The Pendulum Bubble

Rethinking Small Housing as an Adaptable and Intentional Typology for  Shelter, Affordable Housing, and Incremental Living

By: Todd Ferry, AIA, NCARB, LEED AP BD + C & Jonathan O’Neil Cole, AIA, NCARB, NOMA – Pendulum Studio

Executive Summary

Across the United States, housing affordability has reached a critical point. Entry into homeownership has become increasingly unattainable for many households, even as average home sizes continue to grow.¹ At the same time, the demand for shelter has increased in direct correlation with rising housing costs, climate-related displacement, and economic instability.² These conditions have exposed a growing misalignment between how housing and shelter are conceived, regulated, and delivered, and how people actually live, adapt, and build stability over time.

In response, many jurisdictions have expanded shelter capacity and experimented with non-congregate models, including tiny house villages and modular shelter units. These approaches have demonstrated meaningful improvements in safety, dignity, and user satisfaction when compared to large congregate facilities.³ Yet most shelter models continue to be designed and funded as finished products, optimized to meet immediate needs within constrained regulatory and financial frameworks. As a result, they often remain disconnected from longer-term housing pathways and are rarely conceived as foundations from which people can build toward permanence, autonomy, or ownership. This reveals a particular disconnect in approach when noting that permanent housing is collectively understood to be the ultimate goal of any homelessness intervention.

The Pendulum Bubble is Pendulum’s response to these realities. It is a small, complete housing core designed to function across a range of contexts that include shelter, small permanent housing, accessory dwellings, and incremental homebuilding. While modest in size, it is conceived as a durable foundation rather than a finished product, capable of being lived in immediately and expanded or adapted over time as needed. A single unit can support multiple stages of stability and use.

This paper proposes a reframing of shelter and small housing as part of a continuum rather than as discrete categories. As housing affordability declines and housing displacement from climate and economic impacts accelerates, the distinction between shelter and housing has become increasingly artificial. Architectural approaches that treat shelter as a terminal condition or small housing as inherently temporary limit long-term value and reinforce cycles of instability.

What is needed instead are models that recognize shelter as the beginning of an incremental housing trajectory and small housing as a legitimate and aspirational form of dwelling by choice as well as necessity.

The Pendulum Bubble emerges from this context not as a universal solution, but as a design framework that tests how small housing might be conceived differently. By intentionally positioning itself at a price point that overlaps both affordable housing and contemporary shelter units, it challenges the assumption that dignity, beauty, and aspiration must be sacrificed in order to achieve economy and speed of deployment. It also challenges the idea that small housing must be marginal or provisional.
This paper does not argue that architecture alone can resolve housing insecurity or affordability. Instead, it offers the Pendulum Bubble as one response within a broader conversation about how housing might be reimagined as flexible, incremental, and human-centered. By treating shelter and small housing as a better beginning rather than a better endpoint, and by extending that logic to housing more broadly, the project invites architects, service providers, municipalities, and individuals to reconsider how design, regulation, and investment can align more closely with lived experience and long-term possibility.

The Limits of Current Housing Models

Housing affordability remains one of the most significant challenges facing communities across the United States, particularly for those seeking modest or entry-level housing. For many households, the gap between income and housing cost has widened to the point where conventional pathways into ownership or long-term rental are increasingly out of reach. This condition is not the result of a single failure, but of a convergence of economic, regulatory, and cultural forces that have reshaped housing production over time.

One of the clearest indicators of this shift is the divergence between household size and housing size. While family sizes have steadily declined, the average size of newly constructed homes has continued to grow.¹ Larger homes require more material, higher upfront investment, and greater operational energy use, all of which drive up costs. As a result, smaller starter homes that once provided an accessible entry point into ownership have become increasingly rare in many markets.

Development economics reinforce this trend. Larger homes often offer higher profit margins, particularly in contexts where land costs are high and financing structures reward scale. Zoning codes and building regulations further amplify these dynamics through minimum square footage requirements, setback standards, and parking ratios that implicitly favor larger buildings. Even when smaller homes are permitted, they are frequently treated as exceptions rather than as legitimate and desirable housing typologies.

Financing mechanisms compound these constraints. Mortgage underwriting standards, appraisal practices, and construction loan requirements tend to privilege single-phase, fully realized projects that conform to conventional definitions of housing. Incremental or expandable dwellings, which may align more closely with occupants’ needs, resources, and values, often struggle to fit within these systems. As a result, housing production prioritizes completeness at delivery over adaptability over time.
There are emerging signs of change. Many cities have begun to eliminate single-family-only zoning, reduce minimum lot sizes, and expand allowances for accessory dwelling units in an effort to increase density and diversify housing options.⁸ These reforms reflect growing recognition that existing housing models are insufficient to meet contemporary needs. However, regulatory change alone does not generate new architectural approaches. Without corresponding shifts in design thinking, revised codes risk reproducing familiar forms at smaller scales rather than enabling fundamentally different ways of living.

What remains largely absent is a housing typology that treats smallness, adaptability, and intentional living as primary values rather than as compromises. Such a typology must be capable of operating within evolving regulatory environments while responding to economic and environmental realities. It must acknowledge that housing is rarely static, and that stability is often achieved not through size or completeness, but through the capacity to grow, change, and remain relevant over time.

From Deficit-Based Shelter to Asset-Based Design

Contemporary shelter design is shaped by a convergence of urgency, regulation, and limited resources. In moments of crisis, speed and scale are often prioritized, and rightly so. Lives are at stake, and immediate protection from harm is essential. Yet the frameworks through which shelter is typically conceived and delivered tend to be grounded in deficit-based assumptions that focus on what residents lack, what risks must be mitigated, and what minimum conditions must be met to ensure safety and compliance.

These assumptions influence not only programmatic decisions but also architectural outcomes. Shelter environments are frequently optimized around durability, surveillance, and operational efficiency. Units are designed to withstand (often unfounded) expectations of misuse, limit personalization, and reduce perceived liability. While these priorities are often well intentioned, they can result in spaces that feel cold, constrained, and disconnected from the lives unfolding within them. In such contexts, architecture becomes an instrument of risk management rather than a framework for aspiration.

This deficit-based orientation is reinforced by regulatory and funding structures that treat shelter as a temporary exception to housing standards rather than as a legitimate space for the act of dwelling. Codes and permitting pathways assume that shelter is inherently short term, even as many individuals and families remain within shelter systems for extended periods. As a result, design decisions are frequently driven by the presumption that residents will not remain long enough for quality, beauty, or adaptability to matter. More disheartening is the reality that these attributes are not deserved.

Evidence from non-congregate shelter models and tiny house villages suggests otherwise. When individuals are provided with private space, control over their environment, and opportunities for self-determination, outcomes related to safety, well-being, and successful transitions to permanent housing improve. These findings point toward a different way of thinking about shelter design, one rooted not in perceived deficits but in existing strengths, capacities, and aspirations. In other words, design responses that utilize the full toolkit of architecture.

An asset-based approach begins with the assumption that people experiencing housing insecurity possess agency, knowledge, and the ability to shape their environments when given appropriate tools and support. Rather than asking how little is sufficient, it asks what qualities of space support dignity, stability, and a sense of future. This approach does not ignore constraints of cost or constructability. Instead, it reframes them as design challenges rather than limiting factors. Designers may ask, given budget and spatial realities that limit the size of a dwelling unit, what kind of space would I want to live in and how can it be designed with attention toward a life of intention, healing, and thriving?

Within this framework, dignity is not treated as an aesthetic add-on or symbolic gesture. It is understood as a spatial condition created through access to light, privacy, thermal comfort, and the ability to adapt one’s surroundings. Beauty is not equated with excess, but with care, proportion, and intention. Economy is achieved not through deprivation, but through clarity of purpose and efficiency of means.

The Pendulum Bubble is informed by this asset-based perspective. Its design resists the notion that shelter or small housing must look or feel temporary in order to be affordable. Instead, it proposes that compact, well-designed spaces can meet immediate needs while also functioning as legitimate domestic environments. Spaces so loved that residents would choose to expand over time rather than leave. By prioritizing qualities typically associated with housing rather than emergency response alone, the project challenges the assumption that aspiration and economy are mutually exclusive.

This shift does not suggest that architecture alone can resolve the systemic causes of housing insecurity or affordability. Rather, it acknowledges that design plays a meaningful role in shaping how people experience stability, autonomy, and possibility within existing systems. When shelter and housing environments are designed solely to manage risk, they risk reinforcing the very instability they seek to address. When they are designed as foundations for growth, they can support trajectories toward permanence, connection, and self-determination.

Incremental Housing Is Not New

Incremental housing has roots deeply embedded in the history of domestic construction. For much of the nineteenth and early twentieth centuries, small and expandable dwellings served as practical and culturally accepted pathways to stability, ownership, and permanence. These models did not assume that housing needed to be fully complete at the moment of occupancy to be permitted for construction. Instead, they were structured to evolve over time in response to available resources, family needs, and changing circumstances.

They also embraced empowering the self-builder. Early twentieth-century kit houses provide one such precedent. Companies such as Sears, Roebuck and Co. sold mail-order homes marketed explicitly to individuals without specialized construction expertise. Advertisements promised that a “man of average abilities” could assemble a house in a matter of months using standardized components delivered by rail.⁵ These homes were often built with the help of friends, neighbors, and extended family, drawing on collective labor and shared knowledge.

Many of these structures remain desirable today, not despite their incremental origins, but because of them. Their durability and adaptability have allowed them to remain relevant across generations.

Post-disaster housing offers another extremely instructive example. Following the 1906 San Francisco earthquake, thousands of small wooden cottages were constructed to house displaced residents. These “earthquake shacks” were modest in size (averaging 10’x14’), but were conceived beyond their role as temporary shelters. Residents were able to rent the units with payments applied toward ownership, after which the structures could be relocated from government-owned land and expanded over time.⁶ This approach inadvertently facilitated one of the largest pathways to first-time homeownership in the city’s history. While a limited number of these structures remain today, their legacy illustrates how temporary need can become long-term stability when housing is designed to adapt.

Intentional minimal living also offers a parallel lineage, though one grounded less in necessity than in values. Henry David Thoreau’s cabin at Walden Pond, built in 1845, remains one of the most cited examples of voluntary minimalist dwelling. Measuring just ten by fifteen feet, the one-room structure was constructed largely from salvaged materials and served as both a home and a philosophical statement. For Thoreau, the house was not a compromise but a deliberate critique of material excess and industrialization. His reflections framed housing as a means of supporting autonomy, clarity of purpose, and engagement with the natural world. While not directly transferable to contemporary housing systems, this precedent underscores the idea that smallness can be aspirational rather than deficient. That is, if we are willing to embrace the poetic of intentional living.

What these examples share is a conception of housing as a process rather than a product. Small beginnings were not viewed as failures or compromises, but as reasonable and expected starting points – and sometimes, as with Thoreau’s cabin, also a sufficient finality. Expansion, adaptation, personalization or remaining small were assumed possibilities rather than discouraged. Housing was understood as something that unfolded over time, shaped by lived experience rather than delivered as a finished artifact.

In contrast, contemporary housing systems often suppress incremental approaches through regulatory and financial mechanisms. Minimum square footage requirements, prescriptive zoning codes, and mortgage underwriting standards tend to favor fully realized construction completed in a single phase. Where incremental housing persists today, it often does so through informal or marginal pathways, such as unpermitted additions, accessory structures, or mobile dwellings. These conditions are frequently labeled as “informal,” obscuring the fact that they reflect enduring human strategies for creating shelter, stability, and community under constraint. Incremental housing as a beginning design strategy has become so uncommon that Alejandro Aravena’s clever Half-A-Good-House project in Chile contributed significantly to him receiving the Pritzker Prize in recent years, architecture’s highest honor.

Recognizing incremental housing as a suppressed rather than novel practice in the United States reframes the current moment. It suggests that the task is not to invent entirely new models, but to recover and reinterpret approaches that have long aligned housing with lived reality. This perspective provides essential context for contemporary efforts to bridge shelter and housing and grounds new design responses within a lineage of tested, adaptive domestic environments.

Informality, Regulation, and the Suppression of Participation

Many of the challenges associated with creating more affordable and adaptable housing are not technical in nature. They are cultural, professional, and regulatory. Over time, the professionalization of architecture and allied disciplines has produced clear standards for safety, performance, and habitability. These standards have delivered important benefits but, at the same time, they have narrowed the range of housing forms considered legitimate, particularly those that evolve gradually or are shaped directly by occupants.

Within this framework, housing that does not conform to established norms is often labeled “informal.” This designation suggests a lack of rigor, safety, or intention, even when such housing reflects careful decision-making, long-term investment, and deep knowledge of place. As Menna Agha and Léopold Lambert argue in Outrage: Informality Is a Fallacy, informality itself is an invention. Labeling self-built or incremental housing as informal erases its architectural, social, and political reality while reinforcing professional and regulatory systems that determine who may participate in the creation of housing and on what terms.

As a result, many pathways that once supported modest, expandable housing have been constrained or eliminated. Minimum square footage requirements, prescriptive zoning categories, and financing standards favor housing that is complete at the moment of occupancy.

While these frameworks were developed with the intention of ensuring safety and quality, they have also had the effect of restricting who is permitted to build housing and how that housing may evolve over time.

Efforts to reform these systems are underway. Movements such as single-stair reform and zoning liberalization reflect growing recognition that rules created with good intentions can produce impacts that outweigh their benefits. Yet many of these reforms remain focused on improving feasibility for developers within formal processes, operating on the assumption that end users will ultimately receive more affordable housing as a result.

Far less attention is paid to how regulatory reform might instead enable homeowners and would-be homeowners to directly participate in creating housing that is more immediately and meaningfully affordable to them. This dynamic reinforces a cycle in which small housing is treated as provisional. When a dwelling is permitted only because it fits within a narrow exception, it is rarely designed for longevity or growth. It is expected to remain temporary, even when occupants invest significant time, labor, and care.  Over time, this expectation shapes both design outcomes and public perception, reinforcing the idea that small housing lacks permanence or value.

Reconsidering incremental housing requires more than adjusting technical standards. It requires a shift in how legitimacy is defined. When small housing is understood as a deliberate and aspirational choice rather than a temporary compromise, it opens space for architectural approaches that engage regulation directly while remaining open to growth, adaptation, and long-term use.

The Problem with Designing Finished Solutions

Despite the historical viability of incremental housing, most contemporary responses to shelter and affordable housing remain oriented toward finished solutions. Projects are typically conceived as discrete deliverables, bounded by available funding, regulatory approval, and construction timelines. Once built, they are treated as complete in parallel with the closure of regulatory obstacles, with new barriers for how they might be allowed to adapt or evolve in response to changing needs.

This orientation is reinforced by financial structures that prioritize upfront completion. Loan vehicles, grants, and capital funding streams tend to reward projects that can demonstrate a clear scope, fixed cost, and defined outcome at the point of delivery. Housing typologies that anticipate growth or transformation over time often struggle to align with these mechanisms, particularly when they fall outside conventional definitions of housing.
Within shelter systems, this logic is even more pronounced. Shelter units are typically funded and evaluated based on their ability to meet immediate demand and comply with specific operational requirements. While this framework supports rapid deployment, it also limits the extent to which shelter environments can be conceived as long-term assets. The assumption that shelter is temporary persists even when residents remain for extended periods, discouraging investment in adaptability, longevity, and integration with future housing pathways.

Designing housing and shelter as finished products also constrains how success is measured. Projects are often evaluated based on speed, cost, and capacity rather than on their ability to support transition, agency, or long-term stability. Once a unit is delivered and occupied, the design process is considered complete, even as residents’ needs and aspirations continue to change.

An alternative approach is to conceive shelter and small housing as components within a timeline of possibilities. In this framework, initial construction represents a foundation rather than a conclusion. Units are designed with the expectation that they may be expanded, reconfigured, relocated, or integrated into larger domestic environments over time. Economic investment is fully aligned where investment in shelter IS investment in housing. These two burdened funding streams become one. This shift does not eliminate the need for immediate solutions, but it reframes them as part of a longer arc of habitation.

Such an approach also challenges prevailing notions of permanence. Permanence need not be defined by immobility or completeness at first occupancy. Instead, it can be understood as the capacity of a dwelling to remain relevant, useful, and dignified as circumstances evolve. Designing for change becomes a form of resilience, particularly in contexts shaped by economic uncertainty, climate impacts, and displacement.

The Pendulum Bubble is informed by this understanding. It is intentionally designed not as a singular endpoint, but as an enduring starting point capable of supporting multiple futures. By resisting the assumption that shelter or small housing must be disposable or static, it proposes an alternative model in which small housing is valued both for its immediate service and long-term potential rather than defined by incompleteness.

The Pendulum Bubble as Case Study

Aerial rendering of two Pendulum Bubble tiny homes set in a wooded landscape near a river, showing compact, elevated structures with pitched roofs and outdoor decks, illustrating Pendulum Studio’s adaptable small housing design for shelter and incremental living.Design Intentions of the Pendulum Bubble

Why is it called the Pendulum Bubble? With just a little breath, Bubbles expand, they can be combined with other bubbles, change organically, and activate and bring joy and life to an otherwise quiet space. The team at Pendulum is guided by an intentionally ambitious set of design intentions for the Pendulum Bubble. These intentions are not conceived as optional features, aesthetic gestures, or future upgrades. They are foundational principles that shape the project from its earliest iterations and inform how the unit can function across a range of housing and shelter contexts over time.

First, the Pendulum Bubble is designed as a complete compact dwelling that can be lived in immediately and indefinitely from the start. It is not a partial structure, placeholder, or shell awaiting future investment in order to become habitable. From the moment of occupancy, the unit functions as a legitimate domestic environment capable of supporting daily life with intention and beauty in mind. This completeness is essential to its ability to operate credibly as shelter, as small permanent housing, or as part of an incremental building process. Dignity, comfort, and functionality are not deferred to a later phase.

At the same time, the Bubble is designed to expand over time in multiple ways. Growth is treated as an expected condition rather than an exception or upgrade. The initial investment is intended to serve as a foundation for future adaptation rather than as a disposable or temporary solution. This approach recognizes that housing needs, household composition, and available resources change over time, and that dwellings should be able to respond to those changes without requiring replacement.

Universal design principles inform the project wherever possible. The Pendulum Bubble is conceived to accommodate a range of mobility and access needs and to adapt as occupants’ physical abilities change. Accessibility is treated not as a specialized condition tied to a specific user group, but as a reality that unfolds across the lifespan of both the dwelling and its inhabitants. The goal is not to anticipate every possible need, but to avoid foreclosing adaptability through rigid design decisions.
Crucially, the Bubble is also designed for assembly and disassembly.

Recognizing the realities of displacement, land tenure uncertainty, shifting site conditions, or just opportunities on the shelter-to-housing continuum illustrated with the San Francisco Earthquake Shacks, the unit can be constructed, deconstructed, and relocated multiple times. Design for disassembly is treated as a core architectural value rather than as a contingency. This approach extends the useful life of the unit, reduces material waste, and allows the same structure to support different uses over time.

Sustainability and engagement with the natural world are integral to the project’s intent. The Bubble’s compact footprint reduces material use and operational energy demand, while its openness to light, air, and outdoor space supports both environmental performance and human well-being. Sustainability is approached not only as a matter of technical performance, but as a way of supporting intentional living through awareness of scale, resource use, and relationship to place.

From a construction standpoint, the Pendulum Bubble is designed to support partial to full prefabrication. Prefabrication allows for cost control, speed of deployment, and consistency of quality, while remaining adaptable to different fabrication environments and labor models. This flexibility supports deployment across a range of contexts, from municipal shelter programs to individual owner-builders.

Flexibility under varying building codes is another central design intention. By maintaining interior dimensions and programmatic elements compatible with multiple regulatory categories, the Bubble aims to be able to function as a detached bedroom, an accessory dwelling unit, an alternative shelter pod, or a standalone small house depending on jurisdiction and context. This regulatory compatibility aims to reduce reliance on loopholes and increases the likelihood that units can transition between uses over time.

The Bubble is also conceived to operate in aggregation. Individual units can be clustered to form small neighborhoods or village-scale communities that balance privacy with shared space and social infrastructure. In these configurations, the consistency of the core simplifies planning and service provision, while the capacity for adaptation allows individual dwellings to evolve in response to occupant needs.

Finally, the Pendulum Bubble is designed to support partial or full off-grid operation when needed. While technically demanding, this capability reflects a commitment to resilience and autonomy in contexts where utilities may be unavailable, unreliable, or intentionally minimized. Off-grid capacity is treated not as a novelty, but as part of a broader strategy for adaptability and long-term relevance.

Taken together, these design intentions position the Pendulum Bubble not as a single solution, but as a flexible framework capable of supporting multiple housing trajectories over time.

The Pendulum Bubble as a Core

The Pendulum Bubble can be understood not just as a discrete housing unit, but as a foundational core around which multiple forms of dwelling can emerge. This distinction is intentional and fundamental to the project’s logic. Rather than delivering a complete and fixed object, the Bubble concentrates the most complex and essential elements of domestic life into a compact structure that can function independently while remaining open to future expansion.

At its most basic level, the Bubble functions as a complete, livable space. It provides a protected environment and accommodates sleeping, living, cooking, bathing, and utility systems within a compact footprint. This completeness is critical. The Bubble is designed to be occupied from day one, allowing it to operate credibly within both shelter and housing contexts without deferring dignity, comfort, or functionality.

What differentiates the Bubble from many small housing and shelter typologies is its explicit anticipation of change. The design assumes that occupants’ needs, resources, and aspirations will evolve, and that the built environment should be able to evolve alongside them.

Expansion is treated as an expected condition rather than as an exception.

A central strategy enabling this flexibility is the separation of the dwelling core from its protective envelope. The Pendulum Bubble employs an external structural frame utilizing a wood bypass system that supports a lightweight marine canvas roof held independently of the core. This configuration creates a second protected volume above and around the dwelling that can be used in multiple ways while limiting an increase to the complexity or cost of the initial build. Within this protected zone, additional space can be used for storage, sleeping, living, or utility infrastructure depending on context and need. In some cases, it may support off-grid systems such as water storage or photovoltaic infrastructure. In others, the roof may be pulled back for stargazing. Importantly, the design does not prescribe how this space must be used, allowing it to be shaped by occupants rather than dictated by the architect. The independent external frame and canvas roof are key elements that allow for disassembly and reassembly should the unit need to be moved or adapted in significant ways. As resources allow or circumstances change, the Bubble’s core may be incorporated into a larger envelope. The superstructure and roof may be removed or replaced, leaving behind a compact but complete core that can serve as the kitchen, bathroom, living, and utility spine of a larger dwelling. In this way, the Bubble is designed to be able to seed future housing if the homeowner desires.

Equally important is the Bubble’s capacity for aggregation from its onset. While each unit is designed to function independently, groups of Bubbles can be arranged to form small neighborhoods, villages, cottage clusters, or campus-like settings organized around shared outdoor spaces and amenities. In these configurations, modest scale supports density without sacrificing privacy, and consistency of the core simplifies infrastructure planning while allowing individual dwellings to evolve uniquely.

Underlying these design decisions is a commitment to dignity as a spatial condition. The Pendulum Bubble does not seek to emulate conventional housing at a reduced scale, nor does it adopt the aesthetics of emergency shelter. Instead, it creates spaces that feel intentional, cared for, and capable of supporting daily life with clarity and purpose. Light, proportion, and materiality are treated as essential components of domestic experience rather than as optional enhancements.

The project reframes what it means to build shelter and small housing. It suggests that the most valuable contribution architecture can make in this space is the delivery of possibilities.

Applications Across the Housing Spectrum

Because the Pendulum Bubble is conceived as a core rather than a fixed typology, it is capable of operating across a wide range of housing and shelter contexts. Its value lies not in serving a single programmatic need, but in its ability to remain relevant as circumstances change. The same architectural logic can support shelter, small permanent housing, incremental homebuilding, and intentional living by choice.

Shelter and Transitional Housing

Within non-congregate shelter and village models, the Pendulum Bubble can function as a high-quality sleeping and living unit clustered around shared facilities. Its compact footprint and controlled cost allow it to compete directly with existing shelter units, while its completeness and spatial quality offer a meaningful improvement over many current models. Privacy, autonomy, and personal control are treated as foundational conditions rather than privileges. Crucially, the Bubble is not designed to become stranded as a single-use shelter artifact. Units can be relocated, repurposed, or incorporated into future housing developments as needs shift. This capacity extends the useful life of each unit and improves the long-term value of public and philanthropic investment by allowing shelter infrastructure to participate directly in permanent housing pathways.

Disaster Response

In post-disaster and climate-related displacement contexts, speed, adaptability, and durability are essential. The Pendulum Bubble’s size, compatibility with prefabrication, and design for disassembly make it suitable for rapid deployment. At the same time, its capacity for expansion and integration into longer-term housing pathways addresses a persistent failure of emergency shelter, which often remains temporary far longer than intended (think Katrina trailer). In these scenarios, the Bubble can serve as immediate habitation while providing a foundation for rebuilding that unfolds over time. Rather than cycling displaced residents through multiple layers of temporary housing, the same structure can remain in use as conditions stabilize and resources become available.

Small Permanent Housing and Intentional Living

For individuals and households pursuing modest or intentional living by choice, the Pendulum Bubble can function as a complete small home. Its scale, efficiency, and engagement with light and outdoor space align with values of sustainability, autonomy, and reduced environmental impact. In these contexts, the Bubble is not a compromise or stepping stone, but a deliberate dwelling aligned with personal priorities. Where desired, the unit’s capacity for expansion allows it to grow alongside changing needs, or remain as a freestanding space alongside others.

Accessory Dwellings and Backyard Infill

As municipalities revisit zoning regulations to allow for increased density and diversified housing types, the Pendulum Bubble offers a flexible option for accessory dwelling units and backyard infill. While the initial design is smaller than ADU requirements in some municipalities, it anticipates compatibility with multiple regulatory classifications in order to operate within evolving residential contexts. In these applications, the Bubble can support intergenerational living, rental income, caregiving arrangements, backyard office, or just extra space. Over time, it may be incorporated into larger residential compositions or remain independent, depending on site conditions and household needs.

Rural and Exurban Housing

In rural and exurban contexts, where access to utilities, capital, and formal housing markets may be limited, the Pendulum Bubble’s off-grid capabilities and phased expansion strategy provide a viable pathway to housing. The unit can be deployed initially as a complete dwelling and later incorporated into a larger structure such as a barndominium as resources allow. This approach supports self-determined building practices while maintaining a level of quality and performance often absent from informal or ad hoc construction. It also reduces the pressure to complete housing in a single phase, aligning investment with lived realities.

Community Clusters and Intentional Neighborhoods

When aggregated, Pendulum Bubbles can form the basis of small neighborhoods or cottage-style communities organized around shared outdoor spaces and amenities. These clusters benefit from reduced infrastructure requirements, efficient land use, and opportunities for social connection without sacrificing individual autonomy. The Pendulum Bubble is intentionally designed to serve constituencies whose needs often intersect but are rarely addressed by a single housing typology. These include municipalities seeking shelter options that function as direct pathways to permanent housing, individuals and families pursuing affordability and intentional living, communities experimenting with collective arrangements, and service providers responding to displacement in the wake of climate and natural disasters.

Implications for Policy, Practice, and Design

Reframing shelter and small housing as incremental systems rather than finished products carries implications beyond any single project.

For municipalities, it suggests the need to reconsider regulatory frameworks that assume permanence must be achieved at the moment of occupancy. Policies that allow for phased development, flexible definitions of dwelling units, and alternative permitting pathways can enable more responsive and cost-effective housing solutions. Importantly, this does not require abandoning safety or quality standards, but aligning them with how people actually build, adapt, and inhabit space over time.

For service providers, the Pendulum Bubble highlights the value of shelter environments that support agency, dignity, and future orientation. When shelter is designed as a foundation rather than a stopgap, it can reinforce stabilization efforts and support transitions to permanent housing rather than interrupting them.

For architects and designers, this approach calls for a shift in professional posture. Designing for adaptability requires comfort with unknown future collaborators and an acceptance that housing will change in ways that cannot be fully predicted. Rather than delivering fixed objects, architects are asked to design frameworks that support growth, modification, and participation over time. This expands the scope of architectural responsibility beyond the moment of occupancy and places greater emphasis on long-term relevance and stewardship.

For funders and policymakers, incremental housing challenges conventional metrics of success. Speed, cost, and unit count remain important, but they are insufficient on their own. Housing that can adapt, relocate, or integrate into future development retains value longer and reduces the need for repeated cycles of temporary investment. Funding for housing and shelter can be combined into one investment. Evaluating housing as an evolving asset rather than a one-time deliverable can improve both fiscal and social outcomes.

Conclusion

The distinction between shelter and housing is often treated as self-evident. In practice, it is a product of regulatory, financial, and professional frameworks that privilege completeness, fixity, and single-use solutions. As housing affordability declines and climate-related displacement increases, this distinction has become increasingly misaligned with lived reality.

The Pendulum Bubble serves as a case study for an understanding of small housing that does not propose to resolve these conditions on its own. By treating shelter as a better beginning rather than a better endpoint, and by designing housing as an adaptable core rather than a finished product, it challenges assumptions that limit who housing is for and how it can evolve. And, critically, by designing units as permanent housing of choice that can serve as shelter in some cases rather than designing shelter that can unintentionally become long term housing, architects can contribute to an approach that utilizes their larger skillset.

Incremental housing is not a new idea. It is a suppressed one. Recovering its logic requires not only regulatory reform, but architectural approaches that acknowledge housing as a process shaped by time, resources, and human agency. The Pendulum Bubble is one such approach. It demonstrates how small, well-designed cores can support multiple housing trajectories without relying on exception, avoidance, or disposability.

In doing so, it invites a broader reconsideration of how shelter, housing, and permanence might be reimagined as parts of a continuum. When housing is designed to grow with people rather than replace them, it can support stability, dignity, and possibility across a wider range of lives and circumstances.

As Pendulum continues to evolve its Pendulum Bubble design approach through prototyping, dialogue, and community feedback, we look forward to sharing outcomes and our evolution in this realm.

“Someday we’ll build a home on a hilltop high – You and I – Shiny and new, a cottage that two can fill – And we’ll be pleased to be called – The folks who live on the hill. Someday we may be adding a wing or two – a thing or two – We will make changes as any family will – But we will always be called – The folks who live on the hill. ” -from The Folks Who Live on the Hill (Kern & Hammertstein), an American Standard.

About the Authors

Jonathan O’Neil Cole

Jonathan O’Neil Cole is the founding principal of Pendulum Studio, a Kansas City–based architecture firm known for its innovative civic, residential, and sports facility design. With a career spanning over two decades and more than 22 ballparks nationwide, Cole is recognized as a leading mind in sports architecture.

In recent years, Cole has expanded Pendulum’s impact through ventures like the Pendulum Lifestyle studio and a new fabrication shop – Pendulum Industrial Works.  His latest effort, the Pendulum Bubble, reflects a deep commitment to socially responsive design.

For Cole, this tiny house represents the power of Pendulum’s design ethos to address pressing 21st-century issues such as housing, sustainability, and equity.  His work continues to explore how architecture can empower communities, challenge norms, and deliver long-term value through innovation, craft, and purpose-driven design.

Todd Ferry

Todd Ferry is an architect, researcher, educator, and nationally recognized leader in public-interest design, focusing on how architecture can address pressing social issues such as homelessness. During his more than ten years as associate director at Portland State University’s Center for Public Interest Design, he led pioneering efforts in alternative shelter, mobile placemaking, and community engagement, most notably advancing the creation of tiny house villages to address homelessness, including the country’s first city-sponsored tiny house village. This work has been featured in publications including Architectural Record and The New York Times. He is a co-founder of PSU’s Homelessness Research and Action Collaborative (HRAC) and a faculty fellow of the Institute for Sustainable Solutions. In collaboration with HRAC colleagues, he has conducted the largest study to date on the impacts and outcomes of tiny home villages for people experiencing homelessness. His current National Science Foundation-funded research explores how to support Alaska Native communities facing displacement due to climate change through improved housing design and participatory design processes. Now based in Baltimore, Todd serves as Studio Director for Pendulum’s Mid-Atlantic region, where he is advancing the Pendulum Bubble and forging new typologies to address critical housing needs.

Endnotes

  1. U.S. Census Bureau, “Highlights of 2024 Characteristics of New Housing,” accessed December 17, 2025, https://www.census.gov/construction/chars/highlights.html.
  2. U.S. Department of Housing and Urban Development, The 2024 Annual Homeless Assessment Report (AHAR) to Congress, Part 1: Point-in-Time Estimates of Homelessness (Washington, DC: HUD, 2024), https://www.huduser.gov/portal/sites/default/files/pdf/2024-AHAR-Part-1.pdf.
  3. J. Greene, T. Ferry, E. Leickly, and F. H. Spurbeck, “Cost comparison of congregate, motel, and village-type shelters for people experiencing homelessness,” Journal of Social Distress and Homelessness (2025): 1–9, https://doi.org/10.1080/10530789.2025.2473756.
  4. Pendulum Studio, The Pendulum Bubble (internal publication, 2025).
  5. J. Romero, “The House Is in the Mail,” Econ Focus (Federal Reserve Bank of Richmond), 2019, https://www.richmondfed.org/publications/research/econ_focus/2019/q2-3/economic_history.
  6. San Francisco Planning Department, Earthquake Shacks Theme Document (San Francisco: City and County of San Francisco, 2021), https://sfplanning.org/sites/default/files/documents/preserv/HCS_Earthquake_Shacks_Theme_Document.pdf.
  7. Federal Emergency Management Agency, “Transportable Temporary Housing Units: Frequently Asked Questions,” last modified January 31, 2025, https://www.fema.gov/fact-sheet/transportable-temporary-housing-units-frequently-asked-questions.
  8. American Planning Association, “Accessory Dwelling Units,” APA Knowledgebase, accessed December 17, 2025, https://www.planning.org/knowledgebase/accessorydwellings/.
  9. Agha, M., & Lambert, L. (2020, December 16). Outrage: Informality is a fallacy. The Architectural Review.

 

Design Intelligence in Practice: S.C.O.R.E. – Stadiums Created with Operationally Resilient Economics

By: Jonathan O’Neil Cole, AIA, NCARB, NOMA
Pendulum Studio

Executive Summary

Stadiums Created with Operationally Resilient Economics (S.C.O.R.E.) is a performance-based design framework developed by Jonathan O’Neil Cole, AIA, NCARB, NOMA, of Pendulum Studio. It advances architectural practice by integrating creativity, technology, and data to measure how design contributes to environmental, economic, and social outcomes. Building on the foundation established in Ballpark Design for the Future (Pendulum Studio, 2014), the framework translates design intent into measurable performance through continuous evaluation and feedback.

S.C.O.R.E. aligns with the AIA Framework for Design Excellence by organizing its ten measures into five domains: Strategy, Creativity, Operations, Research, and Experience. Each domain focuses on quantifiable aspects of design performance such as equity, efficiency, sustainability, and user well-being. The methodology is particularly suited for stadiums and civic venues where scale, occupancy, and operational complexity require a high level of coordination and accountability.

Recognizing that USGBC LEED v4 certification can be cost-prohibitive for projects ranging from $10 million to $100 million, S.C.O.R.E. applies equivalent rigor through a more flexible, data-driven process. The framework integrates tools such as BIM coordination, energy modeling, and life-safety simulation to provide transparent and verifiable performance metrics without the administrative burden of formal certification.

The Meritus Park project in Hagerstown, Maryland, demonstrates the framework’s effectiveness. Developed on a reclaimed brownfield site, the stadium reconnected neighborhoods through accessible pedestrian corridors, community spaces, and adaptive programming. Independent analysis verified outcomes consistent with LEED v4 Silver performance, including a 51.29 percent energy improvement, 26 percent water reduction, and 68.6 percent waste diversion. A timed egress simulation confirmed full evacuation within 14.6 minutes in compliance with NFPA 101 standards. The project’s design and programming have contributed to renewed downtown activity and community engagement.

S.C.O.R.E. positions architecture as both an art and a measurable science. By linking design excellence with operational data and economic value, it provides a pathway for architects, developers, and municipalities to achieve more resilient, equitable, and accountable built environments.


Architecture for Resilient Economies

Architecture today is defined not only by creativity but by accountability. Designers must demonstrate how each project performs economically, environmentally, and socially over time. S.C.O.R.E., Stadiums Created with Operationally Resilient Economics was developed to meet that demand. It ensures that every design move contributes to measurable outcomes that enhance community value and operational resilience.

At Pendulum Studio, S.C.O.R.E. turns design into a continuous process of learning and refinement. It merges technology, creativity, and financial strategy to ensure that civic spaces, especially stadiums, become sustainable engines of growth rather than single-use venues.

Circular infographic titled “S.C.O.R.E.” which stands for “Stadiums Created with Operational Resilient Economics.” The circle is divided into five color-coded segments, each representing a pillar: • S (blue): Integration & Equity • C (orange): Community-Driven Design • O (gray): Wellness & Functionality • R (green): Ecology, Energy, Water • E (black): Economy, ROI At the center of the circle is a dark blue inner ring with a light bulb icon and the number “50” in white.

The S.C.O.R.E. Framework

The American Institute of Architects (AIA) Framework for Design Excellence defines ten measures that guide the profession’s responsibility to human and environmental well-being: Integration, Equitable Communities, Ecosystems, Water, Economy, Energy, Well-being, Resources, Change, and Discovery. These principles form the foundation of design excellence, promoting architecture that advances sustainability, inclusivity, and resilience.

S.C.O.R.E., which stands for Stadiums Created with Operationally Resilient Economics, builds directly upon this foundation. It does not replace the AIA Framework but distills it into a focused system designed specifically for stadiums and large civic venues. These facilities present unique challenges, mass gatherings, variable occupancy, significant environmental impact, and enduring civic visibility. They must perform across physical, economic, and cultural dimensions.

Despite LEED v4’s status as a robust and globally recognized green building standard, its adoption by private developers and municipalities, particularly for mid-scale projects in the $10 million to $100 million range, remains modest. A primary barrier is cost: beyond registration and certification fees, which scale with building size and review complexity, projects often incur additional “soft” costs for coordination, documentation, specialty consultants, and performance modeling. These added expenses can represent 1 to 5 percent of total project budgets, making LEED less appealing in tightly constrained financial models. Municipal and private stakeholders often lack institutional capacity or incentives, such as dedicated sustainability staff or long-term operating budgets, to manage the complex documentation, verification process, and ongoing performance tracking that LEED requires.

Academic research also indicates that LEED adoption varies regionally, with project teams often focusing on easier credits rather than holistic performance, suggesting that the system’s procedural demands can discourage deeper implementation. In many cases, decision makers prioritize short-term returns or simpler compliance paths over certification when they cannot directly realize or recoup long-term operational benefits. Within this context, S.C.O.R.E. provides a more targeted and scalable technical framework for integrating performance metrics, life-safety modeling, and financial analytics into design practice, reducing administrative overhead and aligning more closely with stakeholder interests in accountability, adaptability, and measurable resilience.

Correlation Between the AIA Framework and the S.C.O.R.E. Domains

The following summary illustrates how the AIA’s ten measures of Design Excellence are distilled into the five interdependent domains of the S.C.O.R.E. framework. This mapping clarifies how broad architectural principles are transformed into operational strategies specific to stadium design and civic infrastructure.

AIA PrincipleCorresponding S.C.O.R.E. Domain(s)
1. IntegrationStrategy, Creativity, Operations
2. Equitable CommunitiesStrategy, Experience
3. EcosystemsStrategy, Operations, Research
4. WaterOperations, Research
5. EconomyStrategy, Operations
6. EnergyOperations, Research
7. Well-beingCreativity, Experience
8. ResourcesOperations, Research
9. ChangeStrategy, Operations, Research
10. DiscoveryResearch, Experience

Through this correlation, Stadiums Created with Operationally Resilient Economics becomes a practical extension of the AIA Framework, refining its universal measures into a system that accounts for the complexity and civic importance of stadiums. It ensures that each design decision contributes to measurable outcomes in sustainability, safety, financial performance, and public experience.

In doing so, S.C.O.R.E. reinforces the AIA’s vision of design excellence while providing a clear roadmap for how stadium architecture can perform as both a civic asset and an enduring economic catalyst.

Translating AIA Design Excellence to Stadiums Created with Operationally Resilient Economics

Stadiums Created with Operationally Resilient Economics (S.C.O.R.E.) builds on the AIA Framework for Design Excellence and organizes its ten measures into five interrelated domains that address the unique challenges of stadium architecture. Each domain reflects a balance of social value, environmental performance, and operational resilience, defining how civic venues can achieve measurable, enduring impact.

    • S – Integration & Equity
      Focuses on the coordination of people, place, and purpose. It emphasizes equitable access, stakeholder engagement, and community representation throughout the design process, ensuring that every project outcome strengthens civic inclusion and social balance.
    • C – Community-Driven Design
      Encourages participatory planning, cultural relevance, and long-term adaptability. This domain aligns design vision with local identity and collective benefit, positioning stadiums as platforms for year-round civic activation.
    • O – Wellness & Functionality
      Addresses user experience, comfort, and environmental quality. It integrates health-focused design strategies—such as daylighting, air quality, and universal accessibility—to support both occupant wellness and operational performance.
    • R – Ecology, Energy, and Water
      Centers on sustainable resource management and environmental stewardship. It measures performance across energy efficiency, water conservation, and material life cycles, ensuring stadiums contribute positively to their ecological context.
    • E – Economy & Return on Investment
      Links design excellence to fiscal responsibility. This domain evaluates long-term operational efficiency, maintenance strategies, and community return, confirming that resilient design also delivers economic value.

Through these five domains, S.C.O.R.E. creates a measurable bridge between design intent and realized performance, defining how architecture can simultaneously serve people, place, and prosperity.

This distillation allows the AIA’s broad measures to operate within the specialized context of stadium design, where environmental stewardship, operational resilience, and economic impact converge.


Case Study: Meritus Park – Hagerstown, Maryland              (2024 & 2025 Atlantic League Ballpark of the Year)

A labeled aerial map titled “Predevelopment Site Plan” showing downtown Hagerstown, Maryland. The map highlights the future Meritus Park site in red near the intersection of West Baltimore Street and Summit Avenue. Yellow dashed arrows indicate the alignment of the historic trail connecting several key locations. Numbered blue circles mark sites identified in the legend: 01 – Hagerstown Housing Authority, 02 – Meritus Park Site, 03 – Harold Mail Building, 04 – Washington County Court House, 05 – District Court House, 06 – Washington County Library, and 07 – Historic Trail. The layout shows the site’s connection to surrounding civic, cultural, and public destinations.

Project Description

Meritus Park stands at the heart of downtown Hagerstown, Maryland, as a contemporary example of how civic architecture can reconnect history, culture, and community. The project occupies land that once housed Hagerstown’s first train station in the early twentieth century, a site that later became a light-industrial corridor as rail infrastructure expanded throughout the region. By the twenty-first century, this area had fallen into disuse, characterized by surface parking and vacant industrial buildings. The redevelopment of this site into a civic ballpark represents the city’s strategic reinvestment in its urban core and its industrial heritage.

For more than a century, Hagerstown has been a baseball town. Professional teams such as the Hubs, Owls, Braves, Packets, and later the Suns defined local identity and community gathering. From 1930 until 2019, Municipal Stadium served as the home for affiliated minor-league baseball and stood as a touchstone for civic life. Following the stadium’s demolition in 2022, the city sought to preserve its baseball legacy while reimagining how a ballpark could serve as an engine of downtown renewal. Meritus Park, which opened in May 2024, achieves that balance by combining heritage with innovation.

The image shows a predevelopment site plan for downtown Hagerstown, Maryland, using an aerial map to illustrate the location and surrounding context of the proposed Meritus Park site. The central area of the map is shaded red to identify the Meritus Park site near the intersection of West Baltimore Street and Summit Avenue. A dashed yellow line with arrows traces the alignment of the historic trail, connecting the park site to nearby civic and cultural landmarks. Blue numbered circles mark seven key locations that correspond to a legend on the right side of the image: 01 – Hagerstown Housing Authority, 02 – Meritus Park Site, 03 – Harold Mail Building, 04 – Washington County Court House, 05 – District Court House, 06 – Washington County Library, and 07 – Historic Trail. The map emphasizes how the redevelopment area links to major public institutions and pedestrian pathways within the urban core.

The stadium’s design integrates seamlessly into Hagerstown’s historic urban fabric. It reconnects adjacent neighborhoods through improved pedestrian corridors and a realigned segment of the Chesapeake & Ohio (C&O) Canal National Heritage Trail. The trail now flows directly through the site, linking the ballpark to downtown streets, the Arts & Entertainment District, and the Washington County Museum of Fine Arts. This new configuration enhances visibility, safety, and accessibility, transforming what was once a neglected edge of downtown into an active civic gateway.

Before redevelopment, pedestrian activity within the project area was limited primarily to daytime office use, with sparse evening and weekend traffic. Since the ballpark’s completion, preliminary observations suggest increased downtown pedestrian activity, particularly along West Baltimore and Summit Avenue. Local businesses have reported an increase in walk-in sales on event days, and the public spaces surrounding the park now host daily users even outside scheduled events. Meritus Park’s adjacency to residential and cultural districts has extended the rhythm of downtown life beyond the traditional nine-to-five window, creating a sense of continuity between civic, commercial, and recreational functions.

Public safety is an essential dimension of the park’s community impact. Prior to redevelopment, Hagerstown’s violent crime rate stood at approximately 712 incidents per 100,000 residents, significantly higher than the Maryland and U.S. averages. Concurrently, Washington County recorded a 22 percent year-over-year reduction in fatal overdoses, signaling broader improvement in community health and engagement. While it is too early to attribute specific outcomes directly to the new stadium, the project has introduced conditions that research associates with safer urban environments: consistent activation, enhanced lighting, and “eyes on the street.” The Hagerstown Police Department has partnered with the city to monitor incident data around the stadium through public reporting tools such as CityProtect, providing a transparent foundation for evaluating long-term impacts.

Beyond its physical footprint, Meritus Park serves as a platform for civic participation. The venue operates as a multi-use destination, hosting concerts, festivals, markets, and educational programming in addition to professional baseball. These events have diversified downtown visitation patterns, strengthened local business exposure, and supported Hagerstown’s broader City Center revitalization strategy. The project exemplifies how intentional design and community-oriented programming can transform an underused industrial site into an inclusive civic catalyst.

Aerial view of Meritus Park in Hagerstown, Maryland, showing the ballpark integrated into the downtown fabric with surrounding historic buildings, tree-lined streets, and the colorful mural on the adjacent parking structure designed as part of the city’s urban revitalization effort. The stadium’s field, seating, and concourse are visible, emphasizing its role as a central civic and cultural destination.

Meritus Park demonstrates that architecture, when informed by history and guided by community purpose, can foster measurable improvements in urban vitality. It honors Hagerstown’s cultural roots while shaping its future, illustrating the potential for thoughtful redevelopment to unify heritage, accessibility, safety, and shared civic identity.

The aerial perspective of Meritus Park illustrates how the stadium serves as both civic infrastructure and cultural catalyst. Positioned on a reclaimed brownfield within downtown Hagerstown, it anchors a network of parks, pedestrian corridors, and local businesses. The design embodies AIA’s call for architecture that strengthens community resilience through adaptive reuse, economic stimulation, and environmental stewardship.

Infographic displaying S.C.O.R.E. performance metrics for Meritus Park with a total score of 43. The circular chart shows scores of 9 for Stadiums, 8 for Created, 9 for Operational, and 8 for Resilient. Supporting metrics include: 100% BIM integration across all disciplines with ticketing and accessibility equity, 100% energy modeling for the building envelope, 80% multi-use functionality supporting baseball, football, lacrosse, soccer, and concerts, 80% grid consumption reduction through LED field lighting, and 5% modular materials used for drink rails and seating. The data highlights Pendulum Studio’s integrated design approach emphasizing efficiency, adaptability, and sustainable performance at Meritus Park.

The accompanying S.C.O.R.E. performance dashboard (above) visualizes Meritus Park’s comprehensive evaluation under the five design pillars: Strategy, Creativity, Operations, Research, and Experience. The project achieved a composite score of 43, classifying it as an Exemplary Project-a quantifiable benchmark that links architectural quality with operational, environmental, and community outcomes. This measurable framework aligns with the American Institute of Architects (AIA) ‘Design for Integration’ principle by demonstrating how design excellence can be both creative and accountable.

Meritus Park: A Living Model of Operationally Resilient Economics

Meritus Park exemplifies the S.C.O.R.E. Framework in full application. Built on a reclaimed brownfield site, the project transformed underutilized land into a center for civic engagement. It combines sustainability, technology, and social activation into one cohesive design system.

The project achieved 57 points under the LEED v4 system, equivalent to Silver-level performance. Key metrics include a 51.29 percent energy improvement over baseline, a 26 percent indoor water-use reduction, and 75 percent stormwater capture. Materials tracking documented 57 Environmental Product Declarations (EPDs) and a 68.6 percent waste diversion rate. Each of these outcomes was validated through independent LEED review, providing quantifiable evidence of performance.

Beyond the numbers, Meritus Park proves how sustainability supports economics. Reduced operating costs, enhanced comfort, and consistent community engagement all contribute to long-term viability. The project’s design also prioritized local labor and materials, ensuring that financial investment stayed within the community.

A wide-angle view of Meritus Park, a modern baseball stadium with green artificial turf and a red infield. The image is taken from behind home plate, looking toward the stands and press boxes under an overcast sky. Stadium lights are illuminated, and seating areas extend along both sides of the field. In the background, a colorful mural decorates a tall building, while smaller brick and white buildings line the right side of the scene.

This LEED v4 performance data supports the S.C.O.R.E. framework’s quantifiable impact. Each category-energy, water, materials, and community connectivity-directly aligns with the AIA’s ten measures of Design Excellence, providing verifiable evidence of performance and sustainability.

Meritus Park – Sustainability Performance Summary (LEED v4):

CategoryAchievementPoints
Integrative ProcessAchieved synergies between energy and water modeling, resulting in 51.29% energy cost reduction and elimination of permanent irrigation systems.1
Location and TransportationRedeveloped urban brownfield site within city core; High Priority Site in Qualified Census Tract; Walk Score 83; six bus routes within ¼ mile; 60% reduced parking footprint; 6 EV-ready spaces.10
Sustainable SitesFull compliance with erosion and sediment control plan; heat island reduction via high-reflectance roofing and paving; construction pollution prevention and stormwater management achieved.2
Water EfficiencyNo permanent irrigation system; 26.08% indoor water use reduction through low-flow fixtures and fittings; building-level water metering installed per LEED prerequisite.3
Energy and AtmosphereEnhanced and envelope commissioning; 51.29% energy performance improvement over ASHRAE baseline; building-level energy metering; non-CFC refrigerants; fundamental commissioning achieved.24
Materials and Resources57 Environmental Product Declarations (EPDs); 10 products with embodied carbon optimization; 48.5 products with ingredient disclosure; 68.61% construction waste diversion via 5 streams; recycling plan implemented.5
Indoor Environmental QualityCO₂ monitoring in all densely occupied interior spaces; 100% low-emitting paints, coatings, adhesives, ceilings, and wall panels; thermal comfort per ASHRAE 55; construction IAQ plan and tobacco smoke control enforced.6
InnovationExemplary reduced parking (60% below base ratio); exemplary low-emitting materials (≥90% compliance in 4 categories); LEED AP BD+C involvement for project delivery.3
Regional PriorityEnhanced Commissioning; Sensitive Land Protection; Surrounding Density and Diverse Uses achieved regional priority thresholds for sustainability leadership.3

Total Achieved Points: 57 (Equivalent to LEED Silver Level under LEED v4 BD+C: New Construction and Major Renovation).

All 12 prerequisites satisfied, including commissioning, refrigerant management, water and energy metering, and tobacco smoke control, as verified by Elevar Design Group LEED documentation and final scorecard.

This combination of data and design demonstrates how S.C.O.R.E. converts architectural ideals into measurable performance. It proves that a well-designed stadium is not a cost center but an enduring community investment.

Although the owner of the facility required Meritus Park be designed to a USGBC LEED v4 Silver minimum as well as enhanced building envelope commissioning, they chose not to pursue formal USGBC certification.

Meritus Park – Life Safety and Technical Validation

Technical performance extends beyond environmental metrics. Pendulum’s integration of life safety modeling into S.C.O.R.E. reinforces its value as a framework for technical advancement. For Meritus Park, a comprehensive Life Safety Evaluation and Timed Egress Analysis were conducted to verify compliance with NFPA 101 Life Safety Code and International Building Code (IBC) standards.

The stadium’s Type II-B construction with full sprinkler coverage and open-air design provides inherent fire protection and occupant safety. Timed egress simulations confirmed that under maximum occupancy, total evacuation time was 14.6 minutes-well within the NFPA 101 threshold of 20 minutes. Exit width, stair capacities, and travel distances were analyzed using computational modeling to ensure that all occupants could evacuate safely without congestion or delay.

This level of validation exemplifies the technical precision embedded in S.C.O.R.E. It treats life safety as a design performance metric, not a compliance checkbox. By combining code analysis, simulation, and real-world testing, Pendulum advances architecture into a data-driven, predictive science.

In alignment with the AIA Framework for Design Excellence, which calls for architects to create environments that are safe, adaptable, and resilient, Jonathan O’Neil Cole elevates life safety from a baseline requirement to a measurable design performance metric. His S.C.O.R.E. methodology integrates technical modeling, timed egress simulations, and post-occupancy evaluation within the design process, setting a new standard for transparency and rigor in stadium architecture.

Meritus Park – Economic Sustainability as Design Intelligence

A color-rendered stadium site plan for Meritus Park in Hagerstown, Maryland, labeled “Stadium Site Plan.” The layout shows the baseball field with spectator seating, entry plazas, and surrounding amenities. Key locations are marked with numbered blue circles corresponding to the legend on the right. The legend identifies 17 features: 01 – Historic Trail Realigned, 02 – Home Plate Entry, 03 – Elevated Community Space, 04 – Field Level Seating, 05 – Asymmetrical Seating Bowl (Soccer), 06 – Escalator Access (2), 07 – Open Air Entertainment Zone, 08 – Elevated Group Party Deck, 09 – VIP Parking, 10 – Team Store and Ticketing, 11 – Landscaped Entry Plaza, 12 – Open Air Beer Garden, 13 – Group Plaza, 14 – Historic Trail Playground, 15 – Loading Zone/Trash and Recycling, 16 – Protective Netting, and 17 – Harold Mail Building. The map includes surrounding streets, Summit Avenue and West Baltimore Street, and indicates the stadium’s integration with adjacent public spaces and pedestrian pathways.

S.C.O.R.E. advances sustainability through the lens of economics. Operational resilience-efficient energy use, optimized maintenance, and community activation-translates directly into financial durability. At Meritus Park, these efficiencies lowered annual operating costs and extended system lifespans, proving that environmental responsibility and economic performance are inseparable.

Jonathan O’Neil Cole’s methodology aligns financial modeling with architectural design, establishing a new standard for how architects define value. S.C.O.R.E. demonstrates that data, design, and discipline can produce environments that perform for both people and profit.

Together, the S.C.O.R.E. metrics dashboard and Meritus Park’s built reality demonstrate the future of data-informed design practice: architecture that unites creativity with proof of performance, inspiring confidence among clients, stakeholders, and communities.


Conclusion: Architecture That Proves Its Value

S.C.O.R.E., or Stadiums Created with Operationally Resilient Economics, embodies Pendulum Studio’s belief that great design must be both visionary and verifiable. Developed by Jonathan O’Neil Cole, the framework transforms architectural creativity into measurable intelligence and civic value.

Meritus Park exemplifies this philosophy. Its performance, 57 verified LEED v4 points, a 51.29 percent energy improvement, and a 14.6-minute total egress time under full occupancy, demonstrates that design can achieve quantifiable results in resilience, safety, and sustainability. These are not incidental metrics; they are evidence of intentional, accountable design.

S.C.O.R.E. translates the American Institute of Architects (AIA) Framework for Design Excellence into action. It embodies the AIA’s focus on Integration, Well-being, and Change through measurable systems of strategy, creativity, operations, research, and experience. This alignment bridges human experience and technical precision, positioning design as a catalyst for both social and economic advancement.

Through this methodology, Cole demonstrates the architect’s role as a steward of performance. S.C.O.R.E. ensures that civic venues, particularly stadiums, evolve beyond entertainment spaces to become engines of urban renewal, drivers of local economies, and models of technical and environmental excellence.

Ultimately, S.C.O.R.E. demonstrates that design excellence can be quantified and taught. It demonstrates that beauty and accountability can coexist when design is guided by purpose, data, and human-centered outcomes. Under Jonathan O’Neil Cole’s leadership, Pendulum Studio continues to advance architecture as both an art and a science, delivering work that performs, endures, and creates lasting value.


Additional Pendulum Projects Completed with the S.C.O.R.E. Methodology

Neuroscience Group Field – Appleton, Wisconsin   (Renovation 2013 & 2023)


An infographic summarizing the S.C.O.R.E. performance evaluation for Neuroscience Group Field in Appleton, Wisconsin. The image features a nighttime photograph of the stadium entrance with snow on the ground and warm lighting. To the right, a circular S.C.O.R.E. chart displays a total score of 40, broken down by category: S (Integration & Equity) – 8, C (Community-Driven Design) – 9, O (Wellness & Functionality) – 8, R (Ecology, Energy, Water) – 7, and E (Economy & ROI) – 8. Below the chart are five circular metric graphics showing project performance indicators: • 100% BIM Integration for all disciplines including ticketing and accessibility equity • 100% Energy Modeling for the building envelope • 80% Multi-Use capability across baseball, concert, and community events • 70% Grid Consumption Reduction achieved through LED field lighting • 7% Modular Materials utilization for drink rails and seating. The design visually communicates quantitative performance outcomes within the S.C.O.R.E. framework, highlighting sustainability, multi-functionality, and efficiency.

Dunkin’ Park – Hartford, Connecticut (Completed 2017)

An infographic showcasing the S.C.O.R.E. performance assessment for Dunkin’ Park in Hartford, Connecticut. The image includes an aerial photograph of the stadium taken at sunset, showing bright field lighting and a busy parking area. To the right, a circular chart displays a total S.C.O.R.E. of 42, broken down into five categories: S (Integration & Equity) – 9, C (Community-Driven Design) – 9, O (Wellness & Functionality) – 8, R (Ecology, Energy, Water) – 7, and E (Economy & ROI) – 9. Below the chart, five circular metric icons present quantitative project data: 100% BIM integration across all disciplines including ticketing and accessibility equity, 100% energy modeling for the building envelope, 70% grid consumption reduction achieved through LED field lighting, 66% multi-use capacity for baseball, concerts, and community events, and 3% modular materials used for drink rails and seating. The design visually communicates the project’s balanced performance across social, environmental, and operational domains within the S.C.O.R.E. framework.

Cool Today Park – North Port, Florida (Completed 2019)

An infographic showing the S.C.O.R.E. performance evaluation for CoolToday Park in North Port, Florida. The image features a photograph of the baseball field with players on the grass and two people standing together in the foreground under a sunny sky. To the right, a circular chart displays a total S.C.O.R.E. of 41, divided into five categories: S (Integration & Equity) – 8, C (Community-Driven Design) – 8, O (Wellness & Functionality) – 9, R (Ecology, Energy, Water) – 7, and E (Economy & ROI) – 9. Below the chart, five circular indicators show specific performance metrics: 100% BIM integration across all disciplines including ticketing and accessibility equity, 100% energy modeling for the building envelope, 75% multi-use flexibility for spring training, minor league, concert, and community events, 70% grid consumption reduction through LED field lighting, and 7% modular materials use for drink rails and seating. The graphic conveys how the project achieves balanced environmental, operational, and community performance through the S.C.O.R.E. framework.

Up Next: WiSE Stadium – Wilson, North Carolina              (Scheduled Completion 2026)

An aerial architectural rendering of a modern baseball stadium complex surrounded by city streets and green space. The stadium features a brick exterior facade, a full baseball field with players on the field, and seating areas wrapping around home plate and along both baselines. A large mixed-use building with residential or commercial units overlooks the outfield. The surrounding area includes tree-lined streets, sidewalks, landscaped plazas, and parking areas, illustrating how the stadium integrates with the surrounding urban fabric.


About the Author: Jonathan O’Neil Cole and the Future of Design Economics

Jonathan O’Neil Cole, AIA, NCARB, NOMA, is the founding principal of Pendulum Studio. He developed the S.C.O.R.E. Framework to align architectural creativity with technical, operational, and economic sustainability. Cole’s approach challenges architects to move beyond form-making and embrace a future where design, data, and resilience define true excellence.

Sources & References

Primary Works by Jonathan O’Neil Cole

Technical and Sustainability References

    • The American Institute of Architects (AIA). Framework for Design Excellence. AIA.org, 2023.
    • United States Green Building Council (USGBC). LEED v4 BD+C: New Construction and Major Renovation Reference Guide. Washington, D.C.: USGBC, 2024.
    • Elevar Design Group. LEED v4 Documentation and Final Scorecard: Hagerstown Multi-Use Sports & Events Facility. 2024.
    • FP&C Consultants. Life Safety Evaluation Report and Timed Egress Analysis for the Hagerstown Multi-Use Sports & Events Facility, 2024.
    • Pedestrian Wind Comfort and Stadium Microclimate Design. RWDI.com, 2022.
    • Buro Happold. Sports Venue Design and Environmental Modeling. BuroHappold.com, 2021.
    • International Code Council (ICC). International Building Code (IBC). 2021 Edition.
    • National Fire Protection Association (NFPA). NFPA 101: Life Safety Code. 2021 Edition.

Economic and Policy Context

    • United States Department of the Treasury. New Markets Tax Credit (NMTC) Program Overview. CDFIFund.gov, 2023.
    • org. “Tax Increment Financing.” Definition and Explanation of Mechanism. Accessed 2024.
    • Community Renewal Tax Relief Act of 2000. Public Law 106–554, 114 Stat. 2763.

Industry Research and Precedent Studies

    • Stadium Development Trends and Design Innovation Report. Populous.com, 2022.
    • Sports Business Journal. “The Evolution of Sports Venue Economics.” 2023.
    • Major League Baseball (MLB). Green Sports Alliance Sustainability Report. MLB.com, 2023.
    • Minor League Baseball (MiLB). Facility Standards and Design Guidelines. 2023 Edition.

Academic and Professional Frameworks

    • The American Institute of Architects. Design for Integration: Linking Creativity and Performance. 2023.

Public Safety

    • Maryland Stadium Authority. Hagerstown Multi-Use Sports and Events Facility Project Overview. 2024.
    • City of Hagerstown. Downtown Revitalization and Safety Operations Plan. 2024.
    • Hagerstown Police Department. CityProtect Crime Mapping Portal. 2024.
    • Washington County Health Department. Public Health Report: Overdose Trends. April 2024.
    • Hagerstown, MD Crime Statistics. 2023.
    • Hagerstown Crime Overview. 2023.
    • Hagerstown Arts & Entertainment District. Cultural Trail Connectivity Map and Master Plan. 2023.
    • Baseball Reference. Hagerstown Baseball History and Team Lineage. Accessed 2024.
    • Maryland Historical Trust. Hagerstown Historic District Inventory. 2022.

Photo Credits

    • Dunkin’ Park – Robert Benson Photography
    • Meritus Park  (Aerial View) – Eric Hastings
    • Meritus Park (Field View) – Turner Construction
    • Cool Today Park – Atlanta Braves

 


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WISCONSIN TIMBER RATTLERS ANNOUNCE BALLPARK IMPROVEMENTS FOR 2023

Dunkin’ Donuts Park Opening Day – Yes…We’re Still In Love With The Ballpark

Honoring Legacy: The Buck O’Neil Legacy Seat

Honoring Legacy: Jonathan O’Neil Cole Receives the Buck O’Neil Legacy Seat at Kauffman Stadium

On June 29, 2025, something unforgettable happened.

Pendulum founder and CEO, Jonathan O’Neil Cole was seated in a place that represents far more than just a view of the field—it’s a symbol of excellence, character, and community impact. During the “Salute to the Negro Leagues” at Kauffman Stadium, with the Kansas City Royals vs. the Los Angeles Dodgers on deck, Jonathan was named the recipient of the Buck O’Neil Legacy Seat, one of the most meaningful honors in Pendulum’s history.

And it all started with a phone call.

When Negro Leagues Baseball Museum President Bob Kendrick rang Jonathan and asked if he’d be in town on June 29, the answer was simple. What followed, however, was anything but expected.


More Than a Game — A Movement

The Negro Leagues Baseball Museum (NLBM) is more than a historical institution. It’s a cultural force—a global symbol of perseverance, innovation, and pride. From the earliest days of Pendulum, we’ve stood behind the NLBM’s mission to tell the story of Black baseball and, in doing so, tell a deeper story about America.

That mission has resonated deeply with us—not only because of our Kansas City roots, but because architecture, like baseball, is about legacy. It’s about building things that matter. And for Jonathan, that alignment has never been more personal.


The Buck O’Neil Legacy Seat: A Living Tribute

The Buck O’Neil Legacy Seat is reserved for individuals who embody the same values that Buck O’Neil carried throughout his life: hope, integrity, courage, and community leadership. It’s not something you apply for. You’re called to it.

And on this night, that call was answered with humble gratitude.

As the stadium lights hit the seats and cheers rose around Kauffman, Jonathan sat not just as an architect, but as a steward of Black excellence in design, a supporter of cultural institutions, and a proud son of Kansas City. This moment wasn’t just recognition—it was a celebration of impact in motion.


A Salute to Legacy and Future

We’re grateful to the Negro Leagues Baseball Museum, to @nlbmprez Bob Kendrick, and to the @kcroyals for this incredible recognition. It reflects not only Jonathan’s journey, but Pendulum’s ongoing commitment to designing with purpose, building for communities, and honoring the past while shaping the future.

To be chosen for the Buck O’Neil Legacy Seat is to join a story bigger than baseball—and we’re honored to be part of it.


For Immediate Release: Negro Leagues Baseball Museum Makes a Pitch for the Future

For Immediate Release: Negro Leagues Baseball Museum Makes a Pitch for the Future

Media Contact:
Michaela Simpson
Pendulum Studio LLC
Michaela.simpson@pendulumkc.com
(816) 335-3030

Kansas City Based Architecture and Design Firm, Pendulum Studio in Partnership with the Negro Leagues Baseball Museum Just Released an Innovative Design Concept for the Nation’s Only Negro Leagues Campus

Kansas City, MO – May 4, 2023 – As an architect having a meaningful role in 29 ballparks and counting since 1995, Pendulum’s founding principal and CEO Jonathan O’Neil Cole has an undeniable expertise in the ballpark building type and a passion for the game of baseball.

When Cole spent time with the great Buck O’Neil in 2005 as documented by our recent story “Hanging with Mr. Buck O’Neil”, it is evident Buck made a major impression on how Cole sees the game. Fast-forward to May 2, 2023 when the who’s who of Kansas City including Congressman Emanuel Cleaver; Kansas City Mayor Quinton Lucas; Frank White Jr., Jackson County Executive; Kathy Nelson, President & CEO, Kansas City Sports Commission; and John Sherman, Chairman & CEO Kansas City Royals gathered at the NLBM Field of Legends to unveil an innovative new vision for a Negro Leagues Campus designed by Pendulum Studio and announce the award of a $1 million grant from Bank of America by Matt Linski, president, Bank of America Kansas City, the crowd went wild!

The new state of the art facility will be built adjacent to the Buck O’Neil Education and Research Center (BOERC) which will now be housed in the former Paseo YMCA. That historic building is where Andrew “Rube” Foster established the Negro Leagues in 1920. With help from the anchor grant, the new NLBM, in combination with the BOERC, will create a “Negro Leagues Campus” that will become the gateway into Kansas City’s famed Historic 18th & Vine District.

Pendulum CEO Jonathan O’Neil Cole Speaking at the NLBM Press Conference

“I’ve designed quite a few ballparks over the tenure of my career. After founding Pendulum in 2007 there’s not a day that passes without something related to baseball being on my drafting table. The opportunity for my firm to lead the way in not only honoring the history of the game, especially as it relates to the African American experience and the legends of the past, but to also look ahead to the future through innovation, technology, and design is an incredible honor and weighty responsibility – we are very appreciative of Mr. Kendrick and the NLBM Board’s confidence in Pendulum as this project gets underway,” said Cole.

The images below are a very brief glimpse of the collaborative design process that has taken place to date between NLBM stakeholders and Pendulum. There is still plenty of work to be done. As the project progresses there will be much more to see so stay tuned!

For More Information

Please visit the NLBM “Pitch for the Future” landing page for a showcase of the Pendulum virtual reality design and an opportunity to donate to this worthy cause.

About Pendulum

Hanging With Mr. Buck O’Neil

This short story illustrates how inspiration feeds design

The Light

Our CEO Jonathan O’Neil Cole had the privilege of hanging with Mr. Buck O’Neil and Mr. Bob Kendrick at the 2005 Baseball Winter Meetings in Dallas, TX – It was a day he’ll never forget!

This is the story of how Buck’s light shined so bright that it inspired a chain reaction of events that continue to resonate 17 years later. Pendulum’s collaboration with Mr. Sean Kane on the Buck O’Neil tribute painted glove was incredibly special. The images below are the illustrator’s design notes as we progressed through the process of design.

In addition to the Buck O’Neil Tribute Glove, Pendulum commissioned Sean Kane to paint a tribute to Hank Greenberg pictured below.

The Look Ahead

While many organizations use this time of year to reflect on past accomplishments, Pendulum’s focus is straight ahead. We are committed to more dynamic collaborations with incredibly talented and passionate creatives. Stay tuned for several major announcements first quarter 2023.

Acknowledgments

For Immediate Release – Pendulum’s Downtown Kansas City Royals Ballpark Village Concept Wins RTF 2022 International Design Award

November 23, 2022

https://awards.re-thinkingthefuture.com/acda-2022-winners/downtown-kansas-city-royals-ballpark-pendulum-studio/

Pendulum is honored to share that our Downtown Kansas City Royals ballpark village concept has been awarded a Rethinking The Future (@rthinkingfuture) 2022 Architecture, Construction & Design Award for Sports & Recreation.

The Small Big Idea

With the development and growth of downtown Kansas City in recent years the “what if” question pops up often as it relates to the possibility of the Kansas City Royals moving downtown. In late 2019 Pendulum CEO Jonathan O’Neil Cole challenged the Pendulum staff to dream a little and answer the question “what if” with an expert analysis of existing surface lots in an area of downtown Kansas City known as East Village.

“Pendulum designs sports anchored campuses across the nation, the latest being Cool Today Park, the spring training home of the Atlanta Braves located in North Port, Florida . The potential of the Royals moving downtown has been the elephant in the room for quite some time, a very uncomfortable conversation that not very many people wanted to have in the past. I saw the opportunity to explore the idea being just several blocks from our headquarters, it was a great team building exercise,” said Cole.

On January 30, 2020 Pendulum made our unsanctioned response to “what if” public with the statement: “The ballpark of the future will engage the community.” From our perspective and professional experience a ballpark village should create opportunities for community development beyond baseball. It should be a hub of commerce and pedestrian activity. While passionate feedback from both sides of the debate ensued, the future from Royals stakeholder perspectives had been quiet.

Moving Forward

On November 15, 2022 Kansas City Royals Chairman and CEO John Sherman issued an open letter to Kansas City that made his thoughts on the subject very clear. In his letter Mr. Sherman issued conceptual images of a vision for downtown Kanas City that reinforced a number of Pendulum’s initial thoughts – a proof in concept that we were on the right rack. As the conversation continues we look to the future with optimism and, we will continue to influence a narrative of progress and community advancement. As the old adage goes, “people hate change but love progress.”

Many thanks to Rethinking The Future and the Jury Panel for their hard work and consideration. It is humbling and an absolute honor to be recognized by our international design peers.

http://www.kansascitylovestheroyals.com

#pendulumhadtheanswer

The Pendulum Ballpark Village Concept in the News

RTF Awards Invites Architects and Interior Designers from across the world to submit their built/concept projects

“Rethinking The Future Awards program aims to bring exceptional works in the field of Architecture the prestige they deserve. The objective of these awards is to raise awareness around the strategies Architects and Designers are employing to deal with the contemporary global challenges, and to bring the best of such projects into the light to inspire the next generation”

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WISCONSIN TIMBER RATTLERS ANNOUNCE BALLPARK IMPROVEMENTS FOR 2023

A New Era

Neuroscience Group Field at Fox Cities Stadium will look a lot different when the Wisconsin Timber Rattlers take the field in 2023.  Third Base Ventures, the owners of the Wisconsin Timber Rattlers, announced a major renovation project for the home of the Midwest League affiliate of the Milwaukee Brewers on Thursday afternoon.

The project will be undertaken by Appleton-based Boldt Construction with the design provided by Pendulum Studio, an architectural firm out of Kansas City, Missouri specializing in baseball/sports stadiums.  Boldt built the stadium, which opened in 1995.  Both Boldt and Pendulum worked together on the most recent renovation after the 2012 season. 

This set of stadium renovations has been developed to meet the new standards for Minor League Baseball facilities as set forward in the Player Development License granted to the Third Base Ventures in 2020. The Wisconsin Timber Rattlers under the leadership of Rob Zerjav have consistently proven themselves to be thought-leaders in baseball operations, community advocacy, and family friendly entertainment.  

Project Details

There will be new seating areas, improved player amenities, an expanded concourse that will encircle the entire stadium, and an eye-catching three-story slide as part of this stadium upgrade.

“We are extremely pleased and excited to announce the stadium renovation plans for the 2023 season which will create one of the best home clubhouses in all Minor League Baseball while drastically increasing the quality of space for visiting teams,” said Rob Zerjav, President, CEO, and Managing Partner of Third Base Ventures/Wisconsin Timber Rattlers.  “We can’t wait for our fans to experience the new stadium renovations which will add new outdoor suites above the left field wall, widen the existing concourse, allow fans to walk around the entire field and – last but not least – take a ride on the three-story slide in the leftfield corner.”

The slide, a fixture of Milwaukee Brewers baseball for years, is an homage to the Timber Rattlers parent club.  There will be one difference between the slides.  The slide at Neuroscience Group Field at Fox Cities Stadium will be available for all fans to use during games. 

The existing concourse will be widened by pushing handicapped seating towards the field while increasing the capacity for those fans in wheelchairs.  Fans will now be able to walk around the entire field as the existing boardwalk will be connected to a new walkway and seating area above the leftfield wall that will wrap around to the area near the Festival Grill and Brews on Third.  

The seating area above the left field wall will feature three covered, open-air suites as well as additional ticketed seating and general admission seating.   Each of the three outdoor suites above the outfield wall will seat twenty with seating food and beverage options.  The three suites may be combined into one 60-person suite for larger groups.  

Another new area for fans is the Home Plate Club, an all-inclusive picnic area directly behind the box seats in Sections 100, 101, and 102, to accommodate groups of 75 or more. This area will include a mixture of drink rail and high-top table seating with a 90-minute all-you-can-eat buffet that includes food and two beverages per person.

2023 Vision

“Pendulum’s design collaboration with the Timber Rattlers on the successful 2013 renovation of Neuroscience Group Field at Fox Cities Stadium was transformational – it made a statement,” said Pendulum’s lead architect and CEO, Jonathan O’Neil Cole. “One of the things that makes the current phase of planned improvements so special is the fact that our organizations continue to grow together.  The latest round of amenities are a culmination of our experience in the market place, new ideas, proven successes, and innovative ways of creating unique and exciting experiences for attendees at games and events.  We sincerely believe visiting organizations, Timber Rattlers players, coaching staff, and fans will be blown away by how an already first class facility will be taken to the next level.  The bar has just been raised for all comparable sports facilities across the nation.”

A major change for the players is that the home and visitor clubhouses will be switching sides for next season.  The visitors are moving to the current Timber Rattlers clubhouse and will be in the third base dugout starting in 2023.  The Rattlers will be in the first base dugout and the current visitor clubhouse will get an extreme makeover before the Timber Rattlers can call it their home. 

The new home clubhouse will be twice the size of the existing home clubhouse and will feature a new circular locker room, two indoor batting cages, two player-focused areas for nutrition and relaxation, expanded offices for coaches and a dedicated female locker room, an expanded training area, and a large weight room connected to an outdoor player agility field. 

Click the link above to view the full press conference via Fox 11 News

Pendulum Celebrates 15 Years of Innovation

On July 1, 2022 Pendulum celebrated 15 years in the architectural and design marketplace. We’ve been labeled a lot of things over the years, our favorites include “disruptors”, “innovators”, and “market challengers”. More than anything we are incredibly thankful for our mentors, collaborators, families, and staff for supporting our award winning progress over the years. We invite you to enjoy our 15 year video below as a few of our Pendulum family members discuss our 15 year milestone and where they see us headed in the future.

Pendulum stakeholders and collaborators discuss their 15 year milestone

Stay tuned for weekly announcements every Friday in July. We have a lot to share about the next chapter in our history. For a recap of past celebrations starting at year 10: @pendulum_kc

Credits

  • Videographer – John Iiams, Pendulum
  • Video Edit – Joshua Williams, Behr Production
  • Original Music Score – Joshua Williams, Behr Production
  • Logo Design – Jake McClure, Pendulum

For Immediate Release: Pendulum Studio Announces Expansion Plans into Gastonia

Media Contact:
Veronica Jeon
VSJ, Inc.
vjeon@vsjinc.com
202-803-3303

CaroMont Health Park’s Architectural Design Firm Sets the Stage for Strategic Expansion to Embrace Aggressive Growth, Innovation, and Diversity

Gastonia, NC – January 11, 2022 – In response to increased demand for its award-winning architectural and professional design services, Pendulum Studio, a Kansas City, MO-based design firm, is announcing its expansion into Gastonia, NC

Pendulum Studio, an architectural design firm devoted to strategy-oriented projects and client-centered relationships, has spent over a decade implementing their design philosophy and process from region to region. Pendulum has a diverse portfolio of projects across the Country, including 28 sports and entertainment facilities. Their proven track record has created an opportunity to expand their footprint in the City of Gastonia to leverage the area’s diverse architecture, design, and community enhancement. 

Pendulum creates award-winning designs and innovative concepts under the leadership of award-winning architect and CEO Jonathan O’Neil Cole, who has made significant impacts on communities across the nation for the last 15 years. Mr. Cole has an eye for design that is complemented by his ability to realize the potential of every project to deliver long-term value to his clients and their stakeholders. He has developed an expertise in the development of community-oriented designs that foster environmental and economic sustainability.

In October 2017, Pendulum was selected from amongst several qualified architectural firms by the City of Gastonia to design CaroMont Health Park, the transformative sports and entertainment anchor in the Franklin Urban Sports and Entertainment District (FUSE). With the announcement of real estate developer and entrepreneur, Brandon Bellamy, as owner of the Gastonia Honey Hunters, Pendulum was tapped by the City of Gastonia to fine-tune the ballpark design to reflect the personality and operational needs of the organization. 

“Brandon Bellamy describes the shared qualities of the Honey Hunters brand and the City of Gastonia as resilient, fearless, and determined — all of which resonate with me and who I am as an individual and what Pendulum has had to be to thrive in the sports architecture marketplace for the last 15 years,” said Jonathan O’Neil Cole, Founding Principal, Pendulum Studio. “I’ve had the privilege of developing relationships with Mayor Walker Reid, III, and the City of Gastonia staff as we collaborated over the last three years to make FUSE a success. This partnership elevated my decision to move forward with opening a satellite office in the heart of the FUSE district, and to make a positive impact in the Gaston community.”  

The super graphics, signage, and wayfinding throughout CaroMont Health Park is the product of hours of collaboration between Bellamy and Cole.

Pendulum has set the stage for strategic expansion to embrace aggressive growth, innovation, and diversity. As they look toward the future, Pendulum plans to continue collaborating with the Honey Hunters and the City of Gastonia with a focus on launching the second phase of the economic redevelopment vision for adjacent parcels.  For a sneak peek of this vision: http://www.pendulumkc.com/#/fuse-development-concept/

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About Pendulum Studio:
We are more than a studio, more than architects, more than designers, we are a movement – a movement that creates the right solutions that perform beyond expectation, beyond definition. As experts in an array of architectural types, we have focused our practice on community enhancement, specialty projects, and sports facility design. Although we are a small firm, a key differentiation between Pendulum and large firms is the fact that when you select Pendulum you get dedicated and direct involvement of the principal owner of the firm. Our principal owner is a “working principal” so the high expectations we have outlined for our staff is the same expectation of our principal as it relates all aspects of project delivery including sketching, drafting, 3D modeling, project documentation, and exhibiting an overall knowledge of advanced industry technology and market trends. For more information on Pendulum Studio, visit http://www.pendulumkc.com/

About Jonathan Cole:
Jonathan Cole is the founding principal of Pendulum Studio, a Kansas City, MO based architectural practice that specializes in the design and documentation of civic structures, multi-family housing, and sports facilities. Cole is responsible for national business development, design, and management of sports projects that range in value from five to fifty million dollars each. He has an eye for design that is complimented by his ability to realize in every project the potential to deliver long-term value to his clients and their stakeholders. Cole has developed an expertise in the development of community-oriented designs that foster environmental and economic sustainability. It is for this reason that Cole is considered one of the leading minds in the sports facility design world.

For Immediate Release: Pendulum Studio Accelerates Growth With Expansion Into Maryland

Media Contact:
Veronica Jeon
VSJ, Inc.
vjeon@vsjinc.com
202-803-3303

Greenbelt, MD – November 30, 2021 – Pendulum Studio (Pendulum), an architectural design firm devoted to strategy-oriented projects and client-centered relationships, is expanding to the Maryland market, to accommodate rapid growth and leverage the area’s diverse architecture, design, and community enhancement. 

With Kansas City as the base of its operation, Pendulum has spent over a decade implementing their design philosophy and process from region to region. Pendulum has a diverse portfolio of projects across the Country, including 28 sports and entertainment facilities. The volume of work that they are projecting for the future has created an opportunity to expand their footprint in a way that allows them to work faster and more efficiently. 

Pendulum has spent the last three years assembling personnel and resources that set the stage for strategic expansion with a focus on regions, like Maryland, that embrace aggressive growth, innovation, and diversity. 

Many have commented that Pendulum is one of “the best kept secrets” in architecture. 

Pendulum created award-winning designs and innovative concepts under the leadership of award-winning architect and CEO Jonathan O’Neil Cole, who has made significant impacts on communities across the nation for the last 15 years. Mr. Cole has an eye for design that is complimented by his ability to realize the potential of every project to deliver long-term value to his clients and their stakeholders. He has developed an expertise in the development of community-oriented designs that foster environmental and economic sustainability. 

“The decision to expand our presence into Maryland was a logical step in our business growth strategy,” said Jonathan O’Neil Cole, Principal, Pendulum Studio. “We have the opportunity to further expand staffing and capabilities in design and documentation of civic structures, multi-family housing, and sports facilities, as well as increase our ability to service current and future markets. 

For more information on Pendulum Studio, visit
http://www.pendulummd.com

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About Pendulum Studio:
We are more than a studio, more than architects, more than designers, we are a movement – a movement that creates the right solutions that perform beyond expectation, beyond definition. As experts in an array of architectural types, we have focused our practice on community enhancement, specialty projects, and sports facility design. Although we are a small firm, a key differentiation between Pendulum and large firms is the fact that when you select Pendulum you get dedicated and direct involvement of the principal owner of the firm. Our principal owner is a “working principal” so the high expectations we have outlined for our staff is the same expectation of our principal as it relates all aspects of project delivery including sketching, drafting, 3D modeling, project documentation, and exhibiting an overall knowledge of advanced industry technology and market trends. 
About Jonathan Cole:
Jonathan Cole is the founding principal of Pendulum Studio, a Kansas City, MO based architectural practice that specializes in the design and documentation of civic structures, multi-family housing, and sports facilities. Cole is responsible for national business development, design, and management of sports projects that range in value from five to fifty million dollars each. He has an eye for design that is complimented by his ability to realize in every project the potential to deliver long-term value to his clients and their stakeholders. Cole has developed an expertise in the development of community-oriented designs that foster environmental and economic sustainability. It is for this reason that Cole is considered one of the leading minds in the sports facility design world.