Pendulum’s 10 Year Anniversary Countdown Day 15

Day 15

Today’s featured project is AutoZone Park located in Memphis, TN.  Already considered a gem in the baseball community, Pendulum was retained by the St. Louis Cardinals to reduce the capacity of the ballpark and enhance/maximize the fan experience.  The original grass seating berm felt disconnected from the game so we reduced fixed seating down each baseline in exchange for new berm.  “Big Red’s BBQ” was added in right field as a group area featuring huge plumes of smoke and BBQ smells on the concourse.  ADA seating was also expanded throughout the existing seating bowl.

Throughout the renovation process there was a great emphasis on the addition semi-premium amenities to cater to a younger demographic.  We reduced the final premium suite count from 40 to 22, then repurposed the square-footage as group areas that included billiards tables, branded bars, and administrative offices.

View From Renovated Home Plate Club

Right Field Line Billiards Club

Interesting Fact:

AutoZone Park Renovation was the recipient of Ballpark Digest’s 2015 Best Ballpark Renovation Award.

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Opening 2015 – AutoZone Park Renovation – Memphis, TN

The Memphis Redbirds hosted an open house for the press today announcing renovations to AutoZone Park already under way.  The renovations will be completed for the 2015 season.  We are honored to have been selected by the City of Memphis, TN and the St. Louis Cardinals to lead the effort as Architect of Record and Interior Designer.

HOME PLATE 1

New Home Plate Premium Club

HOME PLATE 2 OPEN

Home Plate Premium Club – Open Air

RF CLOSED

New First Base Premium Billiards Club

SUITE_CAM2

Renovated Premium Suite Interior

SUITE_2_1

Renovated Premium Suite Interior – Field Facing View

4 topps

New Outdoor Club Seating

LF BAR

New Left Field Berm & Bar