Design Intelligence in Practice: S.C.O.R.E. – Stadiums Created with Operationally Resilient Economics

By: Jonathan O’Neil Cole, AIA, NCARB, NOMA
Pendulum Studio

Executive Summary

Stadiums Created with Operationally Resilient Economics (S.C.O.R.E.) is a performance-based design framework developed by Jonathan O’Neil Cole, AIA, NCARB, NOMA, of Pendulum Studio. It advances architectural practice by integrating creativity, technology, and data to measure how design contributes to environmental, economic, and social outcomes. Building on the foundation established in Ballpark Design for the Future (Pendulum Studio, 2014), the framework translates design intent into measurable performance through continuous evaluation and feedback.

S.C.O.R.E. aligns with the AIA Framework for Design Excellence by organizing its ten measures into five domains: Strategy, Creativity, Operations, Research, and Experience. Each domain focuses on quantifiable aspects of design performance such as equity, efficiency, sustainability, and user well-being. The methodology is particularly suited for stadiums and civic venues where scale, occupancy, and operational complexity require a high level of coordination and accountability.

Recognizing that USGBC LEED v4 certification can be cost-prohibitive for projects ranging from $10 million to $100 million, S.C.O.R.E. applies equivalent rigor through a more flexible, data-driven process. The framework integrates tools such as BIM coordination, energy modeling, and life-safety simulation to provide transparent and verifiable performance metrics without the administrative burden of formal certification.

The Meritus Park project in Hagerstown, Maryland, demonstrates the framework’s effectiveness. Developed on a reclaimed brownfield site, the stadium reconnected neighborhoods through accessible pedestrian corridors, community spaces, and adaptive programming. Independent analysis verified outcomes consistent with LEED v4 Silver performance, including a 51.29 percent energy improvement, 26 percent water reduction, and 68.6 percent waste diversion. A timed egress simulation confirmed full evacuation within 14.6 minutes in compliance with NFPA 101 standards. The project’s design and programming have contributed to renewed downtown activity and community engagement.

S.C.O.R.E. positions architecture as both an art and a measurable science. By linking design excellence with operational data and economic value, it provides a pathway for architects, developers, and municipalities to achieve more resilient, equitable, and accountable built environments.


Architecture for Resilient Economies

Architecture today is defined not only by creativity but by accountability. Designers must demonstrate how each project performs economically, environmentally, and socially over time. S.C.O.R.E., Stadiums Created with Operationally Resilient Economics was developed to meet that demand. It ensures that every design move contributes to measurable outcomes that enhance community value and operational resilience.

At Pendulum Studio, S.C.O.R.E. turns design into a continuous process of learning and refinement. It merges technology, creativity, and financial strategy to ensure that civic spaces, especially stadiums, become sustainable engines of growth rather than single-use venues.

Circular infographic titled “S.C.O.R.E.” which stands for “Stadiums Created with Operational Resilient Economics.” The circle is divided into five color-coded segments, each representing a pillar: • S (blue): Integration & Equity • C (orange): Community-Driven Design • O (gray): Wellness & Functionality • R (green): Ecology, Energy, Water • E (black): Economy, ROI At the center of the circle is a dark blue inner ring with a light bulb icon and the number “50” in white.

The S.C.O.R.E. Framework

The American Institute of Architects (AIA) Framework for Design Excellence defines ten measures that guide the profession’s responsibility to human and environmental well-being: Integration, Equitable Communities, Ecosystems, Water, Economy, Energy, Well-being, Resources, Change, and Discovery. These principles form the foundation of design excellence, promoting architecture that advances sustainability, inclusivity, and resilience.

S.C.O.R.E., which stands for Stadiums Created with Operationally Resilient Economics, builds directly upon this foundation. It does not replace the AIA Framework but distills it into a focused system designed specifically for stadiums and large civic venues. These facilities present unique challenges, mass gatherings, variable occupancy, significant environmental impact, and enduring civic visibility. They must perform across physical, economic, and cultural dimensions.

Despite LEED v4’s status as a robust and globally recognized green building standard, its adoption by private developers and municipalities, particularly for mid-scale projects in the $10 million to $100 million range, remains modest. A primary barrier is cost: beyond registration and certification fees, which scale with building size and review complexity, projects often incur additional “soft” costs for coordination, documentation, specialty consultants, and performance modeling. These added expenses can represent 1 to 5 percent of total project budgets, making LEED less appealing in tightly constrained financial models. Municipal and private stakeholders often lack institutional capacity or incentives, such as dedicated sustainability staff or long-term operating budgets, to manage the complex documentation, verification process, and ongoing performance tracking that LEED requires.

Academic research also indicates that LEED adoption varies regionally, with project teams often focusing on easier credits rather than holistic performance, suggesting that the system’s procedural demands can discourage deeper implementation. In many cases, decision makers prioritize short-term returns or simpler compliance paths over certification when they cannot directly realize or recoup long-term operational benefits. Within this context, S.C.O.R.E. provides a more targeted and scalable technical framework for integrating performance metrics, life-safety modeling, and financial analytics into design practice, reducing administrative overhead and aligning more closely with stakeholder interests in accountability, adaptability, and measurable resilience.

Correlation Between the AIA Framework and the S.C.O.R.E. Domains

The following summary illustrates how the AIA’s ten measures of Design Excellence are distilled into the five interdependent domains of the S.C.O.R.E. framework. This mapping clarifies how broad architectural principles are transformed into operational strategies specific to stadium design and civic infrastructure.

AIA PrincipleCorresponding S.C.O.R.E. Domain(s)
1. IntegrationStrategy, Creativity, Operations
2. Equitable CommunitiesStrategy, Experience
3. EcosystemsStrategy, Operations, Research
4. WaterOperations, Research
5. EconomyStrategy, Operations
6. EnergyOperations, Research
7. Well-beingCreativity, Experience
8. ResourcesOperations, Research
9. ChangeStrategy, Operations, Research
10. DiscoveryResearch, Experience

Through this correlation, Stadiums Created with Operationally Resilient Economics becomes a practical extension of the AIA Framework, refining its universal measures into a system that accounts for the complexity and civic importance of stadiums. It ensures that each design decision contributes to measurable outcomes in sustainability, safety, financial performance, and public experience.

In doing so, S.C.O.R.E. reinforces the AIA’s vision of design excellence while providing a clear roadmap for how stadium architecture can perform as both a civic asset and an enduring economic catalyst.

Translating AIA Design Excellence to Stadiums Created with Operationally Resilient Economics

Stadiums Created with Operationally Resilient Economics (S.C.O.R.E.) builds on the AIA Framework for Design Excellence and organizes its ten measures into five interrelated domains that address the unique challenges of stadium architecture. Each domain reflects a balance of social value, environmental performance, and operational resilience, defining how civic venues can achieve measurable, enduring impact.

    • S – Integration & Equity
      Focuses on the coordination of people, place, and purpose. It emphasizes equitable access, stakeholder engagement, and community representation throughout the design process, ensuring that every project outcome strengthens civic inclusion and social balance.
    • C – Community-Driven Design
      Encourages participatory planning, cultural relevance, and long-term adaptability. This domain aligns design vision with local identity and collective benefit, positioning stadiums as platforms for year-round civic activation.
    • O – Wellness & Functionality
      Addresses user experience, comfort, and environmental quality. It integrates health-focused design strategies—such as daylighting, air quality, and universal accessibility—to support both occupant wellness and operational performance.
    • R – Ecology, Energy, and Water
      Centers on sustainable resource management and environmental stewardship. It measures performance across energy efficiency, water conservation, and material life cycles, ensuring stadiums contribute positively to their ecological context.
    • E – Economy & Return on Investment
      Links design excellence to fiscal responsibility. This domain evaluates long-term operational efficiency, maintenance strategies, and community return, confirming that resilient design also delivers economic value.

Through these five domains, S.C.O.R.E. creates a measurable bridge between design intent and realized performance, defining how architecture can simultaneously serve people, place, and prosperity.

This distillation allows the AIA’s broad measures to operate within the specialized context of stadium design, where environmental stewardship, operational resilience, and economic impact converge.


Case Study: Meritus Park – Hagerstown, Maryland              (2024 & 2025 Atlantic League Ballpark of the Year)

A labeled aerial map titled “Predevelopment Site Plan” showing downtown Hagerstown, Maryland. The map highlights the future Meritus Park site in red near the intersection of West Baltimore Street and Summit Avenue. Yellow dashed arrows indicate the alignment of the historic trail connecting several key locations. Numbered blue circles mark sites identified in the legend: 01 – Hagerstown Housing Authority, 02 – Meritus Park Site, 03 – Harold Mail Building, 04 – Washington County Court House, 05 – District Court House, 06 – Washington County Library, and 07 – Historic Trail. The layout shows the site’s connection to surrounding civic, cultural, and public destinations.

Project Description

Meritus Park stands at the heart of downtown Hagerstown, Maryland, as a contemporary example of how civic architecture can reconnect history, culture, and community. The project occupies land that once housed Hagerstown’s first train station in the early twentieth century, a site that later became a light-industrial corridor as rail infrastructure expanded throughout the region. By the twenty-first century, this area had fallen into disuse, characterized by surface parking and vacant industrial buildings. The redevelopment of this site into a civic ballpark represents the city’s strategic reinvestment in its urban core and its industrial heritage.

For more than a century, Hagerstown has been a baseball town. Professional teams such as the Hubs, Owls, Braves, Packets, and later the Suns defined local identity and community gathering. From 1930 until 2019, Municipal Stadium served as the home for affiliated minor-league baseball and stood as a touchstone for civic life. Following the stadium’s demolition in 2022, the city sought to preserve its baseball legacy while reimagining how a ballpark could serve as an engine of downtown renewal. Meritus Park, which opened in May 2024, achieves that balance by combining heritage with innovation.

The image shows a predevelopment site plan for downtown Hagerstown, Maryland, using an aerial map to illustrate the location and surrounding context of the proposed Meritus Park site. The central area of the map is shaded red to identify the Meritus Park site near the intersection of West Baltimore Street and Summit Avenue. A dashed yellow line with arrows traces the alignment of the historic trail, connecting the park site to nearby civic and cultural landmarks. Blue numbered circles mark seven key locations that correspond to a legend on the right side of the image: 01 – Hagerstown Housing Authority, 02 – Meritus Park Site, 03 – Harold Mail Building, 04 – Washington County Court House, 05 – District Court House, 06 – Washington County Library, and 07 – Historic Trail. The map emphasizes how the redevelopment area links to major public institutions and pedestrian pathways within the urban core.

The stadium’s design integrates seamlessly into Hagerstown’s historic urban fabric. It reconnects adjacent neighborhoods through improved pedestrian corridors and a realigned segment of the Chesapeake & Ohio (C&O) Canal National Heritage Trail. The trail now flows directly through the site, linking the ballpark to downtown streets, the Arts & Entertainment District, and the Washington County Museum of Fine Arts. This new configuration enhances visibility, safety, and accessibility, transforming what was once a neglected edge of downtown into an active civic gateway.

Before redevelopment, pedestrian activity within the project area was limited primarily to daytime office use, with sparse evening and weekend traffic. Since the ballpark’s completion, preliminary observations suggest increased downtown pedestrian activity, particularly along West Baltimore and Summit Avenue. Local businesses have reported an increase in walk-in sales on event days, and the public spaces surrounding the park now host daily users even outside scheduled events. Meritus Park’s adjacency to residential and cultural districts has extended the rhythm of downtown life beyond the traditional nine-to-five window, creating a sense of continuity between civic, commercial, and recreational functions.

Public safety is an essential dimension of the park’s community impact. Prior to redevelopment, Hagerstown’s violent crime rate stood at approximately 712 incidents per 100,000 residents, significantly higher than the Maryland and U.S. averages. Concurrently, Washington County recorded a 22 percent year-over-year reduction in fatal overdoses, signaling broader improvement in community health and engagement. While it is too early to attribute specific outcomes directly to the new stadium, the project has introduced conditions that research associates with safer urban environments: consistent activation, enhanced lighting, and “eyes on the street.” The Hagerstown Police Department has partnered with the city to monitor incident data around the stadium through public reporting tools such as CityProtect, providing a transparent foundation for evaluating long-term impacts.

Beyond its physical footprint, Meritus Park serves as a platform for civic participation. The venue operates as a multi-use destination, hosting concerts, festivals, markets, and educational programming in addition to professional baseball. These events have diversified downtown visitation patterns, strengthened local business exposure, and supported Hagerstown’s broader City Center revitalization strategy. The project exemplifies how intentional design and community-oriented programming can transform an underused industrial site into an inclusive civic catalyst.

Aerial view of Meritus Park in Hagerstown, Maryland, showing the ballpark integrated into the downtown fabric with surrounding historic buildings, tree-lined streets, and the colorful mural on the adjacent parking structure designed as part of the city’s urban revitalization effort. The stadium’s field, seating, and concourse are visible, emphasizing its role as a central civic and cultural destination.

Meritus Park demonstrates that architecture, when informed by history and guided by community purpose, can foster measurable improvements in urban vitality. It honors Hagerstown’s cultural roots while shaping its future, illustrating the potential for thoughtful redevelopment to unify heritage, accessibility, safety, and shared civic identity.

The aerial perspective of Meritus Park illustrates how the stadium serves as both civic infrastructure and cultural catalyst. Positioned on a reclaimed brownfield within downtown Hagerstown, it anchors a network of parks, pedestrian corridors, and local businesses. The design embodies AIA’s call for architecture that strengthens community resilience through adaptive reuse, economic stimulation, and environmental stewardship.

Infographic displaying S.C.O.R.E. performance metrics for Meritus Park with a total score of 43. The circular chart shows scores of 9 for Stadiums, 8 for Created, 9 for Operational, and 8 for Resilient. Supporting metrics include: 100% BIM integration across all disciplines with ticketing and accessibility equity, 100% energy modeling for the building envelope, 80% multi-use functionality supporting baseball, football, lacrosse, soccer, and concerts, 80% grid consumption reduction through LED field lighting, and 5% modular materials used for drink rails and seating. The data highlights Pendulum Studio’s integrated design approach emphasizing efficiency, adaptability, and sustainable performance at Meritus Park.

The accompanying S.C.O.R.E. performance dashboard (above) visualizes Meritus Park’s comprehensive evaluation under the five design pillars: Strategy, Creativity, Operations, Research, and Experience. The project achieved a composite score of 43, classifying it as an Exemplary Project-a quantifiable benchmark that links architectural quality with operational, environmental, and community outcomes. This measurable framework aligns with the American Institute of Architects (AIA) ‘Design for Integration’ principle by demonstrating how design excellence can be both creative and accountable.

Meritus Park: A Living Model of Operationally Resilient Economics

Meritus Park exemplifies the S.C.O.R.E. Framework in full application. Built on a reclaimed brownfield site, the project transformed underutilized land into a center for civic engagement. It combines sustainability, technology, and social activation into one cohesive design system.

The project achieved 57 points under the LEED v4 system, equivalent to Silver-level performance. Key metrics include a 51.29 percent energy improvement over baseline, a 26 percent indoor water-use reduction, and 75 percent stormwater capture. Materials tracking documented 57 Environmental Product Declarations (EPDs) and a 68.6 percent waste diversion rate. Each of these outcomes was validated through independent LEED review, providing quantifiable evidence of performance.

Beyond the numbers, Meritus Park proves how sustainability supports economics. Reduced operating costs, enhanced comfort, and consistent community engagement all contribute to long-term viability. The project’s design also prioritized local labor and materials, ensuring that financial investment stayed within the community.

A wide-angle view of Meritus Park, a modern baseball stadium with green artificial turf and a red infield. The image is taken from behind home plate, looking toward the stands and press boxes under an overcast sky. Stadium lights are illuminated, and seating areas extend along both sides of the field. In the background, a colorful mural decorates a tall building, while smaller brick and white buildings line the right side of the scene.

This LEED v4 performance data supports the S.C.O.R.E. framework’s quantifiable impact. Each category-energy, water, materials, and community connectivity-directly aligns with the AIA’s ten measures of Design Excellence, providing verifiable evidence of performance and sustainability.

Meritus Park – Sustainability Performance Summary (LEED v4):

CategoryAchievementPoints
Integrative ProcessAchieved synergies between energy and water modeling, resulting in 51.29% energy cost reduction and elimination of permanent irrigation systems.1
Location and TransportationRedeveloped urban brownfield site within city core; High Priority Site in Qualified Census Tract; Walk Score 83; six bus routes within ¼ mile; 60% reduced parking footprint; 6 EV-ready spaces.10
Sustainable SitesFull compliance with erosion and sediment control plan; heat island reduction via high-reflectance roofing and paving; construction pollution prevention and stormwater management achieved.2
Water EfficiencyNo permanent irrigation system; 26.08% indoor water use reduction through low-flow fixtures and fittings; building-level water metering installed per LEED prerequisite.3
Energy and AtmosphereEnhanced and envelope commissioning; 51.29% energy performance improvement over ASHRAE baseline; building-level energy metering; non-CFC refrigerants; fundamental commissioning achieved.24
Materials and Resources57 Environmental Product Declarations (EPDs); 10 products with embodied carbon optimization; 48.5 products with ingredient disclosure; 68.61% construction waste diversion via 5 streams; recycling plan implemented.5
Indoor Environmental QualityCO₂ monitoring in all densely occupied interior spaces; 100% low-emitting paints, coatings, adhesives, ceilings, and wall panels; thermal comfort per ASHRAE 55; construction IAQ plan and tobacco smoke control enforced.6
InnovationExemplary reduced parking (60% below base ratio); exemplary low-emitting materials (≥90% compliance in 4 categories); LEED AP BD+C involvement for project delivery.3
Regional PriorityEnhanced Commissioning; Sensitive Land Protection; Surrounding Density and Diverse Uses achieved regional priority thresholds for sustainability leadership.3

Total Achieved Points: 57 (Equivalent to LEED Silver Level under LEED v4 BD+C: New Construction and Major Renovation).

All 12 prerequisites satisfied, including commissioning, refrigerant management, water and energy metering, and tobacco smoke control, as verified by Elevar Design Group LEED documentation and final scorecard.

This combination of data and design demonstrates how S.C.O.R.E. converts architectural ideals into measurable performance. It proves that a well-designed stadium is not a cost center but an enduring community investment.

Although the owner of the facility required Meritus Park be designed to a USGBC LEED v4 Silver minimum as well as enhanced building envelope commissioning, they chose not to pursue formal USGBC certification.

Meritus Park – Life Safety and Technical Validation

Technical performance extends beyond environmental metrics. Pendulum’s integration of life safety modeling into S.C.O.R.E. reinforces its value as a framework for technical advancement. For Meritus Park, a comprehensive Life Safety Evaluation and Timed Egress Analysis were conducted to verify compliance with NFPA 101 Life Safety Code and International Building Code (IBC) standards.

The stadium’s Type II-B construction with full sprinkler coverage and open-air design provides inherent fire protection and occupant safety. Timed egress simulations confirmed that under maximum occupancy, total evacuation time was 14.6 minutes-well within the NFPA 101 threshold of 20 minutes. Exit width, stair capacities, and travel distances were analyzed using computational modeling to ensure that all occupants could evacuate safely without congestion or delay.

This level of validation exemplifies the technical precision embedded in S.C.O.R.E. It treats life safety as a design performance metric, not a compliance checkbox. By combining code analysis, simulation, and real-world testing, Pendulum advances architecture into a data-driven, predictive science.

In alignment with the AIA Framework for Design Excellence, which calls for architects to create environments that are safe, adaptable, and resilient, Jonathan O’Neil Cole elevates life safety from a baseline requirement to a measurable design performance metric. His S.C.O.R.E. methodology integrates technical modeling, timed egress simulations, and post-occupancy evaluation within the design process, setting a new standard for transparency and rigor in stadium architecture.

Meritus Park – Economic Sustainability as Design Intelligence

A color-rendered stadium site plan for Meritus Park in Hagerstown, Maryland, labeled “Stadium Site Plan.” The layout shows the baseball field with spectator seating, entry plazas, and surrounding amenities. Key locations are marked with numbered blue circles corresponding to the legend on the right. The legend identifies 17 features: 01 – Historic Trail Realigned, 02 – Home Plate Entry, 03 – Elevated Community Space, 04 – Field Level Seating, 05 – Asymmetrical Seating Bowl (Soccer), 06 – Escalator Access (2), 07 – Open Air Entertainment Zone, 08 – Elevated Group Party Deck, 09 – VIP Parking, 10 – Team Store and Ticketing, 11 – Landscaped Entry Plaza, 12 – Open Air Beer Garden, 13 – Group Plaza, 14 – Historic Trail Playground, 15 – Loading Zone/Trash and Recycling, 16 – Protective Netting, and 17 – Harold Mail Building. The map includes surrounding streets, Summit Avenue and West Baltimore Street, and indicates the stadium’s integration with adjacent public spaces and pedestrian pathways.

S.C.O.R.E. advances sustainability through the lens of economics. Operational resilience-efficient energy use, optimized maintenance, and community activation-translates directly into financial durability. At Meritus Park, these efficiencies lowered annual operating costs and extended system lifespans, proving that environmental responsibility and economic performance are inseparable.

Jonathan O’Neil Cole’s methodology aligns financial modeling with architectural design, establishing a new standard for how architects define value. S.C.O.R.E. demonstrates that data, design, and discipline can produce environments that perform for both people and profit.

Together, the S.C.O.R.E. metrics dashboard and Meritus Park’s built reality demonstrate the future of data-informed design practice: architecture that unites creativity with proof of performance, inspiring confidence among clients, stakeholders, and communities.


Conclusion: Architecture That Proves Its Value

S.C.O.R.E., or Stadiums Created with Operationally Resilient Economics, embodies Pendulum Studio’s belief that great design must be both visionary and verifiable. Developed by Jonathan O’Neil Cole, the framework transforms architectural creativity into measurable intelligence and civic value.

Meritus Park exemplifies this philosophy. Its performance, 57 verified LEED v4 points, a 51.29 percent energy improvement, and a 14.6-minute total egress time under full occupancy, demonstrates that design can achieve quantifiable results in resilience, safety, and sustainability. These are not incidental metrics; they are evidence of intentional, accountable design.

S.C.O.R.E. translates the American Institute of Architects (AIA) Framework for Design Excellence into action. It embodies the AIA’s focus on Integration, Well-being, and Change through measurable systems of strategy, creativity, operations, research, and experience. This alignment bridges human experience and technical precision, positioning design as a catalyst for both social and economic advancement.

Through this methodology, Cole demonstrates the architect’s role as a steward of performance. S.C.O.R.E. ensures that civic venues, particularly stadiums, evolve beyond entertainment spaces to become engines of urban renewal, drivers of local economies, and models of technical and environmental excellence.

Ultimately, S.C.O.R.E. demonstrates that design excellence can be quantified and taught. It demonstrates that beauty and accountability can coexist when design is guided by purpose, data, and human-centered outcomes. Under Jonathan O’Neil Cole’s leadership, Pendulum Studio continues to advance architecture as both an art and a science, delivering work that performs, endures, and creates lasting value.


Additional Pendulum Projects Completed with the S.C.O.R.E. Methodology

Neuroscience Group Field – Appleton, Wisconsin   (Renovation 2013 & 2023)


An infographic summarizing the S.C.O.R.E. performance evaluation for Neuroscience Group Field in Appleton, Wisconsin. The image features a nighttime photograph of the stadium entrance with snow on the ground and warm lighting. To the right, a circular S.C.O.R.E. chart displays a total score of 40, broken down by category: S (Integration & Equity) – 8, C (Community-Driven Design) – 9, O (Wellness & Functionality) – 8, R (Ecology, Energy, Water) – 7, and E (Economy & ROI) – 8. Below the chart are five circular metric graphics showing project performance indicators: • 100% BIM Integration for all disciplines including ticketing and accessibility equity • 100% Energy Modeling for the building envelope • 80% Multi-Use capability across baseball, concert, and community events • 70% Grid Consumption Reduction achieved through LED field lighting • 7% Modular Materials utilization for drink rails and seating. The design visually communicates quantitative performance outcomes within the S.C.O.R.E. framework, highlighting sustainability, multi-functionality, and efficiency.

Dunkin’ Park – Hartford, Connecticut (Completed 2017)

An infographic showcasing the S.C.O.R.E. performance assessment for Dunkin’ Park in Hartford, Connecticut. The image includes an aerial photograph of the stadium taken at sunset, showing bright field lighting and a busy parking area. To the right, a circular chart displays a total S.C.O.R.E. of 42, broken down into five categories: S (Integration & Equity) – 9, C (Community-Driven Design) – 9, O (Wellness & Functionality) – 8, R (Ecology, Energy, Water) – 7, and E (Economy & ROI) – 9. Below the chart, five circular metric icons present quantitative project data: 100% BIM integration across all disciplines including ticketing and accessibility equity, 100% energy modeling for the building envelope, 70% grid consumption reduction achieved through LED field lighting, 66% multi-use capacity for baseball, concerts, and community events, and 3% modular materials used for drink rails and seating. The design visually communicates the project’s balanced performance across social, environmental, and operational domains within the S.C.O.R.E. framework.

Cool Today Park – North Port, Florida (Completed 2019)

An infographic showing the S.C.O.R.E. performance evaluation for CoolToday Park in North Port, Florida. The image features a photograph of the baseball field with players on the grass and two people standing together in the foreground under a sunny sky. To the right, a circular chart displays a total S.C.O.R.E. of 41, divided into five categories: S (Integration & Equity) – 8, C (Community-Driven Design) – 8, O (Wellness & Functionality) – 9, R (Ecology, Energy, Water) – 7, and E (Economy & ROI) – 9. Below the chart, five circular indicators show specific performance metrics: 100% BIM integration across all disciplines including ticketing and accessibility equity, 100% energy modeling for the building envelope, 75% multi-use flexibility for spring training, minor league, concert, and community events, 70% grid consumption reduction through LED field lighting, and 7% modular materials use for drink rails and seating. The graphic conveys how the project achieves balanced environmental, operational, and community performance through the S.C.O.R.E. framework.

Up Next: WiSE Stadium – Wilson, North Carolina              (Scheduled Completion 2026)

An aerial architectural rendering of a modern baseball stadium complex surrounded by city streets and green space. The stadium features a brick exterior facade, a full baseball field with players on the field, and seating areas wrapping around home plate and along both baselines. A large mixed-use building with residential or commercial units overlooks the outfield. The surrounding area includes tree-lined streets, sidewalks, landscaped plazas, and parking areas, illustrating how the stadium integrates with the surrounding urban fabric.


About the Author: Jonathan O’Neil Cole and the Future of Design Economics

Jonathan O’Neil Cole, AIA, NCARB, NOMA, is the founding principal of Pendulum Studio. He developed the S.C.O.R.E. Framework to align architectural creativity with technical, operational, and economic sustainability. Cole’s approach challenges architects to move beyond form-making and embrace a future where design, data, and resilience define true excellence.

Sources & References

Primary Works by Jonathan O’Neil Cole

Technical and Sustainability References

    • The American Institute of Architects (AIA). Framework for Design Excellence. AIA.org, 2023.
    • United States Green Building Council (USGBC). LEED v4 BD+C: New Construction and Major Renovation Reference Guide. Washington, D.C.: USGBC, 2024.
    • Elevar Design Group. LEED v4 Documentation and Final Scorecard: Hagerstown Multi-Use Sports & Events Facility. 2024.
    • FP&C Consultants. Life Safety Evaluation Report and Timed Egress Analysis for the Hagerstown Multi-Use Sports & Events Facility, 2024.
    • Pedestrian Wind Comfort and Stadium Microclimate Design. RWDI.com, 2022.
    • Buro Happold. Sports Venue Design and Environmental Modeling. BuroHappold.com, 2021.
    • International Code Council (ICC). International Building Code (IBC). 2021 Edition.
    • National Fire Protection Association (NFPA). NFPA 101: Life Safety Code. 2021 Edition.

Economic and Policy Context

    • United States Department of the Treasury. New Markets Tax Credit (NMTC) Program Overview. CDFIFund.gov, 2023.
    • org. “Tax Increment Financing.” Definition and Explanation of Mechanism. Accessed 2024.
    • Community Renewal Tax Relief Act of 2000. Public Law 106–554, 114 Stat. 2763.

Industry Research and Precedent Studies

    • Stadium Development Trends and Design Innovation Report. Populous.com, 2022.
    • Sports Business Journal. “The Evolution of Sports Venue Economics.” 2023.
    • Major League Baseball (MLB). Green Sports Alliance Sustainability Report. MLB.com, 2023.
    • Minor League Baseball (MiLB). Facility Standards and Design Guidelines. 2023 Edition.

Academic and Professional Frameworks

    • The American Institute of Architects. Design for Integration: Linking Creativity and Performance. 2023.

Public Safety

    • Maryland Stadium Authority. Hagerstown Multi-Use Sports and Events Facility Project Overview. 2024.
    • City of Hagerstown. Downtown Revitalization and Safety Operations Plan. 2024.
    • Hagerstown Police Department. CityProtect Crime Mapping Portal. 2024.
    • Washington County Health Department. Public Health Report: Overdose Trends. April 2024.
    • Hagerstown, MD Crime Statistics. 2023.
    • Hagerstown Crime Overview. 2023.
    • Hagerstown Arts & Entertainment District. Cultural Trail Connectivity Map and Master Plan. 2023.
    • Baseball Reference. Hagerstown Baseball History and Team Lineage. Accessed 2024.
    • Maryland Historical Trust. Hagerstown Historic District Inventory. 2022.

Photo Credits

    • Dunkin’ Park – Robert Benson Photography
    • Meritus Park  (Aerial View) – Eric Hastings
    • Meritus Park (Field View) – Turner Construction
    • Cool Today Park – Atlanta Braves

 


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The Details, Episode 1 – Wisconsin Timber Rattlers 2013 Ballpark Improvements

Pendulum co-founder Jonathan Cole sits down with Wisconsin Timber Rattlers President & General Manager Rob Zerjav to discuss their collaborative journey from initial design concepts to completely renovated ballpark for the 2013 season.   Zerjav elaborates on several of the new design features as well as his ideas on where the market is headed in the near future.

There’s great before and after shots of the ballpark at the end of the video so be sure to hang on to the end.

Acknowledgments:

  • Rob Zerjav – It was a crazy busy day for you and you still found the time…much appreciated!
  • Pooby – Incredible food service, the custom burgers were amazing!
  • John Iiams – photography, video & edit
  • Music: J. Rawls Presents the Liquid Crystal Project – Track 12 “Cao” &  Track 14 “Crystal Outro”

Time Warner Cable Field Photo Shoot

TWCF Main Entry View

Approximately twelve years ago the President & General Manager of the Wisconsin Timber Rattlers, Rob Zerjav and I began “chatting” about the “what ifs”.  Those of us in the sports design business are very familiar with this “chat”, in fact we all field calls and chase down leads with team owners, municipalities, and general managers in hopes of being selected to design the next ballpark.  To be honest, 75% of the time the projects never happen after pouring your entire being into getting it across the finish line.  For some reason this project felt like the exception to the rule.  We’d get heavily involved in charting a course and then we’d slow down for a year or two…”the timing is just not right” Rob would tell me.  We’d start again and we’d inch closer but then we’d slow down again.  Finally after ten years I got an email from Rob saying “I know you’ve heard this before, but this time I think we’ve got a good shot”.   The rest is history.

My father always says “timing is everything”.  That familiar phrase used to frustrate me as a youth but I can see the wisdom in his words now.  The truth of the matter is if Rob and I would have closed the deal 12 years ago the ballpark “addition” (I refuse to call it a renovation anymore), would be totally different from what it is today.  The project matured over time as the traditional baseball model continued to evolve.

TWCF Banquet Space

TWCF Banquet Interior

TWCF Premium Suite

The original ballpark was constructed in 1995 for a total of $5,000,000.  Since the ballpark was designed for only seasonal use (no winters), there was a substantial void in premium amenities which translates to unattained annual potential revenue.  While our initial focus was on a ballpark renovation that would fix minimum compliance issues per the MiLB Facility Standards, Rob and I both knew that there was more to this project than a few band aids.  The Club Lounge is what makes this renovation an “addition”.

TWCF Full Service Kitchen

TWCF Bar

We added a full service kitchen and 30 foot bar to accommodate the 4,500 square foot Club Lounge.  Over 400 guests are comfortably served at events with premium views to the playing field surface and outdoor access to the tiered balcony deck equipped with padded stadium seating.  State of the art audio and visual equipment including a projection screen and LED televisions facilitate presentations during corporate events and weddings which push the space over the top.

TWCF Reception Area

TWCF Jersey Wall

TWCF Bullpen

TWCF President's Office

TWCF Snake Pit

The one programmatic item that never changed during our “chats” was the fact that Rob wanted to make a visual impact with the new covered ballpark main entry, team store and front office.  He was very consistent in saying “this organization and my staff deserve to look professional and feel like champions”.   We added approximately 20,000 square feet of  retail, administrative, and hospitality spaces to this ballpark, in essence doubling the original (1995) enclosed square footage.

TWCF Main Entry Closeup

TWCF Ticketing

TWCF Overall

Project Information:

Project Team

  • Design Architect – Pendulum
  • Signage & Graphic Design – Pendulum
  • Architect of Record – The Boldt Company

Random Facts

  • Budget: $6,000,000
  • Approximately 50% of the existing structure was demolished
  • The overall enclosed square footage was doubled
  • Toilet fixtures and Concession points of sales were doubled in capacity
  • Ballpark storage capacity was doubled
  • Yes – the ballpark now meets MiLB Facility Standards

Acknowledgements

  • Rob Zerjav, you are a man of your word and one of the most gracious individuals I know.  Thank You!
  • John Iiams – Our “ambassador of kwan” – great effort on this project!
  • Photography – John Iiams, Iiams Images

Time Warner Cable Field Opening Day Update

FoxCitiesStadium240dpi

Although it was a cold and rainy day in early April 2013, the formal reveal of the ballpark renovation effort was warmly received by the public.  After ten years of talking, sketching, brainstorming, 3D modeling, and tearing through rolls of trace paper, the vision of a new Time Warner Cable Field as seen through the eyes of Team President and General Manager Rob Zerjav was finally realized; and in our opinion it was worth the long wait.

pano_2

Pendulum Studio was tasked with designing a renovated facility that would not only compete in the current marketplace but also look toward the future and answer the question…”where is the market going?”  We believe the answer to that question is different for every market based on a number of complex variables, i.e. size of market, existing amenities and infrastructure, and financing options.  However, at the root of the issue at Time Warner Cable Field was first resolving the basic need to increase fundamental front office infrastructure that included new administrative offices, team store, doubling the capacity of fan toilets and concessions.

The remainder of the allocated budget was focused on enhanced curb appeal/street presence and increased premium amenities for year-round use.  The series of images below focus on the premium club addition located above the existing main concourse behind home plate.  The newly constructed 10,000 square foot program includes the following:

  • VIP lobby & elevator
  • Banquet space to accommodate 250 patrons
  • Premium bar
  • Club lounge overlooking the new main entry
  • Six premium suites
  • Outdoor banquet seating
  • Integrated AV system for weddings and corporate functions
  • Full service banquet kitchen and prep area
  • Banquet storage
  • Executive wash rooms

banquet

suite_3

suite_tub

Stay tuned for final images…once it stops raining and snowing in Wisconsin.  We’ll be posting a complete walking tour of the facilities last spring/early summer.

12 Days and Counting…Time Warner Cable Field Renovation

Main Entry Canopy

Things are coming together at Time Warner Cable Field.  Most of the major design elements are in place and we’re now focused on the small details.  Signage and way-finding installation is well under way.  Opening day on April 8th is going to be a night to remember.

Time Warner Cable Field – New Suites

As the design for the new ballpark continues to evolve we are starting to get a feel for some of the new premium spaces – a bit of a departure from tradition with the furniture layout.  We believe it compliments where the premium game day is headed – less about the living room and more about community and interaction.

Five Year Anniversary

If there is one thing we’ve learned in the past five years it is that economic sustainability is key to survival.  This applies to business practice in general but in a greater sense it applies to how we approach projects as architects, designers, and collaborators in the future of the built environment.  It is clear that as key influencers in decisions related to site selection, program, building systems and materials, our ability to equip our clients with an environment that promotes long-term sustainability (environmentally and economically), is in many cases the determining factor between project success and failure.

Although we’ve always been individually business minded, I have to admit that five years ago this discussion would have been skewed more heavily toward our passion for design…and although aesthetics/outward appearances continues to be one of our many priorities, experience has taught us that real design success is often gauged by our ability to navigate the politics, the budget, and the business end of the business.

The past five years have taught us about the evolving definition of “capacity” :

1. Our client’s perception of our capacity (as in competence) to design and document the work.

2. Our clients perception of our capacity (as in the appropriate staff) to execute the work.

3. Our client’s perception of our capacity (as in financial ability) to maintain the work.

The projects below document the five-year journey from our firm’s infancy to adolescence.  Each project listed certainly contributed to our growth from the aforementioned first phase of “capacity” to the next.  We are still learning, we are still growing, but most importantly we are still in love with this profession.  We thank our clients for their confidence in our firm and look forward to what the future will bring.

Pendulum Studio Built Work 2009 – 2011

East Village Apartments

The East Village Apartment building is the first phase of a master planned ten block redevelopment of downtown Kansas City, MO.  This fifty-unit, four-story residential building was designed to complement the neighboring Power & Light Entertainment District and accommodate Kansas City metro citizens that desire to live and work within the urban core. As the master architect for the development, Pendulum Studio was instrumental in the creation of design standards and development guidelines for the Urban Redevelopment District (URD) approved by the City of Kansas City Planning and Zoning Commission.

Swope South Health Clinic

The Swope South Health Clinic is a 5,000 square foot tenant improvement of an abandoned strip mall located at 87th Street and Troost in Kansas City, MO.  The scope of the project included selective demolition of existing partitions, cooking equipment, and finishes to be replaced by exam rooms, community meeting space, and administrative offices. This project is an example of Pendulum’s ability to deliver a turn-key, fast tracked solution that included general design, interior finishes, FF&E selection and coordination, custom fabrication, and construction management.  The total scope of work was completed in four months.

The Corn Crib

The Corn Crib is a multi-purpose sports facility shared by the Normal Cornbelters, a Frontier League Independent Baseball Club, and Heartland Community College men’s and women’s athletics which includes baseball, softball, and soccer. The stadium consists of 4,500 fixed seats, twelve premium suites, four locker rooms, and a flexible artificial turf playing surface equipped with a removable pitching mound that accommodates quick changeover between events.  In addition tot he aforementioned cope, the total project cost included a soccer and softball practice field, 600 paved parking spaces, and 600 grass parking spaces. The Corn Crib is a good example of Pendulum’s ability to deliver a significant project scope with a modest budget on a fast-tracked schedule.

Rooftop Hospitality

This rooftop hospitality building is located on the uppermost floor of the Cosentino’s Market parking garage at the corner of 14th Street and Main directly adjacent to the Jones Pool.  The building program consists of four water closets, three urinals, six lavatories, a drinking fountain, and storage area. The purpose of the building is to allow the City to serve patrons that desire to eat lunch or walk and enjoy the sun during the work week.  During the evening hours and on weekends when the weather is favorable, wedding receptions and civic events can be hosted on the rooftop comfortably accommodating up to 600 patrons. Although the City required a conventional “bricks and mortar” delivery method, Pendulum learned valuable lessons from this project.  Given the right circumstances the implementation of a prefabricated “off-grid” delivery method would allow the installation of an identical building for half the budget in half the time.  Pendulum continues to study this modular approach to design that will be showcased in future projects.

On Deck…

AP23 Indoor Sports Complex – Columbus, OH

Bethany Medical Clinic – Wyandotte County, KS

Crime Lab – Kansas City, MO

KCP&L Cross Town Sub-Station

Rush Wade/2 Studio & The Guild – Kansas City, MO

Time Warner Cable Field Renovation – Appleton, WI

The Reason We Are Here

As we look optimistically toward the future and the next chapter in our story we must without question offer many thanks to the individuals that have been instrumentally supportive of our existence:

For Inspiration and Encouragement:

Dr. Donovan Case, Mrs. Carolyn Case

Mr.Jonathan Cole Sr., Mrs. Bernice Cole

For Tolerance and Understanding:

Katrina Case, Darian Case, Jasmine Case

Theresa Cole, Ethan Cole, Jordan Cole and Gianna Cole