The Details, Episode 1 – Wisconsin Timber Rattlers 2013 Ballpark Improvements

Pendulum co-founder Jonathan Cole sits down with Wisconsin Timber Rattlers President & General Manager Rob Zerjav to discuss their collaborative journey from initial design concepts to completely renovated ballpark for the 2013 season.   Zerjav elaborates on several of the new design features as well as his ideas on where the market is headed in the near future.

There’s great before and after shots of the ballpark at the end of the video so be sure to hang on to the end.

Acknowledgments:

  • Rob Zerjav – It was a crazy busy day for you and you still found the time…much appreciated!
  • Pooby – Incredible food service, the custom burgers were amazing!
  • John Iiams – photography, video & edit
  • Music: J. Rawls Presents the Liquid Crystal Project – Track 12 “Cao” &  Track 14 “Crystal Outro”

Time Warner Cable Field Photo Shoot

TWCF Main Entry View

Approximately twelve years ago the President & General Manager of the Wisconsin Timber Rattlers, Rob Zerjav and I began “chatting” about the “what ifs”.  Those of us in the sports design business are very familiar with this “chat”, in fact we all field calls and chase down leads with team owners, municipalities, and general managers in hopes of being selected to design the next ballpark.  To be honest, 75% of the time the projects never happen after pouring your entire being into getting it across the finish line.  For some reason this project felt like the exception to the rule.  We’d get heavily involved in charting a course and then we’d slow down for a year or two…”the timing is just not right” Rob would tell me.  We’d start again and we’d inch closer but then we’d slow down again.  Finally after ten years I got an email from Rob saying “I know you’ve heard this before, but this time I think we’ve got a good shot”.   The rest is history.

My father always says “timing is everything”.  That familiar phrase used to frustrate me as a youth but I can see the wisdom in his words now.  The truth of the matter is if Rob and I would have closed the deal 12 years ago the ballpark “addition” (I refuse to call it a renovation anymore), would be totally different from what it is today.  The project matured over time as the traditional baseball model continued to evolve.

TWCF Banquet Space

TWCF Banquet Interior

TWCF Premium Suite

The original ballpark was constructed in 1995 for a total of $5,000,000.  Since the ballpark was designed for only seasonal use (no winters), there was a substantial void in premium amenities which translates to unattained annual potential revenue.  While our initial focus was on a ballpark renovation that would fix minimum compliance issues per the MiLB Facility Standards, Rob and I both knew that there was more to this project than a few band aids.  The Club Lounge is what makes this renovation an “addition”.

TWCF Full Service Kitchen

TWCF Bar

We added a full service kitchen and 30 foot bar to accommodate the 4,500 square foot Club Lounge.  Over 400 guests are comfortably served at events with premium views to the playing field surface and outdoor access to the tiered balcony deck equipped with padded stadium seating.  State of the art audio and visual equipment including a projection screen and LED televisions facilitate presentations during corporate events and weddings which push the space over the top.

TWCF Reception Area

TWCF Jersey Wall

TWCF Bullpen

TWCF President's Office

TWCF Snake Pit

The one programmatic item that never changed during our “chats” was the fact that Rob wanted to make a visual impact with the new covered ballpark main entry, team store and front office.  He was very consistent in saying “this organization and my staff deserve to look professional and feel like champions”.   We added approximately 20,000 square feet of  retail, administrative, and hospitality spaces to this ballpark, in essence doubling the original (1995) enclosed square footage.

TWCF Main Entry Closeup

TWCF Ticketing

TWCF Overall

Project Information:

Project Team

  • Design Architect – Pendulum
  • Signage & Graphic Design – Pendulum
  • Architect of Record – The Boldt Company

Random Facts

  • Budget: $6,000,000
  • Approximately 50% of the existing structure was demolished
  • The overall enclosed square footage was doubled
  • Toilet fixtures and Concession points of sales were doubled in capacity
  • Ballpark storage capacity was doubled
  • Yes – the ballpark now meets MiLB Facility Standards

Acknowledgements

  • Rob Zerjav, you are a man of your word and one of the most gracious individuals I know.  Thank You!
  • John Iiams – Our “ambassador of kwan” – great effort on this project!
  • Photography – John Iiams, Iiams Images

New Addition

Pendulum Family

Lauren Cruz

  • Interior Designer
  • Graphic Artist
  • IIDA Mid-America University of Kansas Campus Center, Co-founder

Bethany Medical Clinic – Pendulum Design Build Turn-Key

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Brand Identity Refresh Announcement

Smart organizations constantly think about how they reach and connect with their clients, vendors, staff, and partners.  As we celebrate six years of existence as an architectural practice we recognize that while we’ve maintained our core values and focus, we have also evolved, we’ve survived tough times, we’ve grown.  We recognize the need to refresh and realign external and internal perception of our brand.

Today, we’re pleased to informally announce to our clients and friends that we’ve decided to drop the “Studio” in “Pendulum Studio”.  From now on we’ll refer to ourselves as simply “Pendulum”.  Over the coming days and weeks, you will notice more changes to our blog and website that will reflect and reinforce our modified name.  A formal public announcement will be made soon thereafter.

Branding Rationale

We are more than a studio, more than architects, more than designers, we are a movement – a movement that creates the right solutions that perform beyond expectation, beyond definition.

Our branding is built on the simple principle of enhancing every aspect of the human experience.  The right solution starts with listening thus the “conversation bubbles” within our icon.  The bottom two bubbles emulate our core leadership of Devan and Jonathan, the top center bubble conveys our expansive network of disciplines.  When all three conversations combine it creates the perfect discussion of vision and expertise.

This discussion leads to the right solution specifically for your needs.  The right questions.  The right team.  The right choice.

Pendulum – Design for the right place at the right time

Print

Credits

  • Branding Design & Illustration: Chris Evans/Patrick Sullivan – “You’re Welcome”

Five Year Anniversary

If there is one thing we’ve learned in the past five years it is that economic sustainability is key to survival.  This applies to business practice in general but in a greater sense it applies to how we approach projects as architects, designers, and collaborators in the future of the built environment.  It is clear that as key influencers in decisions related to site selection, program, building systems and materials, our ability to equip our clients with an environment that promotes long-term sustainability (environmentally and economically), is in many cases the determining factor between project success and failure.

Although we’ve always been individually business minded, I have to admit that five years ago this discussion would have been skewed more heavily toward our passion for design…and although aesthetics/outward appearances continues to be one of our many priorities, experience has taught us that real design success is often gauged by our ability to navigate the politics, the budget, and the business end of the business.

The past five years have taught us about the evolving definition of “capacity” :

1. Our client’s perception of our capacity (as in competence) to design and document the work.

2. Our clients perception of our capacity (as in the appropriate staff) to execute the work.

3. Our client’s perception of our capacity (as in financial ability) to maintain the work.

The projects below document the five-year journey from our firm’s infancy to adolescence.  Each project listed certainly contributed to our growth from the aforementioned first phase of “capacity” to the next.  We are still learning, we are still growing, but most importantly we are still in love with this profession.  We thank our clients for their confidence in our firm and look forward to what the future will bring.

Pendulum Studio Built Work 2009 – 2011

East Village Apartments

The East Village Apartment building is the first phase of a master planned ten block redevelopment of downtown Kansas City, MO.  This fifty-unit, four-story residential building was designed to complement the neighboring Power & Light Entertainment District and accommodate Kansas City metro citizens that desire to live and work within the urban core. As the master architect for the development, Pendulum Studio was instrumental in the creation of design standards and development guidelines for the Urban Redevelopment District (URD) approved by the City of Kansas City Planning and Zoning Commission.

Swope South Health Clinic

The Swope South Health Clinic is a 5,000 square foot tenant improvement of an abandoned strip mall located at 87th Street and Troost in Kansas City, MO.  The scope of the project included selective demolition of existing partitions, cooking equipment, and finishes to be replaced by exam rooms, community meeting space, and administrative offices. This project is an example of Pendulum’s ability to deliver a turn-key, fast tracked solution that included general design, interior finishes, FF&E selection and coordination, custom fabrication, and construction management.  The total scope of work was completed in four months.

The Corn Crib

The Corn Crib is a multi-purpose sports facility shared by the Normal Cornbelters, a Frontier League Independent Baseball Club, and Heartland Community College men’s and women’s athletics which includes baseball, softball, and soccer. The stadium consists of 4,500 fixed seats, twelve premium suites, four locker rooms, and a flexible artificial turf playing surface equipped with a removable pitching mound that accommodates quick changeover between events.  In addition tot he aforementioned cope, the total project cost included a soccer and softball practice field, 600 paved parking spaces, and 600 grass parking spaces. The Corn Crib is a good example of Pendulum’s ability to deliver a significant project scope with a modest budget on a fast-tracked schedule.

Rooftop Hospitality

This rooftop hospitality building is located on the uppermost floor of the Cosentino’s Market parking garage at the corner of 14th Street and Main directly adjacent to the Jones Pool.  The building program consists of four water closets, three urinals, six lavatories, a drinking fountain, and storage area. The purpose of the building is to allow the City to serve patrons that desire to eat lunch or walk and enjoy the sun during the work week.  During the evening hours and on weekends when the weather is favorable, wedding receptions and civic events can be hosted on the rooftop comfortably accommodating up to 600 patrons. Although the City required a conventional “bricks and mortar” delivery method, Pendulum learned valuable lessons from this project.  Given the right circumstances the implementation of a prefabricated “off-grid” delivery method would allow the installation of an identical building for half the budget in half the time.  Pendulum continues to study this modular approach to design that will be showcased in future projects.

On Deck…

AP23 Indoor Sports Complex – Columbus, OH

Bethany Medical Clinic – Wyandotte County, KS

Crime Lab – Kansas City, MO

KCP&L Cross Town Sub-Station

Rush Wade/2 Studio & The Guild – Kansas City, MO

Time Warner Cable Field Renovation – Appleton, WI

The Reason We Are Here

As we look optimistically toward the future and the next chapter in our story we must without question offer many thanks to the individuals that have been instrumentally supportive of our existence:

For Inspiration and Encouragement:

Dr. Donovan Case, Mrs. Carolyn Case

Mr.Jonathan Cole Sr., Mrs. Bernice Cole

For Tolerance and Understanding:

Katrina Case, Darian Case, Jasmine Case

Theresa Cole, Ethan Cole, Jordan Cole and Gianna Cole

Group to offer private financing, construction proposal for new ballpark in Wilmington, NC

04.11.2012

Wilmington, N.C. – This morning, the Atlanta Braves and Mandalay Baseball announced that a group of local, regional and national developers and investors will present the City Council with a proposal to privately finance and construct a new ballpark in Wilmington.

This team, including developer Raiford Trask III, architectural firm LS3P and co-developer Flywheel, LLC, will take the next 30 days to draft a plan, including costs and benefits for the City of Wilmington. The plan will then be presented to the City Council who will have the opportunity to review and vote on the proposal after it is vetted by an independent firm, which the city is expected to name next week.

Mike Plant, executive vice president of the Atlanta Braves said that this is a financing model the Braves have used to great success.

“We believe the city council will quickly recognize the value and opportunity this approach provides,” Plant said.

The ballpark will remain a public-private partnership between the city and private investors, and the Braves and Mandalay have restated their long-term commitment to Wilmington. One potential benefit of private financing is a longer potential loan term that reduces annual costs. In addition, the city will not be taking on the construction and financing risks, which will be borne by the private developers.

Rich Neumann, president of baseball development for Mandalay Baseball said that today’s announcement and this private proposal come as a response to several conversations he’s had with Wilmington residents in the past few months.

“I have had conversations with all the members of the City Council, Wilmington business leaders and residents, and one of their chief concerns has been the city taking responsibility for financing and constructing a ballpark,” Neumann said. “Thanks to Raiford and Clay and the group here today, we can address their concerns while also putting together a great deal for the city.

“Making the announcement with us today, we have our entire development and financing team. These respected local groups will put together and present the city council with a proposal for their consideration in time for budget deliberations.”

Neumann said that today’s announcement represents an important next step for the project.

“Ultimately, a privately-funded ballpark will be a better deal for Wilmington, and addresses the concerns we’ve heard from taxpayers,” Neumann said.

Members of the development team include:

Mike Plant and Chip Moore with the Atlanta Braves
Rich Neumann with Mandalay Baseball Properties
Clay Boardman with Flywheel, LLC in Augusta, GA; co-developer
Raiford Trask with Trask Land Company in Wilmington, NC; co-developer
Chris Boney with LS3P Associates Ltd. in Wilmington; lead architect of the development team
Laura Miller with LS3P Associates
Jonathan Cole with Pendulum Studio in Kansas City, MO; design architect
Chet Roach with Brailsford & Dunlavey in Charlotte, NC; project manager
Mark Jones with Brasfield & Gorrie in Raleigh, NC; co-construction manager
Chris Reid with Thomas Construction Group in Wilmington, NC; co-construction manager
Richard Collier and Margaret Gray with McKim & Creed in Wilmington, NC; civil engineers