Pendulum is pleased to announce a new website feature now live in our portfolio. We are kicking things of with the multi-award wining Dunkin’ Donuts Park, home of the Hartford Yard Goats.
Visitors are welcome to drag their mouse or finger across their computer screen or smart device and rotate the digital model in a walking tour of the ballpark. There are hot spots that can be clicked to launch enraged images and brief descriptions of featured areas.
Jonathan Cole, founding principal of Kansas City, MO based Pendulum stated “virtual reality and 3D visualization is an important part of our daily process from the very beginning stages of design. We communicate the sometimes crazy ideas rolling around in our head in real time and in a human scale which in my mind is a great advantage over the historic use of scaled physical models. Our clients no longer have to interpret our drawings because we are placing them in our models at every meeting, it’s an environment that feels very real. This new web feature also allows us to engage the public/fan and experience the ballpark before they arrive at a game…they’ll know what to expect; we think that’s powerful.”
Click the rotating image above to launch our new interactive feature. Stay tuned for upcoming announcements, more ballparks will be added.
Every year for the last nine years Pendulum has completed a new or substantially renovated ballpark in addition to other civic and/or boutique projects. In the last three years we’ve made a conscious effort to shift our focus from a traditional architectural delivery methodology to a process that encourages a curating of the built environment.
Most of our clients as well as the users of our buildings are heavily influenced by art, fashion, food, music, environment, and automobiles just to name a few. The combination of these elements in interior and exterior spaces fosters enhanced user experiences. There is a certain vibe that people are looking for when they attend events in or around our facilities. Most people don’t spend much time thinking about why something is cool or why it feels right, but they immediately know when something is off, when the vibe is not authentic.
Our job as curators of the built environment is to design experiences that feel effortlessly appropriate and ahead of the curve. This design journal exposes you to some of our triumphs as well as our process. It is evidence that we not only talk the talk…we live it.
For the last 23 years I’ve spent virtually every day of my life working in some capacity on sports projects. That being said, my work has required relentless travel across the nation to service my clients and projects. One of the many things I learned early in my career from my mentor Henry Stickney (former CEO of Mandalay Baseball Properties) is, “if you’re going to travel – log miles with one airline.” When we first met we were “logging miles” together on TWA exclusively. He would layover in St. Louis, MO just long enough for me to meet up with him for a flight to Dayton, OH. We did this every week for about two years. After TWA was bought out we started logging miles on Delta. Two million miles later… the rest is history.
This volume of “Design Is Everywhere” is documentation of my travels and a tribute to my many clients over the years. One of the additional lessons learned from Hank, as the owner/operator of several Minor League Baseball teams and the individual who taught me everything I know about the business of baseball, is, “when you go to a ballpark, you should always buy merchandise; after all, it’s all about the per caps baby!”. I’ve kept that lesson close to my heart for the last 20 years. He helped me to understand that my contribution to the ballpark-built environment is about more than just lines on paper. The truth of the matter is that I’m a real fan of the game and a fan of what my clients do. I’m excited about their brands and I proudly wear their gear on the streets of Kansas City all the time. When we design a ballpark, we pour our sweat and occasional tears into what we are doing; as far as I’m concerned we are members of the team even though we’re not playing on the field. As such we find that during the process of design there are a few funny stories that develop along the way. Even more important than that: there are real relationships that we’ve developed and nurtured over the years that are a byproduct of the work. Some of these relationships have absolutely shaped who we have become. So shout out to all the teams featured in this volume; we wouldn’t be who we are without you!
Stay tuned for the next volume release, we’ll share a few stories about how several of our clients have impacted our trajectory over the years.
Behr Productions – Original Music Score (instagram @behr_productions)
Kyleigh Rowe – Graphics & Animation
Lauren Gripka – Photography
Lee Frommelt – Copy Editor
Michaela Simpson – Stylist