Every company has moments that define its future. For Pendulum Studio, one of those moments arrived on July 1, 2020, when Jonathan O’Neil Cole acquired the remaining 49 percent ownership of the firm, transitioning Pendulum from majority ownership to complete stewardship. What might appear on paper as a business transaction was, in reality, a declaration of vision, responsibility, and belief in what Pendulum could become.
Founded in 2007, Pendulum built its reputation through thoughtful design and a growing presence within the sports architecture industry. By 2020, however, the opportunity was no longer simply to continue building successful projects. The opportunity was to redefine what the practice itself could be.
Over the past six years, that vision has unfolded with remarkable clarity
Pendulum has expanded beyond its Kansas City roots into Baltimore, Maryland, and Rocky Mount, North Carolina, establishing regional studios that allow the firm to better serve clients while remaining deeply connected to local communities. At the same time, the studio has strengthened its position as one of the nation’s respected voices in sports architecture while intentionally broadening its expertise into adjacent civic, cultural, residential, and community-focused markets. Diversification has become a strategic pillar, creating resilience while opening new opportunities for creativity and impact. That same philosophy of growth has extended well beyond architecture itself.
The three interconnected bubbles that define Pendulum’s identity continue to represent the firm’s foundation: people, sports, and civic spaces. Together, they embody the belief that meaningful design exists at the intersection of human experience, community, and performance.
From the heart of those three bubbles, new ideas have emerged
Recent Vault 2025 winter line photoshoot
Vault represents the center of Pendulum’s ecosystem. More than a fashion label, it is an expression of the firm’s lifestyle and creative culture, celebrating movement through motorsports, art, travel, culinary experiences, and the curiosity that fuels innovation. It reminds us that inspiration is rarely confined to the office or the drafting table.
Pendulum Industrial Works fiber laser table
That same spirit of making inspired the creation of Pendulum Industrial Works. With the acquisition of a 7,000-square-foot fabrication facility, Pendulum gained the ability to transform ideas into physical reality. Today, the shop serves as a place where concepts are prototyped, fabricated, tested, refined, and ultimately brought to life. It is the physical manifestation of the studio’s belief that great ideas deserve to be built, not simply imagined.
The next chapter has already begun
Looking ahead, July 1 serves as more than an anniversary. It is a reminder that leadership is measured not by ownership alone, but by the willingness to accept complete responsibility for a vision and the courage to continually evolve while remaining grounded in purpose.
Cover art for upcoming release
That same mindset has also created the freedom to pursue ideas beyond the boundaries of traditional architectural practice. Over the past six years, Pendulum has expanded from a design studio into a platform for research, fabrication, and product development, where new concepts can be tested at full scale. The Pendulum Bubble is perhaps the clearest expression of that evolution, demonstrating how thoughtful design can address some of society’s most pressing challenges while remaining grounded in craftsmanship, adaptability, and the belief that small ideas, executed exceptionally well, can create lasting change.
The journey from 51 percent to 100 percent ownership was never about possessing a company. It was about embracing the responsibility to shape its future. Six years later, Pendulum stands as a more diversified, more capable, and more ambitious organization than ever before, with its sights firmly set on the opportunities that lie ahead.
Pendulum Studio is often associated with sports architecture. Our work frequently centers on places designed for collective experiences, including stadiums, athletic facilities, and community venues that bring people together through competition, celebration, and shared moments. These projects are inherently public in nature, shaped by movement, scale, and the energy of large crowds. Yet architecture, regardless of building type, is ultimately about creating meaningful experiences. Occasionally, those experiences unfold on a much more intimate scale.
From Public Venues to Private Life
Front Entry Rendered View
A private residence currently under construction in Prairie Village, Kansas, has provided an opportunity to explore architecture from a different perspective. While considerably smaller than many of the projects that define our portfolio, the challenges presented by residential design are no less significant. In many ways, designing a home requires an even greater level of care and precision. A stadium may welcome thousands of visitors over the course of a season, but a home is experienced every day by the same people. The architecture becomes woven into routines, family traditions, and lifelong memories. Every decision carries a personal dimension because every space ultimately serves the daily lives of those who inhabit it.
This project began with a simple ambition: to create a residence defined by openness, transparency, and connection. The clients were drawn to a contemporary architectural language characterized by clean geometry, expansive glazing, and an honest expression of structure. Rather than creating a house that turned inward, the goal was to design a residence that engaged with its surroundings while maintaining the privacy expected of a family home. Balancing those seemingly opposing objectives became one of the defining themes of the project.
Like most successful projects, the design did not emerge fully formed. It began with exploration. Early studies were developed in SketchUp, allowing the design team to investigate massing, circulation, proportion, and the relationship between the building and its site. At this stage, architecture is less about certainty and more about discovery. Ideas are tested, challenged, refined, and sometimes discarded altogether. Volumes shift. Roof planes evolve. Spaces expand and contract. Through that iterative process, the strongest architectural ideas begin to reveal themselves.
Rear Yard Rendered View
3D Printed Models, Renderings, and the Architecture Between
For designers, there is often a temptation to view digital modeling as the final word in visualization. The software available today is extraordinarily powerful, capable of producing highly detailed representations that closely resemble the finished building. Yet there remains something uniquely valuable about physical models. Holding a project in your hands creates an understanding that simply cannot be replicated on a screen.
3D Printed Studio Model
Throughout the development of this residence, a series of study models were produced at varying scales. Some focused on overall massing and site relationships, while others explored the sectional qualities of the building and the experience of moving through interior spaces. Presented in monochromatic white, these models intentionally stripped away materiality and decoration, allowing the architecture itself to take center stage. Without finishes, landscaping, or furnishings competing for attention, the focus remained entirely on form, proportion, light, and composition.
3D Printed Model – Front Elevation
The physical models became critical design tools. They allowed the design team and the client to evaluate how the building occupied space, how roof planes interacted with one another, and how the architecture would be perceived from different vantage points throughout the site. The models also provided an opportunity to study the balance between solid and void, helping refine the relationship between enclosed living areas and expansive glazed openings.
As the design evolved, renderings provided another layer of exploration. While physical models revealed form and proportion, digital visualizations introduced materiality, atmosphere, and light. The project began to take on a richer identity through the introduction of steel, glass, warm natural finishes, and landscape elements. Exterior renderings demonstrated how the home would engage with its site, while interior perspectives explored the quality of daylight and the visual connections between living spaces and the surrounding environment.
The progression from digital study to physical model to photorealistic rendering is a reminder that architecture is never a linear process. Every stage informs the next. Questions raised during rendering often lead back to refinements in the model. Insights gained from a physical study may influence the development of construction documents. The process is iterative by nature, with each step contributing to a more thoughtful and resolved final design.
Designing for Openness
3D Printed Model – Rear Yard Elevation
As the architectural language matured, a clear vision emerged. The residence is characterized by strong horizontal roof planes, carefully composed volumes, and a deliberate interplay between transparency and solidity. Expansive glass walls establish visual connections between interior and exterior spaces, allowing natural light to penetrate deep into the home while framing views of the landscape beyond. Rather than treating the building envelope as a rigid boundary, the design seeks to blur the distinction between inside and outside, creating spaces that feel simultaneously protected and connected to nature.
The emphasis on openness extends beyond aesthetics. It is fundamental to how the house will be experienced. Living spaces flow into one another with minimal interruption. Views are carefully orchestrated to create a sense of continuity across the site. Outdoor terraces become extensions of interior rooms, while generous glazing transforms the landscape into an ever-changing backdrop for daily life. The architecture is designed to encourage engagement with natural light, seasonal changes, and the surrounding environment.
3D Printed Model – Enlarged Stair Section
Achieving this level of openness requires a structural system capable of supporting ambitious spans and dramatic cantilevers. Steel became an essential component of the design, not only for its structural capabilities but also for its architectural expression. The steel frame enables expansive openings that would be difficult to achieve through conventional residential construction. It allows roof planes to float, corners to dissolve into glass, and spaces to feel remarkably open despite the complexity of the building program.
3D Printed Model – Enlarged Stair Section
Today, the project has reached an exciting milestone. Construction is well underway, and the steel frame has risen from the foundation, transforming years of planning and design into something tangible. There is always a remarkable moment in an architectural project when drawings begin to become reality. Spaces that previously existed only as sketches, models, and renderings suddenly become occupiable. Dimensions become experiences. Relationships that were once studied through miniature representations can finally be understood at full scale.
Walking through the emerging structure, it is possible to recognize many of the ideas that first appeared in the earliest conceptual studies. The dramatic roof planes, the openness of the primary living spaces, and the visual connections between levels are no longer abstract concepts. They are becoming architecture. The steel skeleton reveals the organizational logic of the building with remarkable clarity, offering a glimpse of the finished residence before walls, glazing, and finishes complete the composition.
From Concept to Construction
Front Entry Construction Framing
The construction phase also offers an opportunity to appreciate the precision required to bring contemporary architecture to life. Modern design often appears effortless when complete. Clean lines, minimal detailing, and restrained forms can create an impression of simplicity. In reality, achieving that simplicity requires extraordinary coordination among architects, engineers, fabricators, and contractors. Every connection must be carefully considered. Every alignment matters. Every detail contributes to the overall clarity of the finished work.
This is particularly true for a residence such as this one, where the architecture relies heavily on precise relationships between steel, glass, and carefully crafted architectural volumes. The visual lightness of the design is made possible by significant structural rigor behind the scenes. What appears simple is often the result of hundreds of thoughtful decisions and countless hours of collaboration.
3D Printed Model – Front Entry Corner
For Pendulum Studio, projects like this serve as a valuable reminder that design transcends building type. The principles that guide the creation of sports facilities, community venues, and large-scale public architecture remain relevant when designing a private residence. The scale may change, but the process remains remarkably similar. Successful architecture begins with thoughtful questions, evolves through exploration and refinement, and ultimately succeeds when it creates meaningful experiences for the people who use it.
At the same time, residential architecture presents a unique opportunity to engage with a level of intimacy rarely encountered in larger public projects. A home is deeply personal. It is where families gather, celebrate milestones, find refuge, and create memories. The architect’s responsibility extends beyond aesthetics and function. It involves shaping the backdrop for everyday life. Every room, every view, and every connection between spaces contributes to that experience.
As construction continues in Prairie Village, the residence will undergo its next transformation. Steel will be complemented by glass and carefully selected materials. Landscapes will soften the geometry of the architecture and strengthen its relationship to the site. Interior spaces will gain warmth, texture, and character. The vision first explored through sketches and study models will continue to evolve as the building moves closer to completion.
Yet even as the project advances, traces of its origins remain visible. The ideas first tested in SketchUp, refined through physical models, and explored through renderings are embedded in every beam, opening, and carefully considered proportion. The process itself becomes part of the architecture.
Front Entry Framing Close Up With Owner
More Than a House
Architecture is often judged by its final appearance, but its true value lies in the journey that brings it into existence. This Prairie Village residence is a celebration of that journey and a reminder that thoughtful design is rarely the product of a single moment of inspiration. Instead, it emerges through a continual process of exploration, refinement, collaboration, and discovery.
For a studio known primarily for creating places where communities gather and athletes compete, this project offers a different kind of architectural challenge. It is smaller in scale, but no less meaningful. It is a reminder that great design is ultimately about people, whether the audience is a crowd of thousands or a single family calling a house home.
As this residence continues to rise from concept to reality, we look forward to sharing the next chapter of its story. From sketch to model, from rendering to steel, and ultimately from construction site to completed home, the project stands as a testament to the enduring value of design as a process and architecture as a deeply human endeavor.
Credits:
Design Team: Kayla Hermsmeier, Jacob McLain, Kyle Milstead, Neill Scheiter
Pendulum is honored to see our work on the new Wilson ballpark featured in an in-depth review by Joe Mock of BaseballParks.com and USA Today Sports. Known for his thoughtful analysis of baseball architecture and fan experience, Mock’s feature explores how the design balances intimacy, authenticity, and community identity while helping position Wilson as an emerging destination for baseball and civic life. His review offers a detailed look at the vision, planning, and architectural strategies shaping the project, and we are excited to share it with our clients, collaborators, and the broader baseball community.
Stay tuned for Pendulum Studio’s upcoming related release, “Ballpark Design: The Discipline Behind Doing More with Less.”
The piece will further explore one of the recurring themes highlighted throughout Joe Mock’s review: creating ballparks that are “right-sized for intimacy without feeling small.”
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