Pendulum co-founder Jonathan Cole sits down with Wisconsin Timber Rattlers President & General Manager Rob Zerjav to discuss their collaborative journey from initial design concepts to completely renovated ballpark for the 2013 season. Zerjav elaborates on several of the new design features as well as his ideas on where the market is headed in the near future.
There’s great before and after shots of the ballpark at the end of the video so be sure to hang on to the end.
Rob Zerjav – It was a crazy busy day for you and you still found the time…much appreciated!
Pooby – Incredible food service, the custom burgers were amazing!
John Iiams – photography, video & edit
Music: J. Rawls Presents the Liquid Crystal Project – Track 12 “Cao” & Track 14 “Crystal Outro”
Although it was a cold and rainy day in early April 2013, the formal reveal of the ballpark renovation effort was warmly received by the public. After ten years of talking, sketching, brainstorming, 3D modeling, and tearing through rolls of trace paper, the vision of a new Time Warner Cable Field as seen through the eyes of Team President and General Manager Rob Zerjav was finally realized; and in our opinion it was worth the long wait.
Pendulum Studio was tasked with designing a renovated facility that would not only compete in the current marketplace but also look toward the future and answer the question…”where is the market going?” We believe the answer to that question is different for every market based on a number of complex variables, i.e. size of market, existing amenities and infrastructure, and financing options. However, at the root of the issue at Time Warner Cable Field was first resolving the basic need to increase fundamental front office infrastructure that included new administrative offices, team store, doubling the capacity of fan toilets and concessions.
The remainder of the allocated budget was focused on enhanced curb appeal/street presence and increased premium amenities for year-round use. The series of images below focus on the premium club addition located above the existing main concourse behind home plate. The newly constructed 10,000 square foot program includes the following:
VIP lobby & elevator
Banquet space to accommodate 250 patrons
Club lounge overlooking the new main entry
Six premium suites
Outdoor banquet seating
Integrated AV system for weddings and corporate functions
Full service banquet kitchen and prep area
Executive wash rooms
Stay tuned for final images…once it stops raining and snowing in Wisconsin. We’ll be posting a complete walking tour of the facilities last spring/early summer.