Today we celebrate 10 years in business with the release of a commemorative adaptation of our logo. We continue to be inspired by our people, by our clients, by our pursuit of meaningful work, and by our continued progress with conquering our fears.
“Fear is a powerful thing. I mean it’s got a lot of firepower. If you can figure out a way to wrestle that fear to push you from behind rather than to stand in front of you, that’s very powerful. I always felt that I had to work harder than the next guy, just to do as well as the next guy. And to do better than the next guy, I had to just kill. And you know, to a certain extent, that’s still with me in how I work, you know, I just…go in”
As a follow up to our brand refresh announcement, we’ve documented portions of our journey from early ideas to final product in hand. This particular segment of audio and video describes the production process of building our business cards from the color press to final cut.
Acknowledgements:
Branding Refresh: Chris Evans – “You’re Welcome”
Printing: Media Head
Foil & Blind Deboss: Bright Marks
Soundtrack: DJ House Shoes – Let It Go Instrumentals, “RollerCoaster”
Video & Editing: John Iiams – Pendulum. (Resident ambassador of style and good taste)
Smart organizations constantly think about how they reach and connect with their clients, vendors, staff, and partners. As we celebrate six years of existence as an architectural practice we recognize that while we’ve maintained our core values and focus, we have also evolved, we’ve survived tough times, we’ve grown. We recognize the need to refresh and realign external and internal perception of our brand.
Today, we’re pleased to informally announce to our clients and friends that we’ve decided to drop the “Studio” in “Pendulum Studio”. From now on we’ll refer to ourselves as simply “Pendulum”. Over the coming days and weeks, you will notice more changes to our blog and website that will reflect and reinforce our modified name. A formal public announcement will be made soon thereafter.
Branding Rationale
We are more than a studio, more than architects, more than designers, we are a movement – a movement that creates the right solutions that perform beyond expectation, beyond definition.
Our branding is built on the simple principle of enhancing every aspect of the human experience. The right solution starts with listening thus the “conversation bubbles” within our icon. The bottom two bubbles emulate our core leadership of Devan and Jonathan, the top center bubble conveys our expansive network of disciplines. When all three conversations combine it creates the perfect discussion of vision and expertise.
This discussion leads to the right solution specifically for your needs. The right questions. The right team. The right choice.
Pendulum – Design for the right place at the right time
Credits
Branding Design & Illustration: Chris Evans/Patrick Sullivan – “You’re Welcome”
The good folks at rw/2 sent us an update on the companies that will inhabit the space upon completion of construction. They also launched a nice “coming soon” page for the event space, check it out at theguildkc.com…classy as always.
Today we celebrate 10 years in business with the release of a commemorative adaptation of our logo. We continue to be inspired by our people, by our clients, by our pursuit of meaningful work, and by our continued progress with conquering our fears.
You must be logged in to post a comment.