Pendulum Industrial Works: From Thinking to Making

Long before Pendulum Industrial Works had a name, the thinking behind it was already taking shape. During Pendulum founder and CEO Jonathan O’Neil Cole’s undergraduate years at California State Polytechnic University, Pomona, where he earned his Bachelor of Architecture through the College of Environmental Design, Cal Poly Pomona’s learn-by-doing culture reinforced an idea that would follow him throughout his career: ideas become more meaningful when we test them, build them, challenge them, refine them, and try again.

That mindset has increasingly shaped the way we work at Pendulum. Today, we express it in three words: Design. Fabricate. Innovate.

Where Ideas Meet Material

Industrial Works is where our ideas leave the screen and meet material. As Pendulum has evolved, we have developed a clearer strategy for the different parts of our growing creative ecosystem: Pendulum thinks; Industrial Works executes; Vault is our vibe; and the Bubble is the synthesis of everything.

Pendulum is the architectural and design practice where ideas originate and problems are explored. Industrial Works gives us the ability to test those ideas through fabrication and making. Vault is the lifestyle expression of our curiosity, design culture, and point of view. The Bubble brings design thinking, fabrication, experimentation, lifestyle, and social purpose together in a tangible product. These are not separate pursuits. They are different expressions of the same curiosity.

Shortening the Distance Between Concept and Creation

Aerial architectural rendering of modular off-grid cabins nestled in a wooded landscape beside a lake, showcasing Pendulum’s Bubble concept for nature-focused sustainable retreats.
The Pendulum Bubble tiny home concept aerial view

At Pendulum Industrial Works, we are deliberately shortening the distance between an idea and the moment we can hold it in our hands. Our Kansas City shop integrates CNC cutting, large-format 3D printing, welding, digital fabrication, machining, laser technology, 3D scanning, and rapid prototyping directly into the design process. Instead of treating fabrication as something that happens after design, we use making as part of design itself.

That changes the conversation. A digital file becomes a cut part. A detail becomes a prototype. A prototype reveals what works, what does not, and what should happen next. The feedback is immediate, and every iteration teaches us something because we are no longer learning exclusively from a screen. We are learning from materials, tolerances, tools, machines, assembly, failure, and sometimes simply from discovering that what worked beautifully in a digital model behaves differently when it meets material at full scale. Then we make it again, and we make it better.

That process is already producing tangible results. Ideas that once might have ended with a drawing or digital model can now move directly into prototypes, custom components, furniture, objects, and full-scale experiments. A concept can be scanned, modeled, printed, cut, machined, welded, assembled, tested, and refined within the same creative environment. The objective is not simply to make things. It is to understand them differently because we made them.

Expanding What an Architect Can Do

Pendulum Industrial Works metal fabrication shop in Kansas City, Missouri, featuring welding equipment, metalworking machinery, fabrication tables, and industrial tools for custom design and manufacturing.
Metal shop interior view 01
Pendulum Industrial Works fabrication shop in Kansas City featuring metalworking, welding, machining, and fabrication equipment.
Metal shop interior view 02

Industrial Works is also an exploration of what the role of an architect can become. Architecture has always existed at the intersection of ideas and making, but contemporary practice can create significant distance between the people who conceive something and the people who ultimately build it. We are interested in closing some of that distance.

Industrial Works creates a place where design intelligence and craft operate together, giving our team a platform to prototype ideas, develop products, solve problems at full scale, experiment with materials and fabrication methods, and carry what we learn in the shop back into our architecture. Increasingly, the opposite happens as well. Problems we encounter through architecture become opportunities to experiment in the shop. That exchange between thinking and making is where Industrial Works gets interesting.

This does not mean architects need to become fabricators, nor does it diminish the expertise of the craftspeople, contractors, manufacturers, and makers with whom we collaborate. It means that by understanding more about how things are made, assembled, tolerated, finished, and sometimes broken, we become better designers and better collaborators. Making gives us another way to ask questions.

Welcome to our Process

Langmuir Systems Apollo CNC fiber laser cutting a perforated sheet metal panel inside its illuminated enclosed cutting bed at Pendulum Industrial Works in Kansas City, Missouri.
Langmuir Systems Apollo fiber laser interior
Custom laser-cut aluminum component displayed in front of a Grizzly hydraulic shop press at Pendulum Industrial Works in Kansas City, Missouri, showcasing in-house precision metal fabrication.
50 ton press manual brake setup for 1″ dimple die
Custom laser-cut aluminum component formed on a Langmuir Systems Titan 25T CNC press brake at Pendulum Industrial Works in Kansas City, Missouri, showcasing precision metal fabrication.
Langmuir Systems Titan 25T computerized press brake

Now we want to bring our audience inside that process. Our new Pendulum Industrial Works landing page and social channels will document the journey from the first sketch to the finished object. As an affiliate of Langmuir Systems, the shop has been purpose-built to support that process. We will share our experiments, machinery in action, CNC cutting and machining, 3D scanning and printing, welding, fabrication tests, prototypes, product development, assembly, and finishing. We will also share the successes, the failures, and occasional visits from friends and collaborators who stop by to talk shop, exchange ideas, and make something with us.

Not everything will work the first time, and that is part of the point. This is more than a behind-the-scenes look at fabrication. It is a window into how Pendulum moves from curiosity to action, and how the act of making can change the way we think about design. Sometimes the best idea does not emerge at the drawing board. Sometimes it reveals itself through the first cut, the first fit, the first weld, the first prototype, or even the first attempt that does not work quite the way we expected.

That is Where the Next Idea Begins!

Explore Pendulum Industrial works at our website, subscribe at our Youtube Channel, follow us on Instagram, and connect with us at our facebook page.

Design. Fabricate. Innovate. We’re just getting started!

July 1: More Than a Date. A Declaration of Direction

 

July 1: More Than a Date. A Declaration of Direction

Every company has moments that define its future. For Pendulum Studio, one of those moments arrived on July 1, 2020, when Jonathan O’Neil Cole acquired the remaining 49 percent ownership of the firm, transitioning Pendulum from majority ownership to complete stewardship. What might appear on paper as a business transaction was, in reality, a declaration of vision, responsibility, and belief in what Pendulum could become.

Founded in 2007, Pendulum built its reputation through thoughtful design and a growing presence within the sports architecture industry. By 2020, however, the opportunity was no longer simply to continue building successful projects. The opportunity was to redefine what the practice itself could be.

Pendulum Studio logo illustrating the firm’s three interconnected design pillars: people, sports, and civic spaces, representing an integrated approach to architecture, community design, and innovative placemaking.

Over the past six years, that vision has unfolded with remarkable clarity

Pendulum has expanded beyond its Kansas City roots into Baltimore, Maryland, and Rocky Mount, North Carolina, establishing regional studios that allow the firm to better serve clients while remaining deeply connected to local communities. At the same time, the studio has strengthened its position as one of the nation’s respected voices in sports architecture while intentionally broadening its expertise into adjacent civic, cultural, residential, and community-focused markets. Diversification has become a strategic pillar, creating resilience while opening new opportunities for creativity and impact.  That same philosophy of growth has extended well beyond architecture itself.

The three interconnected bubbles that define Pendulum’s identity continue to represent the firm’s foundation: people, sports, and civic spaces. Together, they embody the belief that meaningful design exists at the intersection of human experience, community, and performance.

Diagram illustrating the Pendulum family of brands, showing Pendulum Studio at the center connecting The Vault Fashion Official and Pendulum Industrial Works, representing a unified ecosystem of architecture, lifestyle, and fabrication founded by Jonathan O’Neil Cole.

From the heart of those three bubbles, new ideas have emerged
Models wearing The Vault Fashion apparel on a Pendulum Industrial Works flatbed truck inside the fabrication shop, with the Pendulum Jolly Roger flag in the background, showcasing the intersection of fashion, motorsports, architecture, fabrication, and industrial lifestyle.
Recent Vault 2025 winter line photoshoot

Vault represents the center of Pendulum’s ecosystem. More than a fashion label, it is an expression of the firm’s lifestyle and creative culture, celebrating movement through motorsports, art, travel, culinary experiences, and the curiosity that fuels innovation. It reminds us that inspiration is rarely confined to the office or the drafting table.

Pendulum Industrial Works fabrication shop featuring a Langmuir Systems Apollo CNC fiber laser, Ozen rotary screw air compressor, and industrial metal fabrication equipment used for precision sheet metal cutting, product development, and architectural fabrication.
Pendulum Industrial Works fiber laser table

That same spirit of making inspired the creation of Pendulum Industrial Works. With the acquisition of a 7,000-square-foot fabrication facility, Pendulum gained the ability to transform ideas into physical reality. Today, the shop serves as a place where concepts are prototyped, fabricated, tested, refined, and ultimately brought to life. It is the physical manifestation of the studio’s belief that great ideas deserve to be built, not simply imagined.

The next chapter has already begun

Looking ahead, July 1 serves as more than an anniversary. It is a reminder that leadership is measured not by ownership alone, but by the willingness to accept complete responsibility for a vision and the courage to continually evolve while remaining grounded in purpose.

Cover illustration for Pendulum Bubble Vol. 01 featuring modular prototype cabins in a woodland setting, showcasing an adaptable housing concept focused on innovative architecture, modular construction, off-grid living, and sustainable design by Pendulum Studio.
Cover art for upcoming release

That same mindset has also created the freedom to pursue ideas beyond the boundaries of traditional architectural practice. Over the past six years, Pendulum has expanded from a design studio into a platform for research, fabrication, and product development, where new concepts can be tested at full scale. The Pendulum Bubble is perhaps the clearest expression of that evolution, demonstrating how thoughtful design can address some of society’s most pressing challenges while remaining grounded in craftsmanship, adaptability, and the belief that small ideas, executed exceptionally well, can create lasting change.

The journey from 51 percent to 100 percent ownership was never about possessing a company. It was about embracing the responsibility to shape its future. Six years later, Pendulum stands as a more diversified, more capable, and more ambitious organization than ever before, with its sights firmly set on the opportunities that lie ahead.

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