As architects we often spend a great deal of energy on projects that at the moment feel like the most important work we’ve ever done. We forget that although we have influence over design we have no control over political will, the economy, and most of all territorial rights and approvals. That being said, some of our best work gets locked away in the vault or collects dust on a shelf somewhere in the office.
Pendulum designed this ballpark with intensions for placement on the Expo 67 Island in Montreal Quebec Canada. At the time it felt like the one opportunity we’d have in a long time to aggressively stretch our design thinking – after all, the ballpark is surrounded by architectural icons.
Unfortunately the project came to a screeching halt. Ten years after the fact our CEO, Jonathan O’Neil Cole said he dreamt he attended an event at the facility….then he woke up with notes on required design adjustments…so that’s what we did.
We never stop thinking about how to make our projects better…As Jonathan always says: “Design Is Change”.
Pendulum is pleased to announce a new website feature now live in our portfolio. We are kicking things of with the multi-award wining Dunkin’ Donuts Park, home of the Hartford Yard Goats.
Visitors are welcome to drag their mouse or finger across their computer screen or smart device and rotate the digital model in a walking tour of the ballpark. There are hot spots that can be clicked to launch enraged images and brief descriptions of featured areas.
Jonathan Cole, founding principal of Kansas City, MO based Pendulum stated “virtual reality and 3D visualization is an important part of our daily process from the very beginning stages of design. We communicate the sometimes crazy ideas rolling around in our head in real time and in a human scale which in my mind is a great advantage over the historic use of scaled physical models. Our clients no longer have to interpret our drawings because we are placing them in our models at every meeting, it’s an environment that feels very real. This new web feature also allows us to engage the public/fan and experience the ballpark before they arrive at a game…they’ll know what to expect; we think that’s powerful.”
Click the rotating image above to launch our new interactive feature. Stay tuned for upcoming announcements, more ballparks will be added.
Every year for the last nine years Pendulum has completed a new or substantially renovated ballpark in addition to other civic and/or boutique projects. In the last three years we’ve made a conscious effort to shift our focus from a traditional architectural delivery methodology to a process that encourages a curating of the built environment.
Most of our clients as well as the users of our buildings are heavily influenced by art, fashion, food, music, environment, and automobiles just to name a few. The combination of these elements in interior and exterior spaces fosters enhanced user experiences. There is a certain vibe that people are looking for when they attend events in or around our facilities. Most people don’t spend much time thinking about why something is cool or why it feels right, but they immediately know when something is off, when the vibe is not authentic.
Our job as curators of the built environment is to design experiences that feel effortlessly appropriate and ahead of the curve. This design journal exposes you to some of our triumphs as well as our process. It is evidence that we not only talk the talk…we live it.
For the last 23 years I’ve spent virtually every day of my life working in some capacity on sports projects. That being said, my work has required relentless travel across the nation to service my clients and projects. One of the many things I learned early in my career from my mentor Henry Stickney (former CEO of Mandalay Baseball Properties) is, “if you’re going to travel – log miles with one airline.” When we first met we were “logging miles” together on TWA exclusively. He would layover in St. Louis, MO just long enough for me to meet up with him for a flight to Dayton, OH. We did this every week for about two years. After TWA was bought out we started logging miles on Delta. Two million miles later… the rest is history.
This volume of “Design Is Everywhere” is documentation of my travels and a tribute to my many clients over the years. One of the additional lessons learned from Hank, as the owner/operator of several Minor League Baseball teams and the individual who taught me everything I know about the business of baseball, is, “when you go to a ballpark, you should always buy merchandise; after all, it’s all about the per caps baby!”. I’ve kept that lesson close to my heart for the last 20 years. He helped me to understand that my contribution to the ballpark-built environment is about more than just lines on paper. The truth of the matter is that I’m a real fan of the game and a fan of what my clients do. I’m excited about their brands and I proudly wear their gear on the streets of Kansas City all the time. When we design a ballpark, we pour our sweat and occasional tears into what we are doing; as far as I’m concerned we are members of the team even though we’re not playing on the field. As such we find that during the process of design there are a few funny stories that develop along the way. Even more important than that: there are real relationships that we’ve developed and nurtured over the years that are a byproduct of the work. Some of these relationships have absolutely shaped who we have become. So shout out to all the teams featured in this volume; we wouldn’t be who we are without you!
Stay tuned for the next volume release, we’ll share a few stories about how several of our clients have impacted our trajectory over the years.
Behr Productions – Original Music Score (instagram @behr_productions)
Hartford, Conn., August 11, 2017 – Dunkin’ Donuts Park, home of the Colorado Rockies’ Eastern League affiliate Hartford Yard Goats, has been awarded BaseballParks.com’s “Ballpark of the Year”. The award was announced in the August 9th edition of USA TODAY Sports Weekly by Joe Mock, webmaster and founder of BaseballParks.com and frequent contributor to USA TODAY.
This prestigious honor has been awarded to new or substantially renovated ballparks for the last 18 years, and this year in particular featured formidable competition. Dunkin’ Donuts Park was selected from an all-star cast of facilities including SunTrust Park, the new home of the Atlanta Braves, and The Ballpark of the Palm Beaches, the spring training home of the Houston Astros and Washington Nationals.
Jonathan Cole, founding principal of Kansas City, MO-based Pendulum, was Architect of Record for Dunkin’ Donuts Park. He was joined by key members of the design team including Peter Newman, principal of Newman Architects and The S/L/A/M Collaborative’s Rick Bouchard, Chris Sziabowski, and Derek Czenczelewski on the pregame announcement with Joe Mock on the Yard Goats’ radio broadcast.
“As Architects and designers, we work diligently to make positive contributions to the built environment” said Cole. “When our work is recognized as being significant in the sports marketplace, in the local community, and nationally by an institution like BaseballParks.com, it is incredibly meaningful. Joe Mock has visited 349 ballparks and counting, so when he and his distinguished panel say a ballpark is good, it carries a lot of weight. We are deeply appreciative of this honor. It’s something we’ll never forget. It was even more special that we were able to be present with the team when it was announced.”
Joe Mock added “I actually visited the ballpark while it was still under construction. I could tell immediately that it was going to be something special. When I came back to check out the finished product, I was blown away. Not only is it supremely fun to attend a Yard Goats game, the design of the park itself is spectacular. It has the intimacy of small Minor League park, while providing all the amenities of a big-league stadium. From the YG Club behind home plate to the Budweiser Sky Bar high above center field, every inch of Dunkin’ Donuts Park is well-thought-out and expertly designed. This really sets the bar for any Minor League park to be built in the future.”
Dunkin’ Donuts Park now joins an elite list of award recipients, including Major League Baseball stadium icons like AT&T Park, home of the San Francisco Giants, Petco Park, home of the San Diego Padres, and PNC Park, home of the Pittsburgh Pirates.
“The design of Dunkin’ Donuts Park is timeless, a generous mix of the baseball nostalgia, that people love coupled with forward thinking amenities that offer our fans a big-league experience in a very compact footprint,” added Josh Solomon, owner of the Yard Goats. “The fact that the ballpark is creating the excitement that we hoped it would with the fans, which will lead to further transformation of the surrounding neighborhoods, is proof that the city of Hartford picked the right design team for the job.”
“Dunkin’ Donuts Park is a spectacular ballpark that combines the intimate, family-friendly feel of Minor League ball with the architectural quality of a big-league park,” according to Hartford’s Mayor Luke Bronin. “That’s one of the reasons Yard Goats games are selling out week after week and bringing thousands of fans and families to the downtown, which really adds to the City’s energy. It’s an honor to have BaseballParks.com recognize that the result truly stands out among parks across the country, including several Major League facilities.”
DUNKIN’ DONUTS PARK VOTED BALLPARK DIGEST’S 2017 BEST DOUBLE-A BALLPARK
Hartford, Conn., June 26, 2017 – Dunkin’ Donuts Park, the home of the Hartford Yard Goats has been honored with this year’s Ballpark Digest “Best of Ballparks” award in the Double-A category. With more than 178,000 votes, baseball fans from coast to coast including Eastern, Southern, and Texas League regions weighed in on a four-bracket-style contest to determine the 2017 winner. This is the first time a new facility has won a Best of the Ballparks vote.
The design team led by Kansas City, MO based Pendulum (www.pendulumkc.com) as ballpark Architect of Record included a powerhouse of recognized Connecticut-based talent. BVH (www.bvhis.com) provided mechanical & electrical design services, Newman Architects (www.newmanarchitects.com) designed the exterior facade, and The S/L/A/M Collaborative (www.slamcoll.com) provided architectural services in addition to serving as the Engineer of Record for the structural design of the project.
“Our team is honored to have been key collaborators with the Eastern League, the city of Hartford, and the Yard Goats to deliver what we believe will serve as a catalyst for growth and revitalization of the northern portion of downtown Hartford that was bisected by I-84. this has been an interesting exercise in urban planning that was always focused on bridging the I-84 barrier and creating opportunities for new development and civic energy,” said Jonathan Cole, a founding principal of Pendulum. “Beyond the execution of what we consider solid forward-thinking ballpark design, the commitment shown by the Yard Goats to the city of Hartford and all baseball fans in the region is the foundation for why we believe you’ll continue to hear about Dunkin’ Donuts Park in the news as a fan favorite. Hats off to the owner of the team Josh Solomon and his appointed leadership in the front office, Tim Restall (General Manager) and Mike Abramson (Assistant General Manger). Despite adversity, they have continuously proven that they believe in Hartford.”
Today’s featured project is Dunkin’ Donuts Park, home of the Hartford Yard Goats located in Hartford, CT.
This project has been under such scrutiny for the last three years that unless for some reason you’ve been stranded on a deserted island or hiding under a rock and missed all the happenings you should be up to date. If not please check out the in-depth review by Joe Mock of http://www.baseballparks.com(Joe Mock is a noted ballpark aficionado and freelance journalist for USA TODAY). With over 7,000 words describing the ballpark we’re not sure there’s anything else we can say about it that he hasn’t…well maybe a few things but we’ll save that for cocktail hour conversations.
The Right Field “Knuckle”
Connecticare Outfield Group Area
View From Left Field Seating
Premium Suite Interior
Premium Suite Graphic Wall
Team Store View
YG Club Interior
Main Concourse Signage
Stay tuned for our next Dunkin’ Donuts Park post, we’ll be launching a walking tour of the facility.
Baseball is and always will be America’s favorite pastime. It represents everything we love about sports; enjoying the outdoors from spring through summer, an ice-cold beer, a few grilled hot dogs, and roasted peanuts. Let’s not forget about the precision of the perfectly thrown pitch and the unmistakable crack of the wooden bat when it makes contact with a leather-covered ball, which somehow influences us to set aside the anxieties of life and focus on what’s good. Whenever we’ve had to endure tough times as a nation baseball has always been there for us. This makes baseball more than just a game, it’s like emotional muscle memory. For some reason every time we pass through ballpark gates we immediately recall the good times. In all honestly, I think this concept of “emotional muscle memory” is why baseball purists are so passionate about preserving the look and feel of the old-time ballpark. It’s there to remind us of the good times we had with our fathers and our grandfathers just two generations back, and we can’t forget that it’s no longer just a game for men and boys…Minor League Baseball (MiLB) has made it a family affair, which I think is a key to how we continue to evolve the fan experience in the future.
The Future Forecast
The demand for new and substantially renovated ballparks will continue to grow. However, the rules associated with securing financing to support this growth will continue to be a moving target; for the first time in a long time, creativity is not just on the shoulders of the architect. New ballparks are going to continue to develop where there’s population density. Although this is not a new concept, the real focus is going to be in the diversification of ballpark offerings. Without question ballparks are going to continue to get smaller which promotes environmental and economic sustainability. Intuitively smaller ballparks should warrant smaller construction costs, yet I don’t think it’s that simple. The reality is we are headed toward a much more aggressive “ballpark village” concept that significantly blurs the demarkation line between public and private space. This will cost money on the front end but will yield benefits in due time for team owners and municipalities with true vision. We’ve seen modest efforts in the regard in places like Fort Wayne, Indiana at Parkview Field, with concourses open to the public in non-game day conditions but I want more. We proposed a truly blurred line ballpark concept in suburban Columbia, South Carolina back in 2005 that ended up being a vote or two short of reality (see opening image), yet the energy behind my thoughts then are slowly gaining ground again.
The real question that can only be answered in time is how will baseball respond to change? In my travels I continue to see aggressive interest in small to mid size markets that just want a fraction of what MiLB has accomplished at a larger scale, yet access to the affiliated brand is incredibly limited. In all fairness the only opportunity for growth outside of expansion in virtually all of affiliated baseball is a change in venue a la build a new ballpark in a new community. We’ll continue to see the desire for this type of move develop here and there reminiscent of the Hartford Yard Goats leaving New Britain, CT to build Dunkin’ Donuts Park just 12 miles away in nearby Hartford, CT, but I think soon investor’s hands will be tied, team valuations are at an all time high and MiLB mandated territorial restrictions leave very few options available. I predict we’ll see enhanced investment in college wood bat teams by affiliated brands similar to the Wisconsin Timber Rattlers who launched a Northwoods League team two seasons ago in Fond Du Lac, WI. This leads me to believe the demand for a “small park” business model will continue to grow. Cities like Gastonia, North Carolina recognize the benefits of utilizing a ballpark as an economic development catalyst for adjacent underutilized parcels. The Fuse District Multi-Sport Facility to be located just west of the heart of Downtown Gastonia (see images above) has just broken ground and is scheduled for completion in March of 2021. Pendulum worked with City leadership to compress the ballpark envelope as much as possible to allow room for development pad sites to be intermingled within the ballpark footprint with unparalleled views to the field of play.
The completion of Jimmy John’s Field in Utica, MI (pictured above) four seasons ago is proof of this concept. Although it is not an affiliated brand of baseball, and there have been a number of critics making their case based on this fact, the key to the long-term success of the United Shore Professional Baseball League (USPBL) is clearly the development of the next “right sized” ballpark to lesson the strain of four teams in a standalone venue. Over-utilization of a ballpark designed for short season play (off site team administration, modest clubhouse accommodations, and limited storage) will begin to take a toll in the next couple of seasons without a sizable infusion of capital improvement funds.
Enhanced Technology Integration
The ballpark of the future must allow it’s owner to embrace diversity in the marketplace, generate revenue, and energize the community it serves. I believe integration of new and emerging technology is the next frontier. The only way I can truly support this claim is to take you as the reader back to the beginning of my career as a sports architect. In 1998 I was introduced to Mr. Henry Stickney who was then CEO of Mandalay Baseball Properties. The time I spent with him and his incredibly bright marketing and operations team between 1998 and the opening of my first MiLB ballpark, Fifth Third Field in Dayton, OH (pictured on the left) was eye-opening. Of the many things I learned, the most important as it relates to this discussion is when Mr. Stickney told me that “we’ve got to change the way people think about what we’re selling”. Fifth Third Field is significant in this regard because to the best of my knowledge it paved the way for things to come in the use of technology specifically as it relates to sponsorship and advertising. While most teams at this point (April 2000) followed tradition and plastered advertising all over the outfield wall, Fifth Third Field changed the game by incorporating technology borrowed from NBA scorer’s table roller boards adapted for outdoor use in the outfield wall. For the first time in Class A ball, if not all of MiLB rotating sponsor messaging (other than the rudimentary tri-vision signs) was in play but they didn’t stop there. Within the next two seasons a major investment was made in digital ribbon boards…again borrowing technology that we’ve seen lining the rim of the upper deck in NBA arenas for years, now being used outdoors with and incredible impact on revenue potential. Fast-forwarding to today, ribbon boards and super-sized scoreboards are par for the course, yet it seems to be where we’ve paused for the moment as a design community, and frankly it feels like “low hanging fruit”, I want more…
In 2010 we proposed a new Class AA ballpark for the Expo 67 site in Montreal Quebec Canada (pictured above) with the intent of placing technology at the forefront of our concept . The field was to be heated, the warning track was equipped to flood for ice skating, the entire outfield – foul pole to foul pole would consist of towering multi-media displays integrated for use during ball games, concerts, hockey exhibitions, conventions, etc. Yet again the project fell victim to vacillating political will yet I think the spirit and intent of our thoughts then will start to emerge in ballparks to come. However, I predict emphasis will be less on just named advertising sponsor benefits, It think we’ll start to see more input, options, and control being offered to the consumer. The reality is that the majority of ballpark patrons have a smart phone at his/her disposal. This is certainly different from when I was an early teen – at best there was one “phone-in-a-bag” per household (if that), and the chance of me having random access to the only mobile phone in the house at that time was slim to none, it never left my father’s side. Today, in addition to “a” smart phone there’s more than likely a tablet, and laptop for each individual in the family. This begs the question, when are teams going to start truly capitalizing on this technology?
In 2011/12 the Wisconsin Timber Rattlers out of necessity started offering app driven concession orders (due to limited points of sale). Patrons could order through the app and they would be texted when it was ready for pick up. After we renovated the ballpark for the 2013 season we increased the points of sale by double and as revealed in our interview with team president Rob Zerjav in “The Details Episode One” , the new point of sale ratio was so good that patron’s use of the app dropped significantly.
I think consumers are ready for the next round of innovation in ballpark offerings and integrated technology. I certainly have strong opinions on where I think things are headed, bekin technology in some form is at the top of my list. This type of technology reaches beyond simple bolt on solutions, for successful integration it’s going to take a collaborative effort across a number of disciplines (architecture, app development, environmental graphics, way-finding, acoustical engineers, lighting designers, artists, etc.). Most importantly it’s going to take thought leadership from the front office…we need you to not be afraid to look ahead and influence change. For this reason I think everyone should keep their eyes on the Hartford Yard Goats. I’ve spent a lot of time with Josh Solomon and Tim Restall over the last two years and I can sincerely tell you that their organization’s willingness to put it all out there is refreshing, first and foremost for the Eastern League, but also for me as a sports architect. We’ve collaborated at length on ideas involving the incorporation of interactive digital directional messaging at Dunkin’ Donuts Park (pictured below). Although we haven’t totally resolved the finished product, the infrastructure is in place.
Next Up – Future Stadia
Ballpark design for the future as identified in this discussion will promote building smaller compact footprints as a key component in a larger context. Technology will be brought to the forefront and will promote more than just naming rights and advertising, the consumer will have an opportunity to jump in the driver’s seat with multimedia, concession, and merchandise. The data collected in this space should push per-caps to an all time high. That being said, yes…caution is warranted – we as designers and fans of the game have to make sure that we avoid trying to force the sport into being overly complicated and distracting; after all, our “emotional muscle memory” still craves baseball nostalgia so let’s not lose sight of the fact that this is still the perfect game…and at the end of the day, it’s about being sixty feet & six inches from the pitcher’s mound to home plate, and ninety feet between the bases. I don’t think we’ll ever see that change, and that’s a good thing.
That being said, this is an interesting time in sports. With the growing interest in soccer as a sport in the USA and the success of MLS and the recently restructured USL, baseball is not the only option for municipal leaders in search of economic development catalysts. Pendulum and a select team of partners is looking ahead to a time when we as designers offer more than professional services. Instead we use our expertise to formulate products that focus on a modular delivery methodology. We start with a building core that is able to expand in phases and grow with the host community – it’s “The Small Big Idea” personified.
Jonathan Cole is one of the founding principals of Pendulum, a multi-disciplinary architectural practice based in Kansas City, MO. Jonathan has over twenty-five years of dedicated experience in design, documentation, construction and business practice associated with Minor League ballparks.