae has been a constant presence. On site. In the details. In the decisions that define how this project fits its city, guiding the work, rooted in place.

Design alone is not enough, it has to reflect the people it serves.

Opening Day is coming – April 14, 2026, and the foundation is already in place.

Wilson, NC – A City in Motion

Post 1 of 4 | Countdown to Opening Day

As Opening Day approaches, attention turns to what is taking shape in Wilson, North Carolina and what it represents for the community.

    • There are bigger ballparks.
    • There are louder projects.
    • There are more expensive ones.

That is not the measure here.

What is happening in Wilson is rooted in purpose, it is deliberate, it is specific to place.

A century ago, this city was built on movement. Tobacco. Rail. Exchange. A network of relationships that made downtown a place of energy, density, and connection. Growth was not forced. It was a byproduct of alignment.

This project returns to that idea:  Same block, new design.

WiSE Stadium is not about scale for the sake of scale. It is about precision. It recognizes that the value of baseball extends beyond the field of play. It lives in the streets before the game and in the city after it ends.

This is a stadium designed to fit its city, to reinforce it, to participate in it.

Right-sized design creates opportunity. It allows development to grow around it rather than compete with it. It prioritizes long-term impact over short-term attention.

Opening Day is coming – April 14, 2026.  This is where it starts!

Pendulum Builds on Its Commitment to Healthy and Sustainable Buildings

Pendulum continues to strengthen its commitment to healthy and sustainable design with Studio Director Todd Ferry earning the WELL AP credential.
Todd brings a deep and evolving commitment to sustainability to his work. As a licensed architect and LEED AP BD+C, he has long advanced high-performance design strategies across a range of project types. Increasingly, he views sustainability holistically, consistent with other leaders in the profession who recognize that environmental performance, human health, and economic viability must be addressed together.
The WELL AP credential reinforces this philosophy. The WELL Building Standard, administered by the International WELL Building Institute, focuses specifically on how the built environment influences human health and well-being. It evaluates strategies related to air, water, nourishment, light, movement, thermal comfort, materials, acoustics, mental health, and community. As the profession continues to expand its definition of health, safety, and welfare, WELL represents an important evolution in design practice by placing occupant health and well-being at the center of architectural thinking.
Healthy buildings matter because people spend the vast majority of their lives indoors. Decisions about daylight, ventilation, materials, acoustics, and spatial organization have measurable effects on comfort, productivity, learning, recovery, and long-term health. WELL provides a research-based framework for understanding these relationships and translating them into practical design strategies. Rather than treating health as an abstract goal, WELL encourages designers to make deliberate choices that improve the daily experience of the people who use buildings and public spaces. Achieving the WELL AP credential demonstrates mastery of the body of knowledge that defines healthy environments, as well as familiarity with the documentation and verification processes required for certification. This expertise allows Pendulum to support clients who wish to pursue WELL certification while also applying the same health-centered principles to projects where formal certification is not required.
At Pendulum, this approach informs every project, from large-scale stadiums and recreation facilities to civic master plans and housing initiatives. Inhabitant health and environmental impact are core considerations. Even when a project is not pursuing LEED or WELL certification, the principles behind those systems help guide decisions about materials, daylighting, air quality, and long-term environmental performance. This commitment extends from large-scale sports and recreation facilities to the net-zero tiny house prototype known as the Pendulum Bubble, which Todd is leading for the firm.
WELL AP certification enhances Pendulum’s ability to deliver integrated, health-centered solutions for clients. Whether designing a stadium, a civic building, or a compact housing prototype, the firm remains committed to creating environments that support human well-being while advancing environmental responsibility and long-term value.